Hey my loves! It’s been almost two years since we launched our Liquid Mattes, and I felt like it was time to give you guys a new lipstick to play with. When creating this new formula, I wanted something super creamy, comfortable to wear, and highly-pigmented, that would keep my lips hydrated all day and still be bold and sexy. So, we created our Huda Beauty Demi Matte – a luxurious formula with the perfect balance between a matte and shine finish.
I’ve always believed in the concept of a power lip, I feel like it’s the key to unleashing my inner girl boss and my secret weapon to take on any challenge – it just puts me in the mood and makes me feel in control!
Makeup has always been a form of self-expression for me, so when I was creating this, I envisioned all of these badass women and the shades these alter-egos would wear. We created 15 shades that would look beautiful on all skin tones, from soft sultry nudes to power pinks and bold berry hues.
I’m SO in love with the formula; it has a hint of menthol, which gives a temporary plumping, cooling and tingling sensation. We also added Maxi-Lip technology, a special ingredient that stimulates collagen and smooths and contours the lip for a 3-D effect. For super easy application, we created a new applicator with a curved edge to pick up the perfect amount of product and hug your lips to glide on a smooth layer of Demi Matte. One swipe is all you need because the formula is super intense!
How I wear Demi Matte:
For the perfect application, I start by lining my lips with our Huda Beauty Lip Contour pencil, fading it towards the center of the lip. Next, I apply Demi matte, concentrating the pigment at the center of my lips – one dip is enough for both lips, and you can rub your lips together to spread the product evenly. For a really pretty stained effect, I like to blot my lips with a tissue afterward. My fav combo is our Lip Contour pencil in Bombshell and our pinky nude shade, Day Slayer.
I’m so excited for you guys to try this! If you’re not a huge fan of matte lips, you will love this creamy formula, but equally, if you love matte lips you can use my blotting technique to take away the shine, and it looks SO sexy!
The Huda Beauty Demi Matte, $20 (£18, €21, 100 AED), launches on July 29th aka National Lipstick Day, at ShopHudaBeauty.com, Sephora, Harrods, Selfridges, Brown Thomas, Arnotts, Cultbeauty.co.uk & Nykaa.