The Cutest New Palettes: Obsessed With These Pastel Shades!

huda beauty

Huda Beauty Pastel Obsessions

If you’ve been following me on Instagram, you’ll have noticed I was majorly crushing on mint all last year, and ever since I’ve literally been obsessed with pastel shades. So, while pastels have been flooding the runways, we wanted to launch our own pastel moment for spring with three divine new Pastel Obsessions Palettes in Lilac, Rose, and Mint. I cannot wait for you guys to try these – pastels are the new neutrals!

The Formulas

Huda Beauty Pastel Obsessions

We’ve created a new metallic jelly formula and stunning tie-dye swirl shimmer that gives a gorgeous high-shine finish. The shimmers are sheer with insane sparkle that layers beautifully over the matte shades to add shine and dimension.


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The Inspiration

Huda Beauty Pastel Obsessions

On a trip to Korea last year, I fell in love with the pretty pink cherry blossoms and the contrast of this natural beauty against the eclectic, bright city streets. I wanted these palettes to echo that feeling, and everything from the new reflective packaging and contrasting shimmers that perfectly complement the soft pastel shades embodies that.

The Pastel Obsessions Palettes:

Each palette includes buttery mattes, metallic jellies, and a unique new next-generation, shimmer swirl formula.

The Mint Palette

Huda Beauty Mint Obsessions Palette

These mint pastel shades are my fave! This palette is perfectly balanced with warm and cool tones in a selection of soft mint and apple green mattes, pistachio, teal, and icy aqua shimmers that contrast beautifully with a honey bronze shimmer and a rich tan matte.

The Rose Palette

Huda Beauty Rose Obsessions Palette

The cutest collection of dreamy, ballet pinks and blush peach mattes, delicate shimmers and sunshine yellows. The colors combine together perfectly and are perfect for every day.

The Lilac Palette

Huda Beauty Lilac Obsessions PaletteI’m in love with these sultry mauve mattes, lavender shimmers, and the pops of luxurious shimmering violet! Velvety apricot matte and a pop of soft coral shimmer complement each other perfectly to add dimension to the lids.

Huda Beauty Pastel Obsessions

How to Use the Pastel Obsessions Palettes:

1. Start by building up your base with the matte shadows. For a bolder look add a deeper shade to the crease.

2. Use your finger to pick up one of the metallic shades and lightly press onto the lid in small, circular motions for a high-pigmented pop of powerful shimmer.

3. Go for an ultra-glossy, high-shine blink by sweeping one of the metallic jelly shadows with pearlescent glow across the lid.

Check out this quick makeup look I did with the mint palette:


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While each shadow can be worn individually, each palette has been designed with complementing and dynamic shades, so experiment with the shades to create tons of gorgeous looks. We’re also launching a gorgeous Pastel Kit with three gorgeous pastel brushes, all three Pastel Obsessions Palettes, and a super cute mint green backpack on

The Huda Beauty Pastel Obsessions Palettes ($29 USD/ £24/ €27/ 110 AED/ $43 AU/ 2,490 INR/ 9.50 KWD) will launch on on 1st March, with retailers online on 13th March, and with retailers in-store on 27th March.

Be Inspired: I’m obsessed with these pastel makeup looks!


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Tag your Pastel Obsessions looks on Instagram with #hudabeautyobsessions.

Which palette is your fave palette? Let me know in the comments below!