Hot Girl Summer Is Coming! The Hottest Beauty Trends You NEED To Try


summer beauty trends

PSA: Hot girl summer is right around the corner, so it’s time to curate your ultimate mood board of looks so you feel like a bad b*tch all season long.

We don’t know what it is about summer; maybe it’s the long nights, the balmy temperatures turning things up, or the constant desire to run wild, but summer hits different. And let us tell you, summer 2K22 is going to HIT DIFFERENT. The world has gone through a major and traumatic shift, and it’s safe to say, we’re ready to let loose. If you need proof of that, just turn to the beauty trends on this list; they’re all feel-good, playful beauty trends that will instantly boost your mood. They’re bold, they’re fun, and they’re versatile, so scroll through and get ready to screenshot.

1. Frosted Eyeshadow


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We may have mentioned this before (reads: like 100 times): the 90s to early 00s trends keep on coming back, and with every new trend update, we fall in love with the era a little bit more. Case in point: frosted eyeshadow. It was the ultimate Y2K princess vibe.

If you’re not familiar with the look, frosted eyeshadow uses cool-toned shades like lilac, silver, blue, mint, and pale pink with a frosty metallic finish. Bonus points if you pair the look with braided tendrils and butterfly clips, a la Hailey Bieber.

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One of the best things about this trend is it’s super easy to recreate at home, as chances are, you’ll have a cool-toned pink, icy blue, lilac, or even grey shadow in your makeup arsenal. To get the look, just apply a wash of pastel color over your entire lid with a large fluffy brush, then layer with shimmer. For extra icy vibes, prep your lid with a light-toned concealer before eyeshadow. You can either opt for a pastel, cool-toned shimmer or layer a white shimmer across the lid using your finger or a sponge applicator.

If you’re in need of a new eyeshadow palette, our Huda Beauty Color Block Obsession Palette, $27, in the shade Blue & Green has tons of icy blues, greens and cool-toned shimmers.

2. Braided Pigtails

Every summer, braided something comes back onto the scene, and we get it. She’s cute, she’s fun, and she’s easy to achieve. And this year, all your fave supermodels are making a case for braided pigtails. First, Bella Hadid who has long been a STAN of the hairstyle, next up Kendall at Coachella, and most recently, QUEEN Riri in the Fenty Skin campaign for her new clay mask.

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Seriously, what’s not to love about the style? It works well with all hair textures and it’s SO cute and playful. It’s reminiscent of Britney in the ICONIC video ‘Hit Me Baby One More Time,’ and we love it.

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If you feel like going the extra mile, take notes from Bella and opt for multiple braids in one pigtail.

4. Party Girl Beauty

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In case you’ve been on a social media detox, last weekend was Coachella, the legendary music festival, where all the biggest and up-and-coming influencers flock to listen to music in their best ‘fits. It’s a content feast, and so naturally, memes follow. One meme wrote: Hold up is it Coachella 2022, or Coyote Ugly 2000? The answer is: no. It’s the Party Girl Trend.

The party girl beauty trend doesn’t have a strict aesthetic, it’s more of a vibe. It’s serving 2000s party girl, IDGAF energy. In short: she does whatever makes her feel good. It’s the ultimate post-pandemic trend, and we’re SO here for it. Intrigued? Check out our party girl beauty trend handbook.

4. Pink Eyeshadow

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When the designer of the moment dedicates an entire collection to one hue, and then another MAJOR designer does the same the following season, you know it’s going to be a color trend. Period. Yes, we’re referring to the hot pink tone, sparked by Jacquemus and confirmed by Valentino.

As you’d expect, the fashion trend quickly entered the beauty chat. Throughout red carpet season and all over social media, we’ve seen an array of stunning pink looks, and we low-key love it. After all, if you’re a fan of Huda Beauty, you’ll know we love a warm pink eye moment, just take a look at our Rose Quartz Eyeshadow Palette, $67, which is also perfect for a nineties frosted lid BTW.

5. Mood-Boosting Bright Beauty

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Science confirms that wearing bright, bold makeup makes us feel happier and we could all use a little more positivity in our lives. Honestly, it makes total sense that people are drawn to vivid hues that they may have shied away from pre-pandemic. Now, we’re ready to go out and do whatever sparks joy, whether that’s a bold blue graphic eye, a neon lid, or an orange eye moment.

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Checkout our new Color Block Obsessions Palettes, $27, for a color hit that will boost your mood and vibe. Whether you apply a dusting of the buttery tangerine matte or werk a pastel blue graphic liner, get ready for endless compliments.

Which is your fave trend? Let us know in the comments below.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.