Why I Ditched Contour... Meet Our NEW Cheeky Tint Blush Stick

Hey my loves! Okay, so today I want to show you something I have been wanting to launch for SO long, our first-ever Huda Beauty blush… in stick form! Meet our Huda Beauty Cheeky Tint Blush Stick, a vibrantly sheer, beautifully buildable, glow-giving blush available in five insanely versatile, gorgeous shades. It has literally become my must-have makeup product, I even use it in place of contour now!

The truth is, over the last few years blush has really made a comeback! After years of full cake face (which I still love!) and heavy contouring, we’ve really seen blush take off in a major way as people are moving toward a more natural makeup look. Last year we launched a beautiful powder blush as part of our GloWish collection, and we wanted to extend this with a more playful collection of shades and a totally different finish. Our stunning new Huda Beauty Cheeky Tint Blush Stick has a gorgeous dewy-skin finish, and the formula has micro-pearls to help give that glow that makes skin look so healthy and radiant.

The Formula

I am OBSESSED with this formula! It is SO SO CREAMY and BUTTERY, and legit makes skin look so healthy. It’s like a sheer tint that just seamlessly blends and melts into your skin to give this luminous, flushed glow.

The nourishing formula is infused with moisturizing lychee extract and smoothing vitamin E and it can also be used on your lips – it feels so good! And as this is a Huda Beauty product, you can trust that it’s long-lasting and it’s also alcohol-free and fragrance-free, vegan-friendly, non-comedogenic, and also water-proof, transfer-proof, sweat-proof, and humidity-proof.

100% agreed that it gives a second-skin finish and that it doesn’t feel drying on skin (based on an independent consumer testing panel of 30 people).

The Shades

You can either swipe on a little for a hint of color or add more to build up an extra juicy layer of blush, which is usually what I do because the shades are just SO pretty. I love to use blush in place of contouring when I’m just creating a very natural look, and the result is a lifted cheekbone that has the most gorgeous natural flush.

For the shades, we wanted to hit each major hue so you can build a monochromatic makeup look to suit whatever your vibe.

You can also customize your look and blend different shades together. We love to do the ombre blush look, where you place a fairer blush shade along the cheekbone and blend with a deeper shade higher on the cheekbone and temple for a more contoured, draped blush look.

My holy grail shade is Rebel Red – the shade is named after me because I LOVE to break rules – which looks stunning with a brown eye or red lip. Coral Cutie and Perky Peach are also warm-toned shades that I’m obsessed with! These three shades have warm undertones which really suit my golden-toned skin.

If you have cool undertones, the shades Proud Pink and Baddie Berry are SO gorgeous, and they create the most harmonious monochromatic makeup look if you’re using our Rose Quartz Eyeshadow Palette.

How to Use Cheeky Tint

1. For a natural look, dot or swipe Cheeky Tint directly on cheeks and blend out using fingers, a brush, or a damp makeup sponge. Repeat for added intensity.
2. For a more intense look, apply Cheeky Tint directly to brush then buff onto cheeks.

I love to use our Cheeky Tint Blush Stick alone by applying it across the top of my cheekbone to help lift and add dimension to my face without the need for contour. Check out how I use blush to lift my face:

Our new Huda Beauty Cheeky Tint Blush Stick, $25 (£22, €24, 115 AED) is launching on March 15th EVERYWHERE! I can’t wait to see you guys GET YOUR CHEEKS OUT!! Which shade are you most excited to try? Let us know in the comments!