Celebrate Lunar New Year With Our Limited Edition Collection

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Huda Beauty Lunar New Year collection

Hey my loves! I’m soooo incredibly excited to reveal our new limited edition Lunar New Year tiger takeover. It’s our first-ever collection honoring Lunar New Year, also known as Chinese New Year, which is celebrated all over Asia to welcome in the new moon of the Lunar calendar. I am so obsessed with this collection; it’s gorgeous, fierce, and makes me feel so strong and confident, just like the zodiac it was inspired by.

On February 1st 2022, we officially enter the first new moon of the lunar calendar and the Year of the Tiger, which is the third sign in the zodiac calendar. To honor the holiday, we’re dropping a limited-edition Tiger Wild Obsessions Palette and an exclusive Liquid Matte Liquid Lipstick in the most stunning tangy red hue. Whether you’re opting for soft glam or a full beat, I know you will feel so bold while ringing in the Year of the Tiger. Here’s everything you need to know about our Lunar New Year collection.

Introducing Our NEW Tiger Wild Obsessions Eyeshadow Palette

Huda Beauty Tiger Palette

We’ve channeled major tiger energy into our WILD Obsessions Tiger Palettes with this stunning limited-edition packaging in red and gold hues to promote good luck and prosperity. The tiger is known as a symbol of bravery and strength so we wanted to help you finesse some fierceness with a ferocious lineup of electrifying mattes and animalistic textures.

The palette features nine shades that are daring and alluring but also incredibly versatile. From regal gold shimmers, energetic yellows, and buttery browns, the shade ensemble will help you create a wide array of looks to ensure you welcome the new year feeling as confident as ever.

In true Huda Beauty style, each palette includes four innovative textures, including suede-soft mattes, vivid metallics, a multi-reflective hue, and a 3D-embossed python print shimmer. When combined, they melt together seamlessly onto the lid, while the stunning shimmers add an ultra-glam feel to any look. Trust us, this palette will leave you wanting to celebrate for 16 days straight and help you feel as confident, bold, and ferocious as the tiger that inspired it.

Huda’s Go-To Tiger Makeup Look


Step 1: Start off by building your base with one of the buttery matte shadows.

Step 2: Pick up a metallic shade using a dense flat brush and press it onto the lid for a soft metallic finish. For a fuller coverage foil effect, add a layer of a metallic by applying with your fingers or a sponge applicator.

Step 3: Sweep the 3D shadow over the lids with a flat brush for an all-over multi-chromatic look, or with your finger for a more intense shine. Want to go full-on ferocious? Use a damp brush for an extreme foiled effect.

Huda’s Need-To-Know Hacks

For the deeper shades: When it comes to applying the deeper shades, ‘blend is your friend’. Using a brush to blend is super important to get a smooth finish in the crease and across the lid.

For a fierce wash of color: Not all deep shades have to be bold and graphic. Blend out the deep matte shades with a fluffy brush to give definition and shape to the eyes without dominating the entire makeup look.

For a daytime look: For a softer look, build a light base using the buttery matte shades before adding the metallic shadows on top using a flat brush, a sponge applicator, or your finger, depending on the intensity you’re looking for.

For a full glam moment: For a bright eye look, use the metallic shades to rim the lower lash line or add to your inner corners. Just like that, you’re ready to go on the prowl.

Introducing Our Fierce Liquid Matte Lipstick in shade Lucky 

lucky liquid matte

Searching for the ultimate eye-popping red lipstick? Consider yourself in luck! Our limited-edition Lucky shade in a tangy red hue delivers striking color that looks stunning on all skin tones. With just one swipe, the velvety, matte formula will transform your lips with a rich pop of color that dries down with zero stickiness and feels super lightweight. The ultra-thin formula is infused with olive oil, and vitamin A and E to keep your lips supple throughout the day for long-lasting 8-hour wear. The doe-foot applicator also allows for easy application in seconds – perfect when you’re dashing from one celebration to the next. Of course, it’s flake-free, streak-proof, smudge-proof, and transfer-proof, so once you apply it to your lips, it stays crisp until YOU want to take it off. Don’t worry, we got you!

While the formula and shade take center stage, we can’t forget to mention the limited edition packaging. Each Liquid Matte is encased in the most beautifully ornate and ferocious tiger design with gold and red detailing. It’s the perfect gift for your beauty-loving bestie celebrating the Year of the Tiger.


To honor the sacred custom of giving a hóngbāo, every purchase will also be accompanied by a beautiful, bright red envelope to signify luck and prosperity.

Huda’s How To & Hacks

Step 1: For maximum impact, define your lips using the Lip Contour 2.0 in shade Universal Red. Line your top and bottom lip, fading towards the center. For a fuller-looking pout, use Lip Contour 2.0 to slightly overline and draw straight across the Cupid’s bow and center of the bottom lip, then connect to the corners following the natural lip shape.

Step 2: Next, apply a thin layer of Liquid Matte Lipstick in shade Lucky.

Step 3: Allow approximately 30 seconds for color to set and intensify to a matte finish.

The Lunar New Year Collection (The Tiger Wild Obsessions Palette, $29, £27, €30, 134 AED, and Liquid Matte in shade Lucky, $20, £18, €21, 105 AED) will be available online and in stores on the 5th of January.

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