New & Amazing Clean Beauty Brands You Need On Your Radar


In honor of Clean Beauty Day, we wanted to shout out seven amazing clean beauty brands that are working overtime to deliver mindfully created beauty products to our shelves. These brands need to be on your radar not just because they’re doing great things, but because their products are lit. From a chic, minimalist line of cosmetics to waterless shampoo, there are all kinds of goodies on this list.



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Founded by the same amazing people who brought you Versed skincare, MERIT is a new clean, vegan, cruelty-free cosmetic brand that’s already risen through the ranks. In fact, you can already shop it at Sephora. What sets MERIT apart is its chic lineup of seven beauty essentials that’ll take you from bare face to dime piece – all while placing emphasis on eco-responsibility. The brand really proves you can have clean formulations and luxury beauty products, too.

Our Product Pick: MERIT Flush Balm Cream Blush, $28



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Pronounced “sus-toh,” susteau is a pioneer in waterless haircare formulations. The brand has exactly four products: their Moondust Hair Wash, Moondust Hair Conditioner, and then an unscented version of each. All are liquid-free, powder-to-lather formulations that transform into a frothy, creamy consistency once you’re in the shower. Susteau aims to not only reduce their own water consumption but to spark a conversation about the way in which we approach our beauty consumption altogether. In addition, the products are vegan, cruelty-free, and made with natural ingredients, including plant-based rice protein, aloe vera, shea butter, and squalane.

Our Product Pick: Susteau Moondust Hair Wash, $29

Range Beauty


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“Clean beauty for the forgotten shades” is the motto of Range Beauty, a line of vegan and cruelty-free cosmetics founded by Alicia Scott. As a woman working in the New York fashion industry, she identified a glaring issue: not enough shades – especially for those seeking gentle, clean formulations suitable for sensitive skin. Range Beauty solves that issue via an expansive selection of foundation, powders, and primers. The brand also sells dual eye/highlights and a body glow serum.


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Our Product Pick: Range Foundation, $21

Happy Dance


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The CBD skincare market is a saturated one, and sometimes it can be hard to know what’s worth your bread. You can finally stop your search! Happy Dance is a curation of high-end CBD-infused skincare goodies brought to you by Kirsten Bell and Lord Jones, purveyors of luxury CBD. The three-piece lineup consists of a dreamy body butter, luxurious coconut melt, and break-away bath bombs. The formulations for each are clean, vegan, cruelty-free, and very simple.

Our Product Pick: Happy Dance CBD Body Butter, $30



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Ever read a beauty product ingredient list and feel like you’re trying to decipher a foreign language? That won’t happen with Noyah, a new USDA-certified organic lip care brand that specializes in clean lipstick, lip gloss, and lip balm formulations using food-grade ingredients. The idea is that we ingest lip products regularly since they are, you know, applied directly to our mouths. The cleaner these lip product formulations, the better. The brand also uses eco-packaging (70% PCR, bamboo, paper, sugarcane).

Our Product Pick: Noyah Natural Lip Gloss, $16

The London Grant Co.

London Grant deeply believes that “less is more,” as evidenced by their minimalist collection of small-batch body care products made with simple ingredients. You get the real “handmade” experience when shopping their lineup, which consists of body souffles, body polishes, body custards, and body oils. All the ingredients are pure, plant-based, and organic so you can feel confident slathering away.

Our Product Pick: Chai Spiced Latte Body Polish, $29

Rhyme & Reason

Launched just in 2021, Rhyme & Reason is a line of sustainable haircare products that sources high-quality, natural ingredients that are vegan, clean, and dermatologist-approved. (Yep, the products you use on your hair affect your scalp and the rest of your skin when rinsed.) The brand also uses 100% recycled and recyclable, “no new plastic” packaging. In addition to helping reduce carbon footprints, we love that their lineup has been thoughtfully developed to include all hair types.

Our Product Pick: Rhyme & Reason Quench & Curl Shampoo and Conditioner, $9 each

Which of the above products are you adding to your digital shopping cart first?

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. We never take payment to review products, however, some brands allow affiliate links, so we may earn a commission if you purchase a product by clicking on one of our links.