Is The Party Girl Beauty Trend What We've All Been Craving?


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Y2K (that’s the early 2000s, btw) has reigned over the fashion and beauty industry for the past year, and it’s showing no sign of slowing down. In fact, a new Y2K-inspired trend is emerging, and TBH, I think it’s what many of you (us included) have been craving. The trend in question is being crowned the “Party Girl Beauty Trend” and it’s the total opposite of the ‘clean’ beauty look that blew up on TikTok. It embraces a baddie IDGAF attitude to beauty where living life is our number one priority – it’s exactly what we’re craving in the post-pandemic era. It radiates a Y2K party girl energy, think Britney meets Naomi Campbell. Intrigued? Here’s everything you need to know, from the origin story to how it translates into your beauty routine.

The Origin of Party Girl Beauty

@thedigifairy The indie sleazification of skincare #4am#badhabits#cerave#emmachamberlain#2022trends@badhabitbeauty #indiesleaze#beautytrends#thatgirl ♬ Pretty – Coco & Clair Clair

The world became undeniably obsessed with wellness and skincare during the pandemic. Of course, the two are closely linked; your skin is your body’s largest organ, which means what you eat and how you feel undoubtedly impacts your glow game.

@virgohabits focus on you. #motivation #thatgirl #productivity #healthyliving #routine ♬ Need To Know (pitched down dance) – xxtristanxo

However, TikTok took the world’s newfound love for wellness and skincare and curated some wellness-based trends that have kinda toxic undertones. For example, the “that girl” trend, AKA a wellness goddess that sips on green juice all day long, looks after her skin 24/7, exercises five times a week, and focuses on mental growth. While all of these wellness rituals are hugely beneficial, the trend also creates this extremely high standard that’s unattainable for most people because a) it’s A LOT and b) it’s hella expensive. As a result, if anyone can’t achieve this (most people) it can leave them feeling excluded, unaccepted or less than. No thank you.

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Party girl beauty says no thanks to pressurized wellness. It’s the ultimate post-wellness, post-pandemic vibe that celebrates living life in the most Aries-meets-Leo kinda way. For those not familiar with star signs, it’s chaotic, accepting, and rebellious. Instead of focusing on being perfect, it works alongside your “bad habits,” because let’s be honest, sometimes having a glass of your fave whatever and a slice of pizza is a form of self-care.

Now we’re not here suggesting to go ahead and indulge in all your cravings, but more to live a balanced life that allows you to live and enjoy both aspects.

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In fact, many new skincare brands are marketed with this vibe in mind, like 4AM Skin, which aims to help your skin avoid the consequences of a less than healthy lifestyle while you stay out til 4 AM dancing with your besties.

Similarly, there’s Emma Chamberlain’s skincare brand Bad Habits, whose name and the tagline say it all, “you don’t have to be good all the time to have good skin all the time.” There’s even a clean makeup brand that sells makeup you can sleep in, Youthforia.

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As for the aesthetic, the party girl trend is more of a lifestyle and focuses on breaking the mold and being rebellious, so it can literally be whatever TF you want. With that said, if you need some inspo, we’ve got you covered…

Party Girl Makeup

The party girl trend leans on the 2000s party girls for makeup and hair inspo. Think Naomi Campbell and Kate Moss, and the 00s pop culture icon: Paris Hilton. It’s grungy yet glossy, a little messy, and definitely lived in, but of course, with a sprinkle of glitter and a butterfly mani to match.

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Another party girl muse? None other than the “uncut jaaaaams” queen herself, Julia Fox. She embodies the party girl attitude: she does whatever she wants and we admire her for that (even if it is low rise jeans). Real talk: she isn’t afraid to express herself with makeup and beauty and that’s cool AF. So, be inspired and go wild with the glitter and even heavier on the eyeliner.

Party Girl Hair

Party girl hair is lived in, it’s effortless – seriously, the less effort you put in the better. Whether you have short, choppy tresses, waist-length braids, or bouncy curls, let them do their thing and run free. Alternatively, you could use the opportunity to embrace the hottest haircut trend of the year: the wolf cut, which radiates party girl energy.

Party Girl Skincare

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Rewind five years and the beauty world was obsessed with promoting glass skin and its beloved 14-step skincare routine. However, the current focus has very much shifted to skinimalism; it’s stripped back, minimal, and it’s basically just about achieving your happiest skin possible. The party girl beauty trend works hand in hand with skinimalism, it’s not about dictating a lengthy routine to get ‘perfect skin,’ as we all know there’s no such thing as perfect skin, just skin.

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Our go-to party girl beauty brands include Bad Habit, which is an affordable skincare line with no-fuss, effective formulas, as well as 4AM Skin. We admit we’re yet to try the formulas but we’re obsessed with the brand, marketing, and packaging. You can bet we just added their best-sellers to our ever-growing cart, so stay tuned for a full review.

Are you vibing the bad girl beauty trend? Let us know in the comments below.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.