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START YOUR SKINCARE JOURNEY
Huda started WISHFUL, a cruelty-free skincare line that has a clean, minimalist philosophy that is results-focused to grant all your skincare wishes.
True beauty begins with the skin, which is why I wanted to launch my skincare line, WISHFUL, with Yo Glow Enzyme Scrub, a skin-changing exfoliator with glowing results.
THE WISHFUL PROMISE
CRUELTY-FREE
SULFATE-FREE
PARABEN-FREE
PTHALATE-FREE
CLEAN
HUDA’S WISH
My wish is for radiant skin to feel like ME even without makeup! I created this product after being in the beauty industry for so long…
a decade of
SKINCARE RESEARCH
Huda got her start as a blogger, as a source for beauty education and inspiration.
As a blogger, Huda’s tried it all. Now she’s formulated her own skincare line to answer all your skincare needs.
We stay in touch with what the community wants, so we can deliver products that suit your needs.
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WISHES DO COME TRUE
Don’t believe us? Discover what WISHFUL users have to say.
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It feels perfectly matte but also looks dewy and glowy in all the right places.