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POPULAR

20 Female-Founded Indie Brands You'll Love To Support
BEAUTY NEWS
20 Female-Founded Indie Brands You'll Love To Support Bad-ass bawses!
The Beauty Products Going VIRAL On TikTok (From $12)
Drugstore
The Beauty Products Going VIRAL On TikTok (From $12)
10 Bad Beauty Habits You Need To Ditch Now 
BEAUTY
10 Bad Beauty Habits You Need To Ditch Now  Please don't do this!
Skinimalism Is Predicted To Be 2021's Biggest Beauty Trend
Complexion
Skinimalism Might Be Our Fave Beauty Trend RN Gorgeous, real skin!
WFH Beauty Staples We Couldn’t Live Without (Under $30)
DRUGSTORE
WFH Beauty Staples We Couldn’t Live Without (Under $30)

BEAUTY NEWS

See Our NEWEST Posts READ THE LATEST

BEAUTY NEWS

See Our NEWEST Posts READ THE LATEST

MAKEUP

Makeup Mistakes That Are Ruining Your Natural Makeup Look
Makeup Mistakes That Are Ruining Your Natural Makeup Look
How To Achieve 2021’s Hottest Brow Look: Feathered Brows
How To Achieve 2021’s Hottest Brow Look: Feathered Brows
All My Tips + Inspo For Nailing Gold Makeup
All My Tips + Inspo For Nailing Gold Makeup
This TikTok Concealer Trick Will Lift & Sculpt Your Face in Seconds
This TikTok Concealer Trick Will Lift & Sculpt Your Face Instantly
This Makeup Hack Will Give You The Natural Finish You've Been Craving
This Makeup Hack Will Give You The Natural Finish You've Been Craving
My Ultimate Dos And Don'ts For Easy Zoom Glam
My Ultimate Dos And Don'ts For Easy Zoom Glam
10 Long-Lasting Lipsticks That Pass The Mask Test!
10 Long-Lasting Lipsticks That Pass The Mask Test!
4 Easy Techniques To Switch Up Your Classic Winged Liner Look
4 Easy Techniques To Switch Up Your Classic Winged Liner Look
Black Makeup Artists Share Their Tips For Deep Skin Tones
Black Makeup Artists Share Their Tips For Deep Skin Tones
10 Things You Should & Shouldn't Do For Flawless Natural Makeup
10 Things You Should & Shouldn't Do For Flawless Natural Makeup
19 Foundation Hacks That Will Change Your Life
19 Foundation Hacks That Will Change Your Life
Experts Reveal How To Achieve The Fluffiest Brows
Experts Reveal How To Achieve The Fluffiest Brows
This Award-Winning MUA Spills His Tips For Flawless Fall Makeup
This Award-Winning MUA Spills His Tips For Flawless Fall Makeup

SKIN

15 Smart Things Dermatologists Think You Should Do In 2021
15 Smart Things Dermatologists Think You Should Do
My Ultimate WISHFUL Skin Routine
My Ultimate WISHFUL Skin Routine
5 Affordable Hair & Scalp Serums That Boost Growth
5 Affordable Hair & Scalp Serums That Boost Growth
7 Skincare Mistakes You Make Every Day Without Realizing
7 Skincare Mistakes You Make Every Day Without Realizing
Pore Myths, Busted! These Derms Reveal The Truth
Pore Myths, Busted! These Derms Reveal The Truth
6 Weird Nighttime Beauty Rituals Celebs Do Daily
6 Weird Nighttime Beauty Rituals Celebs Do Daily
REVEALED: The Skincare Product That Changed My Life | WISHFUL Get Even Rose Oil
The Skincare Product That Changed My Life
7 Protective Moisturizers For Glowing Skin All Winter Long
7 Protective Moisturizers For Glowing Skin All Winter Long
5 Reasons Why Your Skin Looks Dull + What to Do About It
5 Reasons Why Your Skin Looks Dull + What to Do About It
This Is The Drugstore Skincare Celebs Are Obsessed With
This Is The Drugstore Skincare Celebs Are Obsessed With
Beauty 101: How To Combine Active Ingredients + What To Avoid
How To Combine Active Ingredients + What To Avoid
9 Cult Skincare Products That Are Worth The Hype
9 Cult Skincare Products That Are Worth The Hype

Our FIRST-EVER brow product!

Our FIRST-EVER brow product!
Play Video

Our FIRST-EVER brow product!

HOW TO
Everything you need to know about our #BOMBBROWS​ Microshade Brow Pencil
BEAUTY NEWS

HAIR

21 Hair Hacks For Your Healthiest Hair EVER!
21 Hair Hacks For Your Healthiest Hair EVER!
Baby Hair 101: How to Lay Your Edges Like Beyoncé
Baby Hair 101: How to Lay Your Edges Like Beyoncé
5 Heatless Curl Hacks That Work SO well
5 Heatless Curl Hacks That Work SO well
11 WFH Hairstyles That Are Fresh, Easy & So On-Trend
11 WFH Hairstyles That Are Fresh, Easy & So On-Trend
7 Hairstyling Mistakes That Do Major Damage To Your Hair!
7 Hairstyling Mistakes That Do Major Damage To Your Hair!
21 Ways To Wear Braided Pigtails That Are So 2021
21 Ways To Wear Braided Pigtails That Are So 2021
Losing Lots of Hair Right Now? You’re Not Alone
Losing Lots of Hair Right Now? You’re Not Alone
The Curl Doctor Shares His Must-Have Products And Curl Lessons
The Curl Doctor Shares His Must-Have Products And Curl Lessons
The Dos & Don’ts Of Heat Styling Your Hair
The Dos & Don’ts Of Heat Styling Your Hair
2021's Hottest Hair Trends According To 4 Celeb Hairstylists
2021's Hottest Hair Trends According To 4 Celeb Hairstylists
This Machine Will Get Rid Of Your Split Ends INSTANTLY
This Machine Will Get Rid Of Your Split Ends INSTANTLY

DRUGSTORE

The Best Drugstore Retinols That’ll Transform Your Skin (From $6)
The Best Drugstore Retinols That’ll Transform Your Skin (From $6)
3 Drugstore Skincare Products TikTok LOVES (That Really Work)
3 Drugstore Skincare Products TikTok LOVES (That Really Work)
This Brand Makes Some Of The Best, Most Affordable Products We’ve Tried
This Brand Makes Some Of The Best, Most Affordable Products We’ve Tried
The Best Budget-Friendly Skincare Brands You Need On Your Radar
The Best Budget-Friendly Skincare Brands You Need On Your Radar
7 Drugstore Skincare Products Celebs Love!
7 Drugstore Skincare Products Celebs Love!
3 Drugstore Face Masks For Smoother, Brighter Skin
3 Drugstore Face Masks For Smoother, Brighter Skin
The Best Drugstore Eye Creams That Actually Work
The Best Drugstore Eye Creams That Actually Work
5 Drugstore Concealers Celeb MUAs LOVE!
5 Drugstore Concealers Celeb MUAs LOVE!
Drugstore Haircare That Delivers Salon-Worthy Results
Drugstore Haircare That Delivers Salon-Worthy Results

WATCH OUR STORIES

BEAUTY NEWS

BEAUTY NEWS

I Need Your Help To Change The Beauty Industry!

MUST READ

5 Celebs Who Opened Up About Endometriosis
Body
Celebs Who Opened Up About Endometriosis Endo-warriors speak up
5 Ways You Can Help To #StopAsianHate
NEWS
5 Ways You Can Help To #StopAsianHate Stand with us
The Affordable Natural Beauty Brand You Need On Your Shelf
CELEB
The Affordable Natural Beauty Brand You Need To Try Obsessed!
10 Ways To Boost Beauty Sleep & Relieve Stress
WELLNESS
10 Ways To Boost Beauty Sleep & Relieve Stress You'll be surprised!
5-Minute Beauty Trends That Are SO Easy To Do
MAKEUP
Your Fave OG #FauxFilter Is NOW Better Than Ever You asked, we delivered
10 Amazing Women To Follow For Laughs, Realness, And Good Vibes
Empowerment
10 Amazing Women To Follow For Realness & Good Vibes So empowering!
The Dos And Don'ts Of Building A Skincare Routine
SKIN
The Dos And Don'ts Of Building A Skincare Routine The essential rules!
The New & Amazing Clean Beauty Brands You Need On Your Radar
SKIN
8 New & Amazing Clean Beauty Brands ...You need on your radar!
9 Lip Plumping Products To Fake A Full Pout Minus The Fillers 
Lips
9 Lip Plumping Products To Fake A Full Pout In Minutes From $9!
How To Deal With Maskne, AKA “Mask Acne” – It's A Thing!
Acne
How To Deal With Maskne, AKA “Mask Acne” – It's Real! Bye-bye mask breakouts

FRAGRANCE

Why Hair Mists Are Perfect For Winter
Why Hair Mists Are Perfect For Winter
Celeb Perfumes Under $60 That Smell SO Good!
Celeb Perfumes Under $60 That Smell SO Good!
9 Perfume Hacks That'll Make You Smell Gorgeous ALL Day
9 Perfume Hacks That'll Make You Smell Gorgeous ALL Day
5 Basic Mistakes That RUIN Your Perfume
5 Basic Mistakes That RUIN Your Perfume
5 Affordable Fragrances You Need On Your Radar
Affordable Fragrances You Need On Your Radar
9 Fragrances These Celebs Are Obsessed With
9 Fragrances These Celebs Are Obsessed With
Our Nourishing New Hair Mist Will Make You Smell Gorgeous All Day
This Hair Mist Will Make You Smell Gorgeous All Day
How To Save $$ And DIY Your Own WFH Perfume
How To Save $$ And DIY Your Own WFH Perfume
How To Use Fragrance To Boost Your Mood
How To Use Fragrance To Boost Your Mood

BODY

10 Life-Changing Products If You Have Endometriosis (Or Really Bad PMS)
10 Life-Changing Products If You Have Endometriosis (Or Really Bad PMS)
5 FREE Hacks That Have So Many Health & Beauty Benefits
5 FREE Hacks That Have So Many Health & Beauty Benefits
Why You Should Be Exfoliating These Other Areas Of Your Body
Why You Should Be Exfoliating These Other Areas Of Your Body
How Lupus Affects Your Skin and Body – Plus, How to Manage It  
How Lupus Affects Your Skin and Body – Plus, How to Manage It  
The 411 On Bloating Causes + How To Fix It Fast
The 411 On Bloating Causes + How To Fix It Fast
Booty Skincare Is A Thing, And This Is Why!
Booty Skincare Is A Thing, And This Is Why!
Do Nails Need To Breathe? (And What's Actually Damaging Your Nails!)
Do Nails Need To Breathe? (And What's Actually Damaging Your Nails!)
#PeriodPower! We’re Sharing All Your Period Stories…
#PeriodPower! We’re Sharing All Your Period Stories…
How To Get To Know Your Boobs Better (And Why It's SO Important)
How To Get To Know Your Boobs Better (& Why It's Important)
These Skin And Wellness Supplements Really Work!
These Skin And Wellness Supplements Really Work!
How To FINALLY Get Rid Of Booty Spots
How To FINALLY Get Rid Of Booty Spots
How To Avoid Shaving Rashes – Face, Bikini, And Body!
How To Avoid Shaving Rashes – Face, Bikini, And Body!
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