Photoshopper Confesses–Just How Real are Beauty Ads?
Sun, 29 Jul 2012BEAUTY BLABBER | PHOTOSHOP
By Huda Heidi Kattan
Of course we all KNOW beauty, fashion and celebrity photos are all photoshopped, but just how real are they? I was pretty shocked when I heard how much photoshop goes into a photo, we all know they cinch waists, buff out wrinkles and lighten skin, but what about adding makeup, actually buffing out protruding bones and removing freckles so well that the person looks unrecognizable? I was really kind of in awe when I read this interview from Buzzfeed with an anonymous photoshopper from the industry that has worked on some crazy huge campaigns! This is something every woman must read! Kind of reminds me of the Dove Campaign Evolution of a Photo!
On smoothing out bones
“I have smoothed boniness before — like when models have bones sticking out of their chest, they want that subdued. That’s somewhat common.”
On smoothing out skin
“The skin is another story: we completely remove veins and freckles and moles and bags under the eyes all the time. We often remove body hair, subdue wrinkles, whiten teeth, pop the eyes. We also smooth kneecaps and veins in the hands and things like that — anything that’s distracting that takes away from the product being featured. If you look at something and the model’s got dark kneecaps with dry skin, your eyes are going to go straight to the knees instead of whatever it is they’re modeling”
On Beauty Ads
“I do work on a lot of cosmetics images, too, and the mascara ads are just ridiculous. They wear false eyelashes, of course, in the photoshoot, and we completely draw the lashes in one by one so it’s just like a forest of eyelashes. That’s like the biggest lie of all — you can’t achieve that”
On Celebrities
Celebrities get retouched a lot more than models. Celebrities have their own photographers and those images get retouched before they even go out anywhere because celebrities don’t want those unretouched photos leaking to the public at any cost.
On Moving Body Parts
“But retouchers do things like cut out a head from one photo and put it on the body from another. I do that kind of stuff all the time. Let’s say they do a photoshoot with a model and the body comes out well, but she’s got a wonky look on her face. They might want to put this head on that body. Or they want to put an arm from one photo on the body of another — that’s common”
The Truth
“I wish everybody knew everything was retouched. I wish young girls wouldn’t look at things and say, wow, her skin is so perfect, there are no pores, no pimples, no freckles — I want my skin to be like that. It’s not possible. The skin retouching and smoothing is the most deceiving thing, but if we stopped doing that now, you’d flip through your magazine and say, oh my God, honey you need to put on some makeup. To stop doing it now would be so noticeable.”














7 Responses to Photoshopper Confesses–Just How Real are Beauty Ads?
OH MY GOD!!!!!! :O
Shakira, Jessica Alba, Kim K , Pen Cruz and Katherine Hiegel still look amazing….the rest im shocked!
Penelope Cruz still looks awesome without photoshop! Wanna share this parody with you, it really cracked me up!
http://m.youtube.com/watch?v=S_vVUIYOmJM
Huda, really thank u for publishing such a post. I feel so good about myself & it makes u realise that they are just like us. Thank YOU U ROCK
Whatever on everything except on ‘smoothing out the bones’! I’m super shocked about Karlie Kloss, HOW UNHEALTHY, it is sick! About everything else mentioned I already knew and I think someone who takes celebs and models beauty seriously (to compete with) is a little bit fool (since it is fake) How can you not know?!
Companies not gonna stop photoshopping, because people will ‘notice’, but simply wanna keep making money. Money.
Lots of love, mwaah! S.
wow the difference in the untouched photos I’m speechless …It’s crazy how if the magazines really didn’t photoshop everyone would complain since the “Ones on the magazine should be perfect” horrible mentality our society has, but it’s the truth.
It’s so hard to know who to put the blame on. Is it the directors, clients, retouchers, or others?? I think it’s a little bit of everyone’s fault…but really unsure still. I do feel too many retouchers push the boundaries and they are a bit over fanatic of it all themselves. One of my favorite artists (Bianca Carosio) recently tweeted her thoughts on the subject. I admire her morality especially in the position she’s in. By the way….a lot of these women do not need fixing. They are gorgeous as is!!!!!