The beauty industry is finally becoming more inclusive, and this brand just made another major step in the right direction. New beauty brand Grace Beauty is creating “beauty product add-ons designed to make products more accessible,” and they’re starting with a launch of three mascara handles that will make it easier for people with disabilities to apply mascara (available June 3rd).
The easy-to-hold accessories can be attached to any mascara wand, so regardless of whether you’re a YSL-forever kinda gal or a L’Oréal Lash Paradise lover, you can clip it on to make application easier. As Grace Beauty gracefully reminds us, “Anyone, regardless of ability, should be able to use any beauty product they want to.”
The beginning of something special…
We also love that this brand pitches itself as a platform to share stories. Since the announcement, the brand has already – and quite rightly – received a whole lot of love. One Instagrammer wrote, “I have a declining neuro function and in the last six months I have given up on makeup. I wasn’t even an actual everyday user before, but this makes me so happy I am crying.” While another commenter pointed out that they can be used for any packaged product in this shape, for example, a concealer or lipstick wand.
The brand is also welcoming feedback from its users, asking: “What do you think of it? Can it be helpful and do you like the design?” explaining that they’re “especially interested to hear your opinion.” Users are then asked to join the Grace community via their website and social media platform, and by doing so, users can even gain access to early prototypes and impact future releases and designs.
The Safe Grip
The Safe Grip provides a wide-angled grip that’s easy to hold, allowing for better control. The rubber material is supple yet firm so that it can be more easily held.
The Ring Grip
The Ring Grip was created to allow for steady and even application so that users don’t have to worry about losing grip or dropping the mascara. The rubber will attach tightly to most mascaras on the market and the width of the ring will fit all finger sizes.
The Square Grip
The Square Grip accessory fits both ends of the mascara and makes opening, holding, and application easier while the rubbery texture helps with grip.
What do you guys think of this? We’d love to hear from you!