There’s no denying Benefit know what they’re doing when it comes to mascara, their portfolio already boasts two of the best-selling mascaras in the world. The hype around their latest mascara launch, BADgal BANG, has been huge, so I wanted to see if it really would live up to the high standards they’ve set. The new formula was created using super-lightweight, aero-particles used in space technology, which is designed to give ‘gravity-defying’ lift – I’m not sure if this is just clever marketing or genius…
What it is: A water-resistant, volumizing mascara designed to give 36-hour, smudge-proof wear. It also contains provitamin B5 to help improve the strength and health of lashes.
What it does: The intensely black formula has a cone-shaped brush designed to reach from root-to-tip and corner-to-corner to create mega volume, and extra lift.
My verdict: I really like the packaging, the soft-touch finish and studs on the handle of the wand are really cool and unique. I found the wand to be overly flexible, so in some ways, I felt like I had slightly less control. It applies a nice amount of product to the lashes, so the application was fast, but the overall effect was mainly lengthening.
I naturally don’t have the longest or fullest lashes (the reason why we created so many falsies), so if your lashes are similar to mine, I don’t think this will be the best mascara for you. The final result was that my lashes looked a little spidery; the wand didn’t separate my lashes enough and so they looked stuck together. It smudged a little during the day and I found it harder than usual to remove at the end of the day, but it comes away much easier with a little coconut oil.
Overall, I definitely feel that Benefit’s other mascaras do a much better job for my lashes, so BADgal Bang isn’t going to be my new fav.