Is This $2 TikTok Trending Lip Liner A KKW Dupe?

Never thought we’d find a lip liner for $2… But here we are. Say hello to TikTok’s latest obsession: Italia Deluxe’s UltraFine Lip Liner, $2, AKA the lip liner creamier than butter but cheaper than your daily latte. Here’s why four million TikTokers (and us) cannot stop talking about it. 

The TikTok-Trending Lip Liner: Italia Deluxe UltraFine Lip Liner, $2

Source: Italia Deluxe

What it is: An easy-to-use pencil lip liner that glides effortlessly with minimal effort and zero tugging. Oh, and it’s available in 31 saturated shades.

The hype: Although humbly priced at $2, these pencils rival some of the best-selling formulas in the lip liner bizz (but more on that later). In fact, @loveashleyzenith says she’d still buy them even if they were x5 more expensive – if that doesn’t explain the hype, we don’t know what will.

@vibrasdemayo literally my fav brand shade chocolate purr#italialipliner ♬ Recuerda – Marca MP

Wanna buy 12 at once? Take notes from @vibrasdemayo and shop their 12-pack on Amazon for just $9. #Beautybargains!

@makeupbylexh gotta put the #liplinerreferencesheet to good use!! @makeupbylexh #kkwbeauty #lipliner #italialipliner #kkwbeautylipliner #kkw #makeupdupe #kkwdupesearch ♬ up at night (feat. justin bieber) – Kehlani

This is for anyone gutted that KKW Beauty’s lip liners were taken off the shelves – you’re in luck! Shade Light Brown of the Italia Deluxe lip liners is considered a near-perfect formula dupe of the discontinued Shade 2.5, a gorgeous golden brown. Plus, it’s MUCH cheaper. Fair warning, there’s obviously a difference in the packaging (one’s a twist-up), but for that price point? We’ll take it.

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You’ll be hard-pressed to find a shade that doesn’t grab your attention. From coffee browns to burgundies, bold reds to berry mauves, there’s something for everyone. For a gorgeous nude shade, try Terra Cotta on fair complexions and Chocolate and Cabaret for a divine look on rich to deep skin tones.

@xo.xo.darlin #stitch with @krissleos these Italia Deluxe Lip Liners are sooo worth going viral #italiadeluxeultrafinelipliner #italiadeluxelipliner #kkwliplinerdupe #maclipliners #affordablelipliners #liplinerreview #biggerlipshack ♬ original sound – |Content Creator|

What we liked: Discovering drugstore formulas is always exciting, but a $2 formula that performs better than its spenny counterparts? That’s rare. It’s impossible to ignore how it delivers a shot of color with a single swipe – shook. Makeup newbies will adore its buttery texture, especially since it blends out in seconds, making it so much easier to line, sculpt, and define pouts.

FYI: Size matters with lip liners, and thankfully, these are longer than most, translating to increased product and value for the $2 bucks you spent. *Cue the squeals*

@krissleos Replying to @_naomie these lipliners do smear so not full bulletproof @italiadeluxemakeup #italialipliner #affordablemakeup #affordablelipliner #makeuptips #liplinertutorial ♬ original sound – Kriss&Makeup

What we didn’t like: Cream lip liners – like this one – can be more likely to smudge, so don’t forget to re-examine your lip lewk every few hours. On the downside, regular top-offs also mean that pencils’ sharp tips are bound to become blunt after a few weeks. If only they included a built-in sharpener… But we’re just nit-picking here. 

The bottom line: STOCK UP! This pigmented lip collection is (undoubtedly) the drugstore steal of the century, with $2 lip liners in 31 colors. While we’re obsessed with the price tag and the shade range, we have to admit that our fave feature is that it blends like butttahhh – #love.

BTW, here are six ways to line, elevate, and plump your pout with lip liners.