How did Christian Louboutin get the idea for his signature red sole?
Contest Answer, quoted from Time Magazine:
“More than a cunning marketing concept, the red sole was a happy accident. While working on a prototype in his studio in his early designing days, Louboutin searched for a way to match the shoe to a colorful sketch. “Something was missing, and I couldn’t figure it out,” he remembers. “Then I realized that the black sole of the shoe was too dark.” So he grabbed a bottle of red nail polish from an assistant who was doing her nails nearby and painted the soles. “It didn’t take me long to learn from my customers that the red soles were very popular with men,” Louboutin says, laughing. “This red sole was a bit of a green light.”
Which red nail polish was the exact shade that Louboutin used to get his red sole? Revlon Red! My FAVORITE red nail varnish!
So I am so thrilled to announce that we have our 5 winners for the contest! These women were able to answer correctly first and will receive one bottle of Revlon PhotoReady Foundation as well as one Revlon Superlustrous lipgloss in Peach Petal. The first one to answer will receive the shade Lilac Pastel (AMAZING and super trendy, I use this everyday!). Congrats girls!!!
(picture above: Me interviewing Christian Louboutin at Dubai Fashion Week in 2008)