Instant Filter Effect: Meet Blur Jam, Our New Skin-Blurring Primer



Hey my loves, today is the day I can finally tell you about our newest innovation, our skincare-meets-makeup primer by GloWish! Meet my holy grail pore-blurring secret, our new Blur Jam Silicone-Free Smoothing Primer that blurs, mattifies and majorly hydrates skin without exaggerating or clogging pores. I have never tried anything that gives such dramatic results without the use of heavy silicones! I’ve always had a thing about my pores, so I’ve been experimenting with different skincare and primers (for like over a decade), but I noticed that after time, the more silicon-based products I used, the worse they started to look. That’s why I wanted to create a product that helped to blur the skin while also boosting it with skin-loving ingredients that helped nourish the skin.

So, as with all our GloWish products, Blur Jam is makeup infused with natural goodness, which is why this yummy formula packs 90.6% naturally-derived ingredients. I actually love to use it on no-makeup days to smooth my skin and pack on an extra protective layer of hydration.


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The Formula


Literally, with the swipe of a fingertip, you’ll see texture and pores instantly fade out of focus! The lightweight, jam-like formula instantly cools on application giving skin a shine-free, soft-focus finish that is breathable and light. The fragrance-free formula is powered by natural skin-loving ingredients, like Damascus Rose Water, Prickly Pear and Cactus Extract, which boost hydration and maintain skin barrier protection for 12 hours.

Blur jam primer before and after

Those with oily skin will loveee its mattifying effects while combo and dry skin types will love the hydration. You can wear Blur Jam alone or under a full beat for a long-lasting, matte look. And in case you’re wondering, the strawberry-colored formula applies clear and works for all skin types.

How to Wear Blur Jam

No-makeup makeup: We absolutely love to use this as part of our no-makeup makeup look with a little concealer, a brushed-out brow, tinted lip balm, and a kiss of brown mascara.

Glowish Blur Jam

Under makeup: Blur jam creates the ultimate smooth and texture-free base for makeup. Just blend a little on your skin after skincare with your fingers, then apply your makeup as usual.

I can’t wait for you guys to play with this! The GloWish Blur Jam Silicone-Free Smoothing Primer, $33 USD (£29/ €33/ 150 AED), is ready to shop on and with our global retailers now.

P.S. We’re also bringing new shades to our GloWish complexion collection!

NEW GloWish Shades Are Here!

New GloWish shades

We’re giving you guys what you asked for, and we’re adding new shades to the GloWish complexion collection! Look out for two new shades of our MultiDew Skin Tint, Luminous Pressed Powder, and our Cheeky Vegan Blush Powder.

NEW Cheeky Vegan Blush Shades: Milky Rose & Sassy Saffron

New GloWish Blush Shades

Adding to four gorgeous shades of our velvety blush, this marbled formula gives all skin tones a beautifully natural, fresh-faced flush of color and a soft-focus glow.I am obsessed with the shade Sassy Saffron!

Cheeky Vegan Blush Powder Milky Rose

Get blushed: Swirl your brush in the creamy powder then sweep across the face, from the apples of your cheeks to your temples. Build to desired color intensity.

NEW GloWish Luminous Pressed Powder Shades: 00 Porcelain & 1.5 Fair Cool

Boosting our 13-strong collection, these new sheer shades instantly brighten and blur for a soft-focus, dewy skin finish! Perfect for the ultimate “no makeup” makeup look, the light-reflective pearl pigments effortlessly enhance your natural beauty.

Get tinted: Wear it alone for sheer coverage and an all-over glow (Huda’s fave way to apply), add a drop to your foundation for a dewy boost, or dab on cheekbones for a natural-looking highlight!

GloWish shades

NEW GloWish Multidew Skin Tint Shades: 00 Porcelain & 1.5 Fair Cool

Taking our 13 stretchable powder shades to 15, each shade effortlessly smooths and adds subtle coverage without the cake. The lightweight, breathable formula gives a luminous glow and is fragrance-free, transfer-proof, non-drying, and made with 80% naturally-derived ingredients.

Get glowy: Use it to set your makeup and bring back that glow, or on bare skin to softly blur and add light coverage. Use with a light fluffy brush.

Not sure what your GloWish shade is? Check out our ultimate Complexion Shade Matching Guide here.