How To Find Your Perfect Overachiever Concealer Shade Match­­

huda beauty

overachiever concealer

Creating our Overachiever Concealer has been a MAJOR project for us – getting the right coverage, a natural finish, and using the BEST ingredients was soooo important! So not only is it full of good-for-your-skin ingredients, the coverage really is insane – it’s packed with 31% pure pigment – and it has amazing buildability, so whether you just need a little touch-up or full-coverage, you can work it however you like.

Check out these before and after pics, which have NOT been retouched under the eyes at all (on either side)!

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Find your perfect shade: 

If you want to use the Overachiever purely to hide dark circles, then a brightening shade will remove all traces of any late nights. If you want to put that 31% pigment to work, choose a conceal shade, which will match your skin tone and work perfectly for any other areas you want to conceal.


Take a quick look at our Overachiever Concealer shade matching guide. We’ve given two shade options for each concealer, whether you want a concealer or a brightener.

Brighten: A brightening shade will cancel out darkness and brighten your under-eye area. A brightening shade is also perfect for defining your contour or just making it look like you had 10 hours sleep – it’s typically two or three shades paler than your skin tone.

Conceal: A concealing shade will match or be very similar to your skin tone, which will give a more subtle look.

For each of the above options, there are two shades so you can find the right match to suit your undertone. Each letter explains the undertone: G stands for golden (warm undertones), the N for neutral (warm and cool undertones), and B for beige (blue, cool undertones). For more tips on how to find your undertone, check out this post.

overachiever concealer Our tips for application:

  • Carefully release the formula by gently squeezing the tube, and apply it directly to the under-eye area. The cooling Zamac tip helps to de-puff and conceal for a refreshed look.
  • Blend using a brush or a damp beauty sponge. By gently stippling you’ll achieve a more full-coverage look.
  • To keep your concealer looking flawless all day long, set with a loose powder for a lasting, luminous-matte finish.

Online shopping tip: If you’re still debating between a few shades, match with the one you think is closest to your skin tone, and then choose a shade fairer. If you choose a concealer a shade deeper than your skin tone, it won’t work, but if it’s the same or one or two shades lighter, that’s perfect for concealing.

The Overachiever formula:

huda beauty overachiever concealer

Just like you guys, our Overachiever concealer goes the extra mile: We fortified it with long-wearing polymers, which fuse to the skin to give you water-resistant, transfer-free coverage all day. We also used ingredients to help make your skin feel as good as it looks: Green tea to help reduce discoloration and stress, Persian Silk Tree extract, known for its potent anti-inflammatory and pollution fighting antioxidant properties, soothing and moisturizing Jericho Rose extract, and caffeine to rejuvenate the skin.

The #HudaBeautyOverachiever Concealer ($30 /£23 / €29 / 125AED / $44AU / 2,275 INR), and the Conceal & Blend Dual-Ended Concealing Complexion Brush ($25 / £22 / €24 / 110AED / $39AU / 1,800 INR) launch on October 8th (sold separately) at, Sephora, Harrods, Selfridges, Brown Thomas, Arnotts, and

Are you a Brownie, a Sugar Biscuit or Cotton Candy? Let us know your delicious shade in the comments below.