Is This $2 TikTok Trending Lip Liner A KKW Dupe?



Never thought we’d find a lip liner for $2… But here we are. Say hello to TikTok’s latest obsession: Italia Deluxe’s UltraFine Lip Liner, $2, AKA the lip liner creamier than butter but cheaper than your daily latte. Here’s why four million TikTokers (and us) cannot stop talking about it. 

The TikTok-Trending Lip Liner: Italia Deluxe UltraFine Lip Liner, $2


Source: Italia Deluxe

What it is: An easy-to-use pencil lip liner that glides effortlessly with minimal effort and zero tugging. Oh, and it’s available in 31 saturated shades.

The hype: Although humbly priced at $2, these pencils rival some of the best-selling formulas in the lip liner bizz (but more on that later). In fact, @loveashleyzenith says she’d still buy them even if they were x5 more expensive – if that doesn’t explain the hype, we don’t know what will.

@vibrasdemayo literally my fav brand shade chocolate purr#italialipliner ♬ Recuerda – Marca MP

Wanna buy 12 at once? Take notes from @vibrasdemayo and shop their 12-pack on Amazon for just $9. #Beautybargains!

@makeupbylexh gotta put the #liplinerreferencesheet to good use!! @makeupbylexh #kkwbeauty #lipliner #italialipliner #kkwbeautylipliner #kkw #makeupdupe #kkwdupesearch ♬ up at night (feat. justin bieber) – Kehlani

This is for anyone gutted that KKW Beauty’s lip liners were taken off the shelves – you’re in luck! Shade Light Brown of the Italia Deluxe lip liners is considered a near-perfect formula dupe of the discontinued Shade 2.5, a gorgeous golden brown. Plus, it’s MUCH cheaper. Fair warning, there’s obviously a difference in the packaging (one’s a twist-up), but for that price point? We’ll take it.

You’ll be hard-pressed to find a shade that doesn’t grab your attention. From coffee browns to burgundies, bold reds to berry mauves, there’s something for everyone. For a gorgeous nude shade, try Terra Cotta on fair complexions and Chocolate and Cabaret for a divine look on rich to deep skin tones.

@xo.xo.darlin #stitch with @krissleos these Italia Deluxe Lip Liners are sooo worth going viral #italiadeluxeultrafinelipliner #italiadeluxelipliner #kkwliplinerdupe #maclipliners #affordablelipliners #liplinerreview #biggerlipshack ♬ original sound – |Content Creator|

What we liked: Discovering drugstore formulas is always exciting, but a $2 formula that performs better than its spenny counterparts? That’s rare. It’s impossible to ignore how it delivers a shot of color with a single swipe – shook. Makeup newbies will adore its buttery texture, especially since it blends out in seconds, making it so much easier to line, sculpt, and define pouts.

FYI: Size matters with lip liners, and thankfully, these are longer than most, translating to increased product and value for the $2 bucks you spent. *Cue the squeals*

@krissleos Replying to @_naomie these lipliners do smear so not full bulletproof @italiadeluxemakeup #italialipliner #affordablemakeup #affordablelipliner #makeuptips #liplinertutorial ♬ original sound – Kriss&Makeup

What we didn’t like: Cream lip liners – like this one – can be more likely to smudge, so don’t forget to re-examine your lip lewk every few hours. On the downside, regular top-offs also mean that pencils’ sharp tips are bound to become blunt after a few weeks. If only they included a built-in sharpener… But we’re just nit-picking here. 

The bottom line: STOCK UP! This pigmented lip collection is (undoubtedly) the drugstore steal of the century, with $2 lip liners in 31 colors. While we’re obsessed with the price tag and the shade range, we have to admit that our fave feature is that it blends like butttahhh – #love.

BTW, here are six ways to line, elevate, and plump your pout with lip liners.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.