These Viral TikTok Beauty Products MAJORLY Come Through
You know you can trust a beauty product when one of three things happens: it’s floated up to top-tier cult-fave status, it’s recommended by someone you trust, or it goes absolutely viral. We’re focusing on the latter in this fun little beauty product roundup. From an eye cream that literally makes undereye bags disappear in minutes to an eyebrow stamping kit that gives you bangin’ brows without the fuss, each of these items is totally worth adding to your shopping cart.
This first product garnered so much attention within the first week that it promptly sold out pretty much everywhere. In the TikTok video – which is now sitting at a whopping 5.2 million views, btw – a sweet, 54-year-old woman named Trini demonstrates how this eye cream removes her under eye bags in real time.
According to dermatologists, the product does, indeed, work. It does so temporarily (a few hours, roughly) via silicates silicate. One thing to note is that this product cannot be paired with cosmetics. Layering anything on top will most likely deactivate the sodium silicate.
@angelmcneil3 #stitch with @danaisabellaaaa it’s called the undone beauty water bronzer!! #summer #makeuphacks #bronzer ♬ Fluids – Michael Medrano
While it was a singular TikTok that catapulted PTR’s eye cream into the stratosphere, Undone Beauty’s Water Bronzer popularity has been more of a slow and consistent burn. The flame’s burned especially bright the last couple months across social media platforms and beauty sites, with influencers, editors, and MUAs singing its praise. What makes this product so special is that it’s water-based instead of oil-based, which allows it to apply, blend, absorb with a unique, watercolor-like finish.
@madluvvbrows Living the life with easy #brows on-the-go 🙌🏽 #browstamp #madluvvbrows #madluvv #makeuphacks #fypシ #beautytips ♬ Live Your Life (feat. Rihanna) – T.I.
About a million and a half eyebrow hacks exist, but this latest invention from MadLuvv might just put them all in their place! A TikTok and YouTube sensation, it delivers flawless brows in less than 10 seconds. All you have to do is lay the appropriate stencil over your brow, then dab the stamping tool on top before removing the stencil. That’s literally it!
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@rocio.roses #stitch with @jessica.c.eid #skyhighmascara #maybelline #lashes #mascara #viralproducts #tiktokmademedoit #newproductalert #makeuphacks #makeuptips ♬ original sound – Rocio Soria
Few things are as satisfying as a before and after, especially when it comes to mascara! Launched in late 2020, Maybelline’s Sky High mascara has consistently delivered “whaa?!” videos across all social media. Even if you have short, sparse, or downturned lashes, it somehow creates crazy length and volume in two to three coats.
@monetmcmichaelokay tried the rare beauty liquid blush today and it’ll definitely be in my daily line up OMGGG (beauty blender or dense brush works better 2 blend)🤍♬ vlog type beat – Fleeky
Since its debut, the Rare Beauty Soft Pinch Liquid Blush has been making the beauty influencer rounds complete with generous applause. A tiny amount is all you need when using this thick, ultra-pigmented formula, and the color payoff is intense (as you can see from the video)! The four colors – Happy (dewy pink), Joy (muted peach), Lucky (hot pink), and Grateful (true red) – come in both matte and radiant finishes.
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The beauty world is driven by common ‘plights,’ not limited to fading wrinkles, discoloration, and pores. This long-time fave from IT Cosmetics excels at the latter while also setting your makeup in place for the day and helping to keep shine at bay. People are even using it as a spot-treatment on pores if they don’t want to wear it all over.
Derol Lip Plumper, $12
@laurenwolfe Ok… so this is the best lip plumper I’ve ever tried. It’s in my amazon storefront if you’re interested! ❤️#makeuphacks #makeuptransformation ♬ original sound – Lauren Wolfe
Lip plumping promises are a dime a dozen, and seldom does a product actually do what it says. Leave it to a $12 product on Amazon to live up to its claims and make its way into the Internet Famous Hall of Fame! The two-piece set consists of an oil and then a plumper, which works by gently irritating your lips. The product legit makes your lips look bigger than their actual size. Check out our full review here.
If we missed a viral beauty product you think belongs on this list, shout it out in the comment section below!
Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. We never take payment to review products, although some brands allow affiliate links, so we may earn a commission if you purchase a product by clicking on one of our links.