Hey My Loves!! So if you’ve been following me for a while, I think it’s clear that I’m pretty obsessed with Jen Atkin! Jen’s been a friend of mine for a verrrry long time (pre-entrepreneur times) and I’m so proud of how she’s managed to build her brand! I love having her in our Offices so I took full advantage the last time she was in Dubai to ask her a couple of questions on How She Got Started!
We sipped the Ouai juice, and we’re hooked. But did you expect anything less from Jen Atkin, the queen of Cool Girl hair? Just check out her clients like Chrissy Teigen and the Kardashians for reference. Atkin pretty much discovered how to bottle beach hair in her Ouai Wave Spray that has a light, white musk scent (or is it jasmine? Whatever it is, we likes). It gives our locks a little bit of body and a wave that can go from subtle to beach babe depending on how we use it. We’ve been stocking up since we got our hands on it.
What it is: A waving spray that can be used on wet or dry hair to create a beachy wave.
What it does: Uses rice protein to add hold for a natural wave look.
What we liked: If you’ve used wave sprays in the past, you know the deal. Either your hair gets super crunchy or weighed down. We love to use this on our wet hair and let it air dry for a subtle beachy look, and before a rough blow dry followed by an iron for more defined waves. Plus so much body! All that with no added salt in sight.
What we didn’t like: That air dry tip didn’t work for our fine hair tester as much as it did for our tester with thicker hair. And though we love the smell, it’s not for everyone if you’re not into the musky-type perfume scents.
Fun fact: Ouai is pronounce “way,” inspired by the cool Parisian way to say “oui” or “yes”