Why This TikTok Makeup Tutorial Has Over 17 Million Views


via Giphy

Attention, beauty babes; class is in session. Today, we’re discussing the viral “flawless makeup base” routine that everyone’s talking about, and we mean EVERYONE – even Bella Hadid commented on the original TikTok. Talk about reach!

In short, this complexion technique offers an airbrushed finish with zero filters or photo-editing. But it’s kindaaa complicated. DW, we’ve broken it down so you can easily follow the game-changing routine.

The Viral TikTok Hack

@brynnemarieeee Reply to @laurageddesshow  i’m extra but it works in my favor #greenscreen #fyp #makeup ♬ original sound – brynne

The hype: TikToker brynne does not gatekeep. She recently dropped the deets on how she preps, conceals, and contours, after Bella Hadid commented on her TikTok look requesting the full routine. The original video garnered 1.4 million likes, but then when she posted an updated version, a jaw-dropping 17.2 MILLION people tuned in  – including us! The best part is, she uses a ton of drugstore products to achieve the stunning, full-coverage look. #YAY!

How to get the look: Okay, there are a LOT of steps, so we had to break it down a lil’ bit:

Step 1: First, she moisturizes with Lubriderm Advanced Therapy Fragrance-Free Lotion, $9, and pats a rosehip oil all over her face. We love The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil, $10, because it’s affordable and organic.

Step 2: She applies e.l.f. Cosmetics Poreless Putty Primer, $10, to prep her base. She then uses a flat brush to apply the Huda Beauty N.Y.M.P.H. GLAZE Skin Glowing Perfector, $35, in Aphrodite, over her entire face.

Step 2: Next, she color corrects her under eyes with L.A. Girl HD Pro Corrector Concealer, $5, and blends the product with her fingers. She then mixes Dermablend Flawless Creator Liquid Foundation Drops, $40, and NYX Professional Makeup Total Control Pro Drop Skin-True Buildable Vegan Foundation, $14, for her foundation, which she applies with a makeup sponge.

Step 4: She uses e.l.f. Cosmetics Hydrating Camo Concealer, $7, in shade Light Sand, to brighten the high points of her face, and the Maybelline Fit Me Concealer, $8, in shade Walnut, to define and contour. She applies the NYX Professional Makeup Sweet Cheeks Soft Cheek Tint Blush, $10, for a rosy glow, and then blends her contour and concealer to get a blended finish.

Step 6: She uses a fluffy brush to gently set her face with the Beauty Bakerie Face Flour Baking Powder, $24, and goes over her complexion with the Patrick Ta Major Sculpt Creme Contour & Powder Bronzer Duo, $38. She adds the NARS Blush, $32, in shade Torrid, for an oomph effect before finishing up the look.

Step 8: She spritzes a generous amount of the Manna Kadar Beauty Sea Minerals Face Mists – Hydration Happy, $12, and lets it dry before dipping her beauty blender into her powder, dusting off the excess, and going over any textured areas for a matte finish. She seals in the look by highlighting her cheekbones with the Wander Beauty Eye and Cheek Palette, Getaway, $38, but you can use the MILK Makeup Cream Highlighter, $21, too.

What we liked:

@_ayshabegum_ @brynnemarieeee base makeup was so flawless and smooth I had to try but with all drugstore makeup #makeuptutorial #flawlessmakeup #elfcosmetics #nyxcosmetics ♬ Lofi nostalgic old music box(833007) – NARU

No one can deny the power of a drugstore beat after watching this. The finish is mesmerizing. Plus, we love that this makeup technique works even when other TikTokers have tried the hack with different products.

@coconutcathy stunning @brynne #makeup ♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

What we didn’t like: Honestly, our only hangup with this routine is it requires a lot of time, so if you’re in a rush, don’t even think about getting into this! Similarly, it’s pretty matte and full coverage, so if you’re more of a no-makeup makeup lover, this might not be your vibe.

@nel.aesthetics Reply to @disdonthappentolizards  @brynnemarieeee YOU DID THIS! Viral Base Routine #nelaesthetics #makeup #makeuptutorial #makeuptiktok #fyp ♬ original sound – Chanel

Our Final Verdict

File this under: love but requires time and effort. This complexion routine is undoubtedly worth the hype, but it’s not very time-efficient as far as hacks go. We’d rate it an overall 8.5/10 just because it needs willpower, products, and effort to perfect.

If you’re looking for an easier (read: quicker) way to boost your glam, TikTok dropped the DL on the EASIEST way to contour. It’s a cheeky secret that’s been hidden for too long.

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