When we create new products, we always challenge ourselves to create the dopest formulas. That’s exactly what we did with our new Huda Beauty Matte & Metal Melted Shadows, which are everything you need to create a killer look in seconds. This is the future of eyeshadow. The dual-ended bottle with two different formulas – one each end – is your secret weapon to use wherever you want to, in the back seat of a Rolls or while you order room service. At one end, there’s a richly-pigmented, velvety matte shade, and at the other, a striking, glittering shimmer formula in a stunning complementary shade.
I honestly don’t know what I’m more obsessed with; the shade combinations or how easy they are to use to create Insta-worthy looks. This formula lasts all day (literally), and is so simple – anyone can use it, whether you’re a beginner or a pro. Blend it out or build it up to create a look as fierce as you are.
Check out how easy these are to use – you can literally do a cut crease in less than one minute:
I was really inspired by the “gliteratti’ and decadent lifestyles of It-girls and the Insta glam squad. When we were creating shades, I wanted them to be playful and sexy, and decadent all at the same time. So we named them after exotic scenes, cool beverages, and glamorous clothes all with extravagant vibes! Check out the behind the scenes of our Matte & Metal Melted Shadows shoot:
Bubble Bath & Pink Champagne – A timeless combination of a dusty pink matte and a silvery pink glitter.
Hot Sauce & Cherry Soda – This saffron-inspired red matte looks amazing alone and pairs perfectly with a layer of the most seductive, silvery-red glitter topper.
Silk Bomber & Bubblegum – A daring fuchsia matte and duo-chrome purple glitter bring all the bad girl attitude.
Private Jet & Shimmering Sunset – A beautiful blush pink matte paired with a shimmering amber glitter.
Faux Fur & Bamboo Hoops – This stunning peachy matte is subtle but sexy and completely mesmerizing when paired with the oyster-gold glitters.
Whether you’re jet-setting, partying, lounging around in your best silk nightgown or just super busy, we wanted these formulas to last through it all!
The Matte Shadow: The matte formula is saturated in pigments, so you can quickly swipe it on for instant drama, or you can easily blend with your finger or your brush. The formula dries to a waterproof, powder-finish, which has oil-absorbing properties so it stays in place without fading or creasing for 12 hours! The doe-foot applicator makes application easy, while it also has a defined edge so you can use it as a liner too.
The Metal Shadow: A glittering formula with a quick-dry finish so you can apply and go in seconds. The tiny paintbrush-like applicator makes it super easy to get creative, whether you want to do a quick glitter liner, paint the lid like a pro, create a cut-crease in seconds or get creative with graphic glitter liner – the options are endless.
- For girls in a hurry: Go for the no mirror, no brush application! Yes, we’re serious – it’s easy. We like to dab a little of the matte formula on our finger and gently dab across our lid for impact in seconds. Build the look up for extra glam as you like.
- For the super glam: Use powders to add drama above the lid, then use the matte formula to cut the crease, then define the crease using the glitter liner.
- For the cool and understated: Just swipe the shadows on your lid with the applicators and blend them out with your finger or a brush. A little goes a long way, so if you’re doing a subtler look, you only need a small amount.
- For the experimental: The options are endless. Make it your cut crease go-to, layer with powder shadows, experiment with lines and designs or highlight the inner corner of the eyes with the glitter formula.
The NEW Huda Beauty Matte & Metal Melted Shadows will launch on 26th December at ShopHudaBeauty.com (join the waitlist here), Sephora ($25USD/ $39AUD), Harrods (£22), Selfridges, Brown Thomas, Arnotts (€25), Cultbeauty.com, Naime’s Beauty Center, The Beauty Editor, Feelunique.com.