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What it is: An inky, waterproof liquid liner that you apply with its pointy sponge tip, and dries matte.

What it does: Line your lids to emphasize eyes with the black, or add some drama with the new colorful options that are also long-wearing.

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blackup eyeliners swatches

What we liked: Normally when we hear colorful liquid liners, we’ve seen the muted plums, hunter greens, and maroons. This is not that. The black is a sophisticated matte, while the colored liners are vibrant and elegant. The blue is the most royal of blues (perfect to bring out darker eyes), and the purple, teal, and yellow adds brightness and fun to any skin tone. We love the pigmented colors and beautifully curated hues.

What we didn’t like: It does take a couple go’s to get a perfectly opaque line, but when you do, it’s worth it. And although it’s waterproof enough for everyday wear, some did wipe off after a particularly sweaty session at the gym.

Price: $24

Availability: blackup.com