I can’t believe I finally get to show you guys our Overachiever Concealer! After we spent so long creating our first ever complexion product last year, #FauxFilter Foundation, I would never have believed anything could take longer, but, this formula has taken us over 2 years to perfect! We didn’t want to create anything any less incredible than all of you, because honestly, it was you guys, my team, my family and the amazing people I’m surrounded by that inspired us to make this concealer.
We created a formula for the hustlers, the mamas, the all-nighters and the people who do the most, and it’s working overtime just like you are! While it packs a punch with 31% pigment to cover up all those late nights, skincare actives are working to hydrate and protect your skin for the day ahead. And because multitasking is what all overachievers do best, we finished the Overachiever with a cooling metal tip, to instantly soothe and de-puff the delicate under eye area as you apply.
As I’ve always had trouble with my skin, and being a busy mother, businesswoman, and wife, I wanted a product that would instantly hide my dark circles, spots, hyperpigmentation, and any redness. We packed the concealer with as much pigment as we could, and added light-reflecting spheres that have a soft, blemish-blurring effect. Whether you want to build and blend or opt for high impact full-coverage, the luminous matte finish looks super natural, and of course, all this without settling into fine lines or creating flashback! We also created 20 shades, so there’s a fit for every overachiever. Check out our shade matching guide for the Overachiever Concealer here.
We wanted to give you guys fast results, but we didn’t want it to slow you down during the day either – I really hate having to top up my makeup, and mostly, I just don’t have time for it – so we had to make sure this formula would fit with your hectic schedule. That’s why the Overachiever is fortified with long-wearing polymers, which fuse to the skin to give you water-resistant, transfer-free coverage all day. We also packed the Overachiever with good-for-your-skin ingredients so your skin doesn’t just look better, it feels better too: Green tea helps to reduce discoloration and stress, Persian Silk Tree extract known for its potent anti-inflammatory and pollution fighting antioxidant properties, soothing and moisturizing Jericho Rose extract, and caffeine to rejuvenate the skin.
As well as creating a concealer that would do it all, we wanted to give you guys the best tool for flawless application, so we designed the Conceal & Blend Dual-Ended Concealing Complexion Brush to provide precise application and blending. It’s super easy to use – the crimped hairs are amazing for picking up the formula and buffing it into the skin. I like to use the smaller side for getting into hard-to-reach areas around the nose, while the fluffy side is perfect for blending under the eyes.
I’m honestly so excited for you guys to try this formula, and I hope you find it as incredible as you are!
The Overachiever Concealer and the Conceal & Blend Dual-Ended Concealing Complexion Brush launch on October 8th (sold separately) at ShopHudaBeauty.com, Sephora, Harrods, Selfridges, Brown Thomas, Arnotts, and Cultbeauty.co.uk.
The Overachiever Concealer ($30 /£23 / €29 / 125AED / $44AU / 2,275 INR).
Conceal & Blend Dual-Ended Concealing Complexion Brush ($25 / £22 / €24 / 110AED / $39AU / 1,800 INR).