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WIN YOUR WISHLIST – CYBER FEST LIST COMPETITION

Terms & Conditions

1. INTRODUCTION

1.1 By entering this Huda Beauty Win Your Wishlist Cyber Fest List Competition (the "Competition"), all participants will be deemed to have accepted these terms and conditions in full. All entry instructions form part of these terms and conditions.

1.2 The Competition is open to residents of Austria, Bulgaria, Canada (excluding Quebec), the United Arab Emirates, France, Germany, Norway, Republic of Ireland, Switzerland, Sweden, the Netherlands, the United States of America (excluding Rhode Island, Florida and New York) and the United Kingdom (each a "Participating Country") who are aged 18 or over or the age of majority in your country of residence, if higher, at the date on which you enter the Competition. Employees, officers, directors or agents of the Sponsor (as defined below) or its group companies, or anyone professionally connected with this Competition, and any immediate family member of those persons (including spouses, parents, siblings, children, grandparents and cousins) may not participate in the Competition.

1.3 The sponsor is Huda Beauty DMCC, a company registered in Dubai, with its registered office at 2101, JBC 3, Cluster Y, Jumeirah Lake Towers, Dubai, United Arab Emirates (“Sponsor”).

1.4 Entry to the Competition opens on 5th November 2026 at 12:00 Gulf Standard Time in the United Arab Emirates and closes on 12 November 2026, 23:59 Gulf Standard Time in the United Arab Emirates (the "Competition Period"). No entries received after the closing time will be eligible to win a Prize (as defined below).

1.5 No purchase is necessary to enter the competition. However, in order to enter the Competition, you must have a registered hudabeauty.com account with Huda Beauty Early Access membership with valid contact details on which the Sponsor may contact you.

1.6 The Competition is void where prohibited or restricted by law. It is the responsibility of each participant to check whether the laws of their jurisdiction permit them to enter the Competition. For a copy of the winners list, send a written request to the Sponsor at the address set out in paragraph 1.3 within 60 days of the Announcement Date.

2. ENTRY TO THE COMPETITION

2.1 To enter the Competition, qualifying entrants must meet all eligibility criteria and follow the entry steps set out below:

2.2 Eligibility criteria:

a) Identification: You should have a government-issued form of identification clearly confirming and corroborating your full name, age, and country of residence, as provided under your entry to the Competition.

b) Participating Countries: The Competition is only open to residents of the Participating Countries. Entries from persons who are not resident in a Participating Country are void and will not be included in any draw.

c) Age requirements: You must be at least 18 years old or the age of majority, if higher, in your country of residence, on the date on which you enter the Competition.

d) Ineligible Participants: You are ineligible for the Competition if you are an employee, officer, director or agent of the Sponsor (or one of their group of companies). This also applies to any immediate family member of those same ineligible participants, such as spouses, parents, siblings, children, grandparents, cousins).

2.3 Entry steps:

a) You must be signed in to your hudabeauty.com account as a registered Huda Beauty Early Access member. It is free to set up this account and no purchase is required.

b) You must create your Cyber Fest List on the dedicated Huda Beauty landing page by adding your favourite products and confirming your shade selections. You must also answer the qualifying question displayed on hudabeauty.com. The question is: “What is Huda Beauty best known for?” (the “Entry Question”). You must select the correct answer.1

c) Your Cyber Fest List and your answer to the Entry Question must be saved and submitted on the form during the Competition Period.

d) You may share your Cyber Fest List to your Instagram Story using the “Share my Wishlist” feature and tag @hudabeauty. Sharing is optional, is not required to enter and does not increase your chances of winning.

e) You should carefully follow the instructions to submit your entry.

2.4 Number of entries:

a) You may submit one (1) Entry per person and per hudabeauty.com account. You may update your Cyber Fest List during the Competition Period, but you may only win one Prize.

b) Each Cyber Fest List submission that complies with the entry requirements above is considered an “Entry”. The Sponsor may run multiple campaigns, contests, sweepstakes or other Competitions simultaneously. Entry into any of those other campaigns, contests or sweepstakes, whether managed by the Sponsor or its business partners, does not constitute an entry into this Competition.

c) By entering this Competition, you confirm that your entry will be your own original idea, that the contents of any entry will not be unlawful, offensive or defamatory or derogatory to any person and that the use of the entry by the Sponsor will not infringe the rights of any other person. To the maximum extent permitted by law, you also agree to grant the Sponsor an irrevocable royalty free non-exclusive worldwide licence to use your entry as the Sponsor sees fit and agree that you will not grant or permit any other third party the right to use your entry for marketing, promotional or other commercial purposes.

3. WINNERS

3.1 All Entries submitted during the Competition Period that correctly answer the Entry Question will be collated and reviewed by the Judging Panel (as defined below). Entries that do not correctly answer the Entry Question, or that do not meet the eligibility requirements, will be disqualified. On each day from 9 November 2026 to 13 November 2026 (each a “Selection Date”), Provisional Winners (as defined below in paragraph 3.3) will be drawn at random from the valid Entries received up to that date that have been verified in accordance with the criteria set out at paragraph 3.2 below, with a maximum of five (5) Winners across the Competition, each receiving one Prize. The odds of winning depend on the number of valid Entries received. Up to [five (5)] further valid Entries will be drawn at random on each Selection Date and will form a ranked reserve list in the order drawn. The Judging Panel will complete its selection daily within the Selection Period.

3.2 The Judging Panel will comprise at least three representatives of the Sponsor, including a member of the Product team, a member of the Community team and one independent member. The Judging Panel will record its assessment in writing and will assess each Entry against the following criteria:

a) Correct answers by entrants to the Entry Question;

b) The Entry being submitted via the dedicated form during the Competition Period, with shade selections confirmed; and

c) Complying with the Eligibility Requirements and Entry Steps.

(the “Selection Process”).

3.3 The participants who meet all the requirements within these terms and conditions and are named a winner of the Selection Process will be deemed a “Provisional Winner”. A Provisional Winner becomes a "Winner" only upon successful verification under paragraph 3.4.

3.4 Provisional Winners will be notified that they have been selected to win a Prize, subject to verification, by email, SMS and/or WhatsApp using the contact details associated with their hudabeauty.com account within two (2) working days after the relevant Selection Date (the date of that notification, the "Announcement Date"). Each Provisional Winner must respond and provide the requested information (such as, but not limited to, ID verification and, where required by local law for prize reporting, a tax identification number) to the Sponsor within 7 days of the Announcement Date (the “Response Period”) in order to be confirmed as a “Winner”.2 If a Provisional Winner does not respond within the Response Period, declines the Prize or is otherwise found ineligible, the Prize will be offered to the highest-ranked available reserve, who will have 48 hours to respond and verify. This process will repeat down the ranked reserve list until all places are filled or the reserve list is exhausted.

3.5 The Sponsor may publish a Winner’s announcement notice on the Huda Beauty social media channels, including Instagram and TikTok. The Sponsor reserves the right to feature each Winner’s Cyber Fest List and Instagram handle (where provided) on the Sponsor’s social media channels, including using #CyberFest List.

4. WHAT IS INCLUDED IN THE PRIZE

4.1 The “Prize” shall be the products saved on the Winner’s Cyber Fest List at the time of the relevant Selection Date, up to a maximum retail value of USD $500 per Winner. Where the value of the Cyber Fest List exceeds USD $500, the Winner may choose which products to receive up to that value. Any unused value will not be paid in cash or credited.

4.2 The Winner must provide their full shipping address and contact details, as the Sponsor is required to issue the Prize via shipment.

4.3 The Sponsor will share the Prize with the Winner within 30 calendar days from the Announcement Date, however, Winners may experience some delays with receiving their Prize due to transfer delays outside of the Sponsor’s control. Prizes are non-transferable and may only be awarded to the Winner.

4.4 Anything else not specifically named in the Prize is excluded.

5. CONDITIONS

5.1 In the event that the Sponsor is unable to contact a Winner or the Winner is unable to provide the necessary information or documentation within the Response Period, the Sponsor reserves the right to award the Prize to an alternative winner selected in accordance with paragraph 3 above of these terms and conditions.

5.2 The Prize(s) will be delivered within 30 calendar days from the Announcement Date, provided that the Winner provides all relevant information, including a valid shipping address and contact details, within the Response Period. There may be some reasonable delays due to shipping delays or similar issues outside of the Sponsor’s control and the Sponsor shall use reasonable endeavours to notify the Winner of this.

5.3 No cash alternative is available. Prizes are non-transferable and cannot be resold. Prizes may be substituted with a prize of equal or greater value (e.g. due to product availability or Winner allergies). The Prize will only be awarded to the Winner.

5.4 Each Winner agrees to take part in reasonable publicity as may be required by the Sponsor in respect of the Competition. The Winner consents to the Sponsor collecting, using and sharing the Winner’s first name and Instagram handle for advertising, promotional and publicity purposes on the Sponsor’s social media channels in connection with the Competition. If the Winner publicises his or her Competition win and/or the Prize, such publicity must not contain anything detrimental to the Sponsor, its officers, directors, brands, employees, the Competition or the Prize, without limitation. No entries from agents, third parties, syndicated entries or those made using methods such as a computer macro, script or the use of automated devices are permitted and no bulk entries.

5.5 All costs and expenses not included within the Prizes are the responsibility of the Winner(s). These may include, but are not limited to, bank charges or any fees, charges and taxes applicable to the Prize, save where applicable law requires the Sponsor to pay or withhold them.

5.6 The Sponsor reserves the right at any time, in its absolute discretion, to:

a) verify the eligibility of any participant (including their age and place of residence);

b) disqualify any participant found to be abusing or tampering with the operation of the competition or entering using fraudulent means, or who the Sponsor believes to have acted in breach of these terms and conditions;

c) disqualify participants who do not give correct contact details;

d) disqualify those who do not meet the eligibility requirements or do not respond within the Response Period or do not wish to receive the Prize; and

e) disqualify any participant posting an entry or a comment to the Sponsor’s Instagram account, website or other channels that is, in the Sponsor’s opinion, inappropriate, offensive or upsetting to other participants, fans of the Sponsor or contrary to applicable law, and to remove any such entry or comment.

6. LIABILITY

6.1 The Competition is not in any way sponsored, endorsed or administered by, or associated with any social media platform or messaging service, including Instagram, TikTok, YouTube or X. By entering the Competition, each participant hereby releases Instagram, TikTok, YouTube, X and any other social media platform or messaging service (and their respective owners, affiliates, officers and employees) from any and all liability arising out of or in connection with the Competition.

6.2 Subject to paragraph 6.3, if the Sponsor fails to comply with these terms and conditions, it will be responsible for loss or damage participants suffer that is a foreseeable result of the Sponsor’s breach of these terms and condition. The Sponsor is not responsible for any loss or damage that is not foreseeable.

6.3 The Sponsor shall not be liable for: (i) any failure to comply with these terms and conditions as a consequence of events beyond its reasonable control including without limitation, any failure of communication networks as a consequence of any circumstances beyond the reasonable control of the Sponsor; and/or (ii) any loss of profits, loss of revenue or other economic loss or any indirect or consequential loss. Nothing in these terms and conditions excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence or for fraud.

6.4 Except as otherwise required by applicable law, the Sponsor accepts no responsibility or liability for any entry or claim which for technical or other reasons is unsuccessful, incomplete, lost, late, damaged, corrupted or misdirected.

7. GENERAL

7.1 Any decision of the Sponsor in respect of the competition is final, save in the case of manifest error and without affecting your statutory rights. For questions regarding the competition, email support@hudabeauty.com.

7.2 The Sponsor reserves the right to extend, withdraw, alter or suspend the competition or to amend these terms and conditions at any time if circumstances beyond its control make this unavoidable.

7.3 All personal data submitted in connection with the competition will be processed by the Sponsor for the purposes of administering and managing the competition and the award of prizes (where applicable) and verifying the eligibility of a participant. Data that is collected from or about participants will be used in accordance with the Sponsor’s Privacy Policy, a copy of which can be found at https://hudabeauty.com/pages/privacy-notice. Personal data will be retained only for as long as necessary to administer the Competition and fulfil any legal obligations. Participants in the European Economic Area, Switzerland, the United Kingdom and the United Arab Emirates may exercise their data protection rights, including the rights of access, rectification and erasure, by contacting the Sponsor at support@hudabeauty.com.

7.4 By entering the competition, each Winner gives the Sponsor permission to publish their first name and Instagram handle (where provided) if they are a winner of one of the prizes unless the participant notifies the Sponsor that they do not wish us to make these details available. Please note that the Sponsor will nonetheless be required to provide the names of all prize winners to a local regulatory authority, such as a local advertising authority, if requested to do so.

7.5 Any images are an illustrative example and do not show the exact prize(s).

7.6 The competition and these terms and conditions, and any dispute or claim arising out of or in connection with them, shall be governed by and construed in accordance with the laws of the United Arab Emirates and participants can bring legal proceedings in respect of the competition and these terms and conditions in the courts of Dubai, without prejudice to any mandatory consumer protection laws of, and any right to bring proceedings in the courts of, your country of residence.

  1. Entrants resident in Canada must also correctly answer, unaided, a time-limited mathematical skill-testing question administered by the Sponsor or its agent. If a Canadian entrant fails to correctly answer the skill-testing question, the Sponsor reserves the right to select an alternative Winner.
  2. Before being confirmed as a Winner, any selected entrant who is a resident of Canada will be required to correctly answer, unaided, a time-limited mathematical skill-testing question administered by the Sponsor or its agent. If a Canadian entrant fails to correctly answer the skill-testing question, the Sponsor reserves the right to select an alternative Winner.

PINK TICKET AND UBE TICKET PROMOTION COMPETITION

Terms & Conditions

1. INTRODUCTION

1.1 By entering this Huda Beauty Pink Ticket and Ube Ticket Competition (the "Competition"), all participants will be deemed to have accepted these terms and conditions in full. All entry instructions form part of these terms and conditions.

1.2 The Competition is open to residents of Austria, Bulgaria, Canada (excluding Quebec), the United Arab Emirates, France, Germany, Norway, Republic of Ireland, Switzerland, Sweden, the Netherlands, the United States of America (excluding Rhode Island, Florida and New York), and the United Kingdom (each a "Participating Country") who are aged 18 or over or the age of majority in your country of residence, if higher, at the date on which you enter the Competition. Employees, officers, directors or agents of the Sponsor (as defined below) or its group companies, or anyone professionally connected with this Competition, and any immediate family member of those persons (including spouses, parents, siblings, children, grandparents and cousins) may not participate in the Competition.

1.3 The sponsor is Huda Beauty DMCC, a company registered in Dubai, with its registered office at 2101, JBC 3, Cluster Y, Jumeirah Lake Towers, Dubai, United Arab Emirates (“Sponsor”) licensed by the Dubai Multi Commodities Centre under licence no. DMCC-095514. The Competition is conducted under promotion permit no. 676355 issued by the Dubai Department of Economy and Tourism.

1.4 Entry to the Competition opens on 5th November 2026 at 12:00 Gulf Standard Time in the United Arab Emirates and closes on 1st December 2026 at 23:59 Gulf Standard Time in the United Arab Emirates (the "Competition Period"). No entries received after the closing time will be eligible to win a Prize (as defined below).

1.5 In order to enter the Competition by purchase (available to residents of all Participating Countries other than the United States of America), you must place an order on hudabeauty.com during the Competition Period and provide valid contact details on which the Sponsor may contact you. Residents of the United States of America may enter the Competition without making a purchase by Free Entry in accordance with paragraph 2.4.

1.6 Residents of the United States of America: NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS COMPETITION. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Due to local law requirements in the United States of America, residents of the United States of America may enter the Competition only by the free online entry method set out in paragraph 2.4. An order placed on hudabeauty.com by a resident of the United States of America does not constitute an Entry (as defined below). Free Entries have the same chance of winning as Entries made by purchase in other Participating Countries.

1.7 The Competition is void where prohibited or restricted by law. It is the responsibility of each participant to check whether the laws of their jurisdiction permit them to enter the Competition. For a copy of the winners list, send a written request to the Sponsor at the address set out in paragraph 1.3 within 60 days after the end of the Competition Period.

2. ENTRY TO THE COMPETITION

2.1 Entry:

To enter the Competition, qualifying entrants must meet all eligibility criteria and follow the entry steps set out below: The applicable entry steps depend on your country of residence. Residents of the United States of America must follow paragraph 2.4 only.

2.2 Eligibility criteria:

a) Identification: You must be able to provide, upon request, a valid government-issued form of identification clearly confirming and corroborating your full name, age, and country of residence, as provided under your entry to the Competition.

b) Participating Countries: The Competition is only open to residents of the Participating Countries. Entries from persons who are not resident in a Participating Country are void and will not be included in any draw.

c) Age requirements: You must be at least 18 years old or the age of majority in your country of residence, if higher, at the date on which you enter the Competition.

d) Ineligible Participants: All participants must meet the eligibility requirements set out in paragraph 1.2.

e) Qualifying Order: You must place an order on hudabeauty.com during the Competition Period (a “Qualifying Order”). Orders placed by residents of the United States of America are not Qualifying Orders and do not constitute an Entry. Residents of the United States of America may enter only by Free Entry in accordance with paragraph 2.4. Subsequent cancellation, return or refund of a Qualifying Order does not affect the Entry. Orders cancelled because of suspected fraud, payment failure, or chargeback are not Qualifying Orders.

2.3 Entry steps for entry by purchase (all Participating Countries other than the United States of America):

a) You must complete checkout and place your order on hudabeauty.com during the Competition Period.

b) You must consent to participate in the Competition and enter your email address when prompted at checkout. You must also answer the qualifying question displayed in the pop-up on hudabeauty.com The question is: “What is Huda Beauty best known for?” (the “Entry Question”). You must select the correct answer.

c) Once your order is placed, you will receive an order confirmation email confirming your order and, where it is your first Qualifying Order that day, your Entry into the draw.

2.4 Entry steps for residents of the United States of America only (no purchase necessary):

a) Free entry: Due to local law requirements in the United States of America, residents of the United States of America may enter the Competition, without making a purchase, only by completing the online entry form on hudabeauty.com during the Competition Period (a “Free Entry”). Each Free Entry must state your full name, email address, telephone number, date of birth and state of residence, and your answer to the Entry Question. A Free Entry is valid only if it is received during the Competition Period, the Entry Question is answered correctly, and you meet the eligibility criteria in paragraph 2.2. A Free Entry will be included in the draw for the Selection Date on which it is received.

b) Equal treatment and limits: Free Entries have the same chance of winning as Entries made with a purchase in other Participating Countries, and are subject to the same Selection Process, Prize and conditions. All valid Entries, whether made by Free Entry or by Qualifying Order, are included in the same draw for the relevant Selection Date. You may submit one (1) Free Entry per person per day of the Competition Period, subject to the overall limit of one (1) Entry per person per day in paragraph 2.5. Bulk, automated, mechanically reproduced or third-party Free Entries are not permitted and will be void.

2.5 Number of entries:

a) You may place more than one order during the Competition Period and each Qualifying Order is one (1) Entry and each valid Free Entry is one (1) Entry (subject to paragraph 2.4), but each person may receive a maximum of one (1) Entry per day of the Competition Period. Further Qualifying Orders or Free Entries by the same person on the same day will not count as additional Entries. Entries are matched by name, email address, telephone number and delivery address (as applicable). Use of multiple identities or accounts to exceed this limit will void all of that person's Entries. In these terms and conditions, a "day" means a calendar day in Gulf Standard Time. You may win a maximum of one (1) Prize under paragraph 4.1 and, separately, the Ube Prize.

b) Each Qualifying Order or Free Entry that complies with the entry requirements above is considered an “Entry”. The Sponsor may run multiple campaigns, contests, sweepstakes or other competitions simultaneously. Entry into any of those other campaigns, contests or sweepstakes, whether managed by the Sponsor or its business partners, does not constitute an entry into this Competition.

3. WINNERS

3.1 Pink Ticket

a) All Entries submitted during the Competition Period that correctly answer the Entry Question will be collated and reviewed by the Sponsor. Entries that do not correctly answer the Entry Question, or that do not meet the eligibility requirements, will be disqualified. On each day of the Competition Period (each a “Selection Date”), Provisional Winners (as defined in 3.1 d) below) will be drawn at random, using a verifiably random computer process under the supervision of a person independent of the Sponsor (and, where required, a representative of the Dubai Department of Economy and Tourism), from the valid Entries received on that day that have been verified in accordance with the criteria set out at paragraph 3.1 c) below, with 5 Provisional Winners drawn per Selection Date and a maximum of 100 Winners across the Competition (excluding the Ube Ticket Winner under paragraph 3.2). Each such daily draw (a “Pink Ticket Draw”) will take place after the end of the relevant Selection Date. Up to five (5) further valid Entries will be drawn at random on each Selection Date and will form a ranked reserve list in the order drawn.

b) Entries are included only in the draw for the Selection Date on which they are received, and the odds of winning depend on the number of valid Entries received on that Selection Date. If fewer than 5 valid Entries are received on a Selection Date, or the reserve list for that Selection Date is exhausted, the remaining Prizes for that Selection Date will not be awarded, except where local law requires otherwise. Prizes are not allocated by country or region. All valid Entries, whether made by Qualifying Order or Free Entry, are included in the same draw for the relevant Selection Date. The Sponsor will complete its selection no later than 3rd December 2026.

c) The Sponsor will record its assessment in writing and will assess each Entry against the following criteria:

(i) Correct answers by entrants to the Entry Question;

(ii) The Entry being a Qualifying Order placed on hudabeauty.com during the Competition Period, or a valid Free Entry made in accordance with paragraph 2.4; and

(iii) Complying with the eligibility criteria in paragraph 2.2 and the entry steps in paragraph 2.3 or 2.4 (as applicable).

(the “Selection Process”).

d) The participants who meet all the requirements within these terms and conditions and are named a winner of the Selection Process will be deemed a “Provisional Winner”. A Provisional Winner becomes a "Winner" only upon successful verification under paragraph 3.1 e).

e) Provisional Winners will be notified that they have been selected to win a Prize, subject to verification, by email, SMS and/or WhatsApp using the contact details provided with the order or Free Entry within three (3) working days after the relevant Selection Date (the date of that notification, the "Announcement Date"). Provisional Winners who entered with a Qualifying Order may also receive a printed pink card confirming their selection (a “Pink Ticket”) in their delivered order. A Pink Ticket is a celebratory notice only, confers no right to a Prize and is not transferable. Prizes are awarded only to the person who placed the Qualifying Order or submitted the Free Entry. Each Provisional Winner must respond and provide the requested information (such as, but not limited to, ID verification and, where required by local law for prize reporting, a tax identification number) to the Sponsor within 7 days of the Announcement Date (the “Response Period”) in order to be confirmed as a “Winner”.1 If a Provisional Winner does not respond within the Response Period, declines the Prize or is otherwise found ineligible, the Prize will be offered to the highest-ranked available reserve, who will have 48 hours to respond and verify. This process will repeat down the ranked reserve list until all places are filled or the reserve list is exhausted.

f) The Sponsor may publish a Winner’s announcement notice on the Huda Beauty social media channels, including Instagram and TikTok. The Sponsor reserves the right to feature each Winner’s first name and Instagram handle (where provided) on the Sponsor’s social media channels.

3.2 Ube Ticket

a) Ube Ticket draw: One (1) additional winner (the “Ube Ticket Winner”) will be selected from Entries made during the Sponsor’s early access sale on hudabeauty.com (“Early Access”), which runs from 15th November 2026 at 12:00 Gulf Standard Time (15th November 2026 at 02:00 Central Standard Time) to 19th November 2026 at 08:59 Gulf Standard Time (18th November 2026 at 23:00 Central Standard Time) (the “Early Access Period”). Early Access is available only to VIP customers and customers who have registered through the Sponsor’s Early Access sign-up page. Qualifying Orders placed through Early Access during the Early Access Period, and valid Free Entries received during the Early Access Period, are eligible for the single draw to select the Ube Ticket Winner (the “Ube Ticket Draw”) (each an “Ube Entry”). Eligible residents of the United States of America may make an Ube Entry by Free Entry in accordance with paragraph 2.4, whether or not they have Early Access.

b) Ube Ticket selection: Each Ube Entry that correctly answers the Entry Question and is verified in accordance with paragraph 3.1 (c) will be included once in the Ube Ticket Draw, in addition to its inclusion in the Pink Ticket Draw for the relevant Selection Date. The limit of one (1) Entry per person per day in paragraph 2.5 applies to Ube Entries. The Ube Ticket Winner will be drawn at random, using the process and supervision described in paragraph 3.1, after the end of the Early Access Period and no later than 19 November 2026, together with up to five (5) further Ube Entries drawn as a ranked reserve list. The odds of winning depend on the number of valid Ube Entries received during the Early Access Period.

c) Ube Ticket notification: Paragraphs 3.1 d)-f) apply to the Ube Ticket Draw as they apply to the Pink Ticket Draws. The Provisional Winner selected in the Ube Ticket Draw (the “Ube Ticket Provisional Winner”) will be notified within three (3) working days after the Ube Ticket Draw, and the date of that notification is the Announcement Date for the Ube Ticket Winner. Where the Ube Ticket Provisional Winner entered with a Qualifying Order, they may also receive a printed lilac card confirming their selection (an “Ube Ticket”) in their delivered order. An Ube Ticket is a celebratory notice only, confers no right to a Prize and is not transferable.

4. WHAT IS INCLUDED IN THE PRIZE

4.1 Pink Ticket Prize

a) Subject to paragraph 4.2 b), the “Prize” shall be one (1) Huda Beauty Limited Edition PR Kit per Winner of a Pink Ticket Draw, with an approximate retail value of USD 300, based on the combined retail prices of those products on hudabeauty.com on 2 November 2026. Except as set out in paragraph 5.3, the Winner may not substitute the Prize or any items in it. The Prize will not be paid in cash or credited.

b) The Winner must provide their full shipping address and contact details, as the Sponsor is required to issue the Prize via shipment.

c) The Sponsor will share the Prize with the Winner within 30 calendar days from the Announcement Date, however, Winners may experience some delays with receiving their Prize due to transfer delays outside of the Sponsor’s control. Prizes are non-transferable and may only be awarded to the Winner.

d) Anything else not specifically named in the Prize is excluded.

4.2 Ube Prize

a) The Ube Ticket Winner will receive the “Ube Prize”, inclusion on the Sponsor’s PR list for the calendar year 2027 (1st January 2027 to 31st December 2027). The Sponsor will send the Ube Ticket Winner all Huda Beauty PR mailings during that period, with an approximate retail value of USD 300 per PR kit. The contents, frequency and timing of PR mailings are at the Sponsor’s discretion. Paragraphs 4.1 b), 5.3 and 5.5 apply to the Ube Prize; paragraphs 4.1 c) and 5.2 do not.

b) Ube Prize conditions: The Ube Ticket Winner is not required to post about, review or promote any product received. If the Ube Ticket Winner chooses to publish content about products received, they must disclose that the products were gifted by the Sponsor where applicable advertising rules require it. If the Ube Ticket Winner stops being resident in a Participating Country or breaches these terms and conditions, the Sponsor may end the Ube Prize. In these terms and conditions, references to a “Prize” include the Ube Prize and references to a “Winner” include the Ube Ticket Winner, unless the context requires otherwise.

5. CONDITIONS

5.1 In the event that the Sponsor is unable to contact a Winner or the Winner is unable to provide the necessary information or documentation within the Response Period, the Sponsor reserves the right to award the Prize to an alternative winner selected in accordance with paragraph 3 above of these terms and conditions.

5.2 The Prize will be delivered within 30 calendar days from the Announcement Date, provided that the Winner provides all relevant information, including a valid shipping address and contact details, within the Response Period. There may be some reasonable delays due to shipping delays or similar issues outside of the Sponsor’s control and the Sponsor shall use reasonable endeavours to notify the Winner of this.

5.3 No cash alternative is available. Prizes are non-transferable and cannot be resold. The Sponsor may substitute the Prize with a prize of equal or greater value where circumstances outside its control make this necessary (e.g. product availability) or where a Winner voluntarily requests a substitute product. The Prize will only be awarded to the Winner.

5.4 Each Winner may be invited to take part in reasonable publicity in respect of the Competition. Participation is optional and is not a condition of receiving the Prize. Subject to paragraph 7.4, the Sponsor may collect, use and share the Winner’s first name and Instagram handle (where provided) for publicity purposes on the Sponsor’s social media channels in connection with the Competition. If the Winner publicises his or her Competition win and/or the Prize, such publicity must not contain anything unlawful or defamatory in relation to the Sponsor, its officers, directors, brands, employees, the Competition or the Prize. No entries from agents, third parties, syndicated entries or those made using methods such as a computer macro, script or the use of automated devices are permitted and no bulk entries.

5.5 All costs and expenses not included within the Prizes are the responsibility of the Winner(s). These may include, but are not limited to, any income tax payable by a Winner on receipt of the Prize, save where applicable law requires the Sponsor to pay or withhold it, in which case the Sponsor will bear it. The Sponsor will pay the cost of delivering the Prize, including any import duties or customs charges.2

5.6 The Sponsor reserves the right at any time, acting reasonably and in good faith, to:

a) verify the eligibility of any participant (including their age and place of residence);

b) disqualify any participant found to be abusing or tampering with the operation of the Competition or entering using fraudulent means, or who the Sponsor believes to have acted in breach of these terms and conditions;

c) disqualify participants who do not give correct contact details;

d) disqualify those who do not meet the eligibility requirements or do not respond within the Response Period or do not wish to receive the Prize; and

e) disqualify any participant posting an entry or a comment to the Sponsor’s Instagram account, website or other channels that is, in the Sponsor’s reasonable opinion, inappropriate, offensive or upsetting to other participants, fans of the Sponsor or contrary to applicable law, and to remove any such entry or comment.

6. LIABILITY

6.1 The Competition is not in any way sponsored, endorsed or administered by, or associated with any social media platform or messaging service, including Instagram, TikTok, YouTube or X. By entering the Competition, each participant hereby releases Instagram, TikTok, YouTube, X and any other social media platform or messaging service (and their respective owners, affiliates, officers and employees) from any and all liability arising out of or in connection with the Competition.

6.2 Subject to paragraph 6.3, if the Sponsor fails to comply with these terms and conditions, it will be responsible for loss or damage participants suffer that is a foreseeable result of the Sponsor’s breach of these terms and conditions. The Sponsor is not responsible for any loss or damage that is not foreseeable.

6.3 The Sponsor shall not be liable for: (i) any failure to comply with these terms and conditions as a consequence of events beyond its reasonable control including without limitation, any failure of communication networks as a consequence of any circumstances beyond the reasonable control of the Sponsor; and/or (ii) any loss of profits, loss of revenue or other economic loss or any indirect or consequential loss. Nothing in these terms and conditions excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for death, personal injury or damage to health caused by negligence, for gross negligence or wilful misconduct, for fraud, or under applicable product liability laws. Winners should read product labels and ingredient lists before use.

6.4 Except as otherwise required by applicable law, the Sponsor accepts no responsibility or liability for any entry or claim which for technical or other reasons beyond the Sponsor's reasonable control is unsuccessful, incomplete, lost, late, damaged, corrupted or misdirected.

7. GENERAL

7.1 Any decision of the Sponsor in respect of the Competition is final, save in the case of manifest error and without affecting any statutory rights. Questions or complaints about the Competition must be sent to support@hudabeauty.com. The Sponsor will acknowledge a complaint within 5 working days and respond within 14 days.3

7.2 The Sponsor reserves the right to extend, withdraw, alter or suspend the Competition or to amend these terms and conditions at any time if circumstances beyond its control make this unavoidable, provided that, where reasonably possible, participants are not disadvantaged. Any amendment will be published on the T&Cs landing page. If fraud, technical failure or any other cause beyond the Sponsor's reasonable control corrupts the administration of the Competition, the Sponsor may suspend it and award the Prizes by random draw from valid Entries received before the suspension.

7.3 All personal data submitted in connection with the Competition will be processed by the Sponsor as controller for the purposes of administering and managing the Competition and the award of prizes (where applicable) and verifying the eligibility of a participant. The Sponsor processes this data because it is necessary to administer the Competition under these terms and conditions and to comply with its legal obligations. Data that is collected from or about participants will be used in accordance with the Sponsor’s Privacy Policy, a copy of which can be found at https://hudabeauty.com/pages/privacy-notice. Personal data will be retained only for as long as necessary to administer the Competition and fulfil any legal obligations. Identity documents are viewed only to verify eligibility and are not retained. Tax identification numbers are collected only where required for prize reporting and are kept for the period required by law. Participants in the European Economic Area, Switzerland, the United Kingdom, South Africa, Singapore and any other Participating Country whose law grants such rights may exercise their data protection rights, including the rights of access, rectification and erasure, by contacting the Sponsor at support@hudabeauty.com and may also complain to their local data protection authority. Personal data may be transferred outside the European Economic Area, Switzerland, the United Kingdom, South Africa and Singapore, including to the United Arab Emirates, subject to the safeguards required by applicable law, including the European Commission's standard contractual clauses (with the Swiss amendments) and the UK International Data Transfer Addendum and, for South Africa and Singapore, the transfer safeguards required under their respective data protection laws. By providing your telephone number, you agree that the Sponsor may contact you by SMS or WhatsApp solely about the Competition. Your details will not be used for marketing unless you separately opt in.5

7.4 By entering the Competition, each Winner gives the Sponsor permission to publish their first name, surname initial, country or region of residence and Instagram handle (where provided) if they are a winner of one of the prizes unless the participant notifies the Sponsor at support@hudabeauty.com, at the time of entry or before the Announcement Date, that they object to or wish to limit the publication of these details. Please note that the Sponsor will nonetheless be required to provide the names of all prize winners to a local regulatory authority, such as a local advertising authority, if requested to do so.

7.5 Any images used to promote the Competition are representative of the Prize listed in paragraph 4.1, the Pink Ticket and the Ube Ticket, but may differ in packaging or presentation.

7.6 The Competition and these terms and conditions, and any dispute or claim arising out of or in connection with them, shall be governed by and construed in accordance with the laws of the United Arab Emirates and participants can bring legal proceedings in respect of the Competition and these terms and conditions in the courts of Dubai, in each case without prejudice to any mandatory consumer protection rights you have under the laws of your country of residence, including any right to bring proceedings in your local courts.

7.7 Local legal requirements: Where the law of a Participating Country so requires, the Sponsor will register, notify or obtain approval for the Competition with the competent authority, pay any applicable fees or taxes, conduct the draws in the presence of or under the supervision of a notary, bailiff or other official, and apply any additional local terms published on hudabeauty.com, which will prevail over these terms for residents of that country to the extent of any conflict. If any registration, notification or approval required in a Participating Country has not been obtained before the start of the Competition Period, the Competition will not be open to residents of that country and the Sponsor will publish an updated list of Participating Countries on the T&Cs landing page. For residents of Dubai, the Competition is held under Dubai Department of Economy and Tourism permit no. 676355.

7.8 Language and copies: Where required by law, these terms and conditions will be made available on hudabeauty.com, before the start of the Competition Period, in the official language(s) of each Participating Country, and that version will prevail for residents of that country. In all other cases, the English version prevails. A copy of these terms and conditions is available free of charge on written request to the address set out in paragraph 1.3 and, where required by law, postage will be reimbursed at the lowest applicable tariff.

7.9 Severability: If any provision of these terms and conditions is held invalid, the remaining provisions continue in effect. In the event of conflict between these terms and conditions and any promotional material, these terms and conditions prevail.

  1. Before being confirmed as a Winner, any selected entrant who is a resident of Canada will be required to correctly answer, unaided, a time-limited mathematical skill-testing question administered by the Sponsor or its agent. If a Canadian entrant fails to correctly answer the skill-testing question, the Sponsor reserves the right to select an alternative Winner.
  2. No Dutch gaming tax (kansspelbelasting) is payable because no Prize exceeds EUR 449 in value.
  3. Residents of the Netherlands who are not satisfied with the response may refer their complaint to the Kansspelautoriteit.
  4. California, USA residents: the Sponsor collects identifiers, contact details, age and country of residence for the purposes above and does not sell this data or share it for cross-context behavioural advertising in connection with the Competition.