We Invested In Our Employee! Meet Our First Huda Beauty Angels Brand: KETISH!
Hey my loves, I can’t believe I can FINALLY tell you about this amazing project I have been so excited to share with you all. So, you guys may have heard me talk about Huda Beauty Angels before; it’s our business initiative where we invest in female-founded businesses with a purpose. It’s a project that’s so close to my heart and something I have always dreamed of doing ever since I started Huda Beauty. I am soooo excited to finally introduce our first ever Huda Beauty Angels brand: KETISH, aka the female-wellness brand that is about to change everything.
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This first brand investment came about so naturally, and I knew immediately as soon as our OG Huda Beauty employee, Emaan Abbass, told us about her brand idea that it was the right fit. Not only do our own personal stories have so much in common, but as soon as she explained the concept and brand idea, I knew we had to help her share it with as many women as we could.
The brand has such an important message and such a deep sense of purpose that I truly believe it will positively impact so many women around the world. As well as the incredible community KETISH aims to build, the products are truly game-changing, chic, and SO sexy. I just know you guys will fall in love with them all.
Why I Started Huda Beauty Angels
Anyone who knows the story of Huda Beauty will know that it wasn’t a smooth or easy start. When I first wanted to launch my brand, I was turned away by so many investors. I needed $10k, but no one would take me seriously, and no one wanted to take a chance on me. Thankfully, my amazing sister, Alya, lent me the $6k I needed to get started, and without that, I wouldn’t have been able to make Huda Beauty happen.
I knew as soon as I was able to, I wanted to be that big sister that enabled other female entrepreneurs – like me – to fulfill their dreams and disrupt the beauty industry.
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Our goal is simple: invest and support passionate female entrepreneurs and mentor them through the early stages of brand development, which are often the hardest and most grueling. I really believe that strong women support strong women, and I cannot wait to give back and uplift other women with big dreams.
The first founder and brand that I’m incredibly proud to introduce you to is Emaan and her brand, KETISH…
Emaan’s Incredible Story
Emaan is literally the definition of a beauty boss. I have soo much love and respect for her, and I know when you hear her story and what inspired her to start KETISH, you will too. She’s created such a unique lineup of female-wellness products (that will actually make you excited to use them) that I know you’ll be just as obsessed as I am.
As soon as I met Emaan, there was an immediate connection. We both shared a mutual love for everything beauty, grew up first-generation in the US with a Middle Eastern heritage, and we shared this passion for incredible female-focused brands. After years of working side-by-side creating game-changing Huda Beauty products, when Emaan came to me with her idea for KETISH, it just felt so right.
Just like me, she grew up in an Arab household in the USA. Her parents immigrated to California from Egypt, and just like most Arab parents, they were pretty strict when it came to boys, sex, and school. In our Muslim households, we didn’t talk about sex or feminine health, which means topics like period health or sexual care were things you had to learn about for yourself.
After struggling with cervical cancer at the age of 19 and undergoing multiple surgeries, Emaan developed PCOS – a condition I’ve also struggled with for many years. This journey made Emaan realize how integral looking after your intimate health is and why feminine wellness is truly an extension of your self-care routine. In her search to boost her feminine wellness routine, Emaan struggled to find products she wanted to use or felt empowered by. That’s when she decided she needed to do something about it!
Emaan’s long and tumultuous health journey also made her realize the weight of the shame women carry when it comes to their sex lives and feminine wellness. Through KETISH and by sharing her story, Emaan wants to shed this stigma and empower women all over the world to embrace their bodies and their sexuality.
Introducing… KETISH
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Emaan wants to provide feminine and sexual wellness products that slot effortlessly into your self-care routine, which leave you feeling strong, sexy, and worthy. She wants to help women recognize how powerful they truly are, and most importantly, end the unwanted shame and stigma surrounding women and their bodies. It’s 2021, and this change is well overdue!
Honestly, I truly believe KETISH isn’t just a product line; it’s a movement. A community by women, for women. The more I talked to Emaan, the more I was convinced that she could change the industry. She embodies everything KETISH stands for; it’s personal, purposeful, and powerful.
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Honestly, everything about the brand is so well-executed, from the products to the brand name. KETISH is derived from the word “Qetesh,” an ancient goddess of sexuality and pleasure from Egyptian mythology – a woman who unapologetically embraced and indulged in her sexuality. How sexy is that?!
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The KETISH product lineup is insanely DOPE. Emaan is adding some much-needed luxury into the feminine and sexual wellness space – seriously, it’s SO chic and sexy, I’m obsessed. Trust me, these products aren’t something you’ll want to hide away in your top draw – this is vanity display kinda shi*t!!! The range is jam-packed with feel-good, multi-beneficial products for the ultimate sexy self-care routine that will make you feel empowered to pamper yourself.
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I can’t wait for Emaan to share the first product from her ahhhmazing lineup, but for now, my lips are sealed. What I can tell you is, her products are incredible, and you’ll fall in love with them all. She’s seriously shaking up the sexual wellness space, not just with her products but with the brand mission and community she is building. Make sure you go and follow KETISH on Instagram to be a part of something that will empower you.
I hope you enjoyed learning about Huda Beauty Angels and the first INCREDIBLE brand: KETISH. Stay tuned for more deets and the first product reveal.
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