nontouring

Non-tour /nohn·toor/

A makeup technique (rooted in a trend that took off in 2015 spurred by models like Kendall Jenner and Gigi Hadid) which uses minimal shadows normally used to contour the face, and instead relies on minimal makeup and light strobing and highlighting on key points of the face. The effect is a more fresh, baby-face, or a natural finish.

Ex: “I decided to non-tour today for a more natural look.”

A non-tour tutorial: