3 Drugstore Dupes That Prove Why E.l.f. Is The G.O.A.T



If you’re a regular on TikTok, you’ll know e.l.f delivers the goods from the beauty GAWDS. Seriously, they know what the people want, and most importantly, they give it to us at a price we cannot resist. Whenever we’re on their site, our cart gets loaded up, and when we check out, our heart skips a beat for all the RIGHT reasons. Bargains after bargains. If you’re looking for some hard receipts, because you know, who isn’t? These three elf dupes are all you need to be an e.l.f convert.

1.  e.l.f. Halo Glow Liquid Filter, $14
DUPE: Charlotte Tilbury Hollywood Flawless Filter, $46

1-e.l.f-Halo-Glow-Liquid+Charlotte-Tilbury-Hollywood-FlawlessSource: e.l.f, Charlotte Tilbury

The internet went WILD over e.l.f’s most recent complexion glow booster, with people touting it as an exact dupe of the Charlotte Tilbury Hollywood Flawless Filter, AKA, the e.l.f. Halo Glow Liquid Filter. Famed for its glow-getting finish, the e.l.f formula blends the same, looks the same, and wears just as beautifully as the OG product, but for $32 less. The liquid makeup-skincare hybrid makes your skin look so luminous while blurring imperfections and adding a surge of moisture. Formulated with squalane and hyaluronic acid, it plumps and softens the skin. Wear it alone, under or over makeup, and expect the “OMG, your skin’s so radiant” compliments to flood in.

2. e.l.f. Monochromatic Multi Stick, $5
Dupe: ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint, $34

2-e.l.f.Monochromatic-Multi-Stick+ILIA-Multi-Stick-Cream-BlushSource: e.l.f, ILIA

Blush is our new bae. Even if we’re running to grab our oat milk latte, you can bet we’ve swiped our cheeks with our fave blush stick, which means we’re always on the lookout for affordable formulas. Introducing the e.l.f. Monochromatic Multi Stick, which is pretty much a dupe of all your fave luxe blush sticks, from ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint to our Huda Beauty Cheeky Tint Vegan Blush stick. The versatile stick can be applied to your eyes, lips and cheeks, and will deliver the most gorgeous sheer wash of color that glides on and blends oh so effortlessly. It’s also non-greasy and super lightweight. Thanks to the low price point, we have at least three stashed in our gym bag, car, and desk. #LOVE

3. e.l.f. Cosmetics Brow Lift, $6
Dupe: Anastasia Beverly Hills Brow Freeze, $23

3-e.l.f.Cosmetics-Brow-Lift+Anastasia-Beverly-Hills-Brow-FreezeSource: e.l.f. Anastasia Beverly Hills

Makeup lovers and fluffy brow QUEENS unite for their love of the cult fave Anastasia Beverly Hills Brow Freeze. It allows you to achieve laminated brows in seconds without the appointment, which explains why it’s constantly sold out.

Well, let’s just say e.l.f. also understood the assignment and released their own version of the brow laying formula. Meet the e.l.f. Cosmetics Brow Lift, an extreme, long-lasting gel that tames, sculpts, and sets even the most unruly brow hairs. Just like the Brow Freeze, it has a clear natural finish that looks ahhhmazing on everyone. Plus, the formula is infused with glycerin and aloe to nourish your brow hairs.

For more amazing drugstore products, check out the drugstore serums we couldn’t live without.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.