I have not received a confirmation email, what should I do?

Firstly, please check your junk mail. If still not received please check the email address that you entered at checkout is correct and send us an email at with your full name.

How can I track my order?

You will receive an email when your order has been processed, this will include the tracking details of your order. All orders (excluding US) are shipped with DHL. US orders are shipped with UPS.

Can I cancel my order?

We aim to ship your order as quickly as possible so unfortunately cancellation requests cannot be considered. Please take extra care when selecting your items.

How long will my order take to arrive?

Your order should be received within 4 - 8 days of placing your order, however this will depend on your location. You will receive your tracking details which will allow you to follow your order’s delivery status. If you are ordering for delivery within the US, please select your preferred delivery method at checkout. Please note orders including fragrance or other HAZMAT products will take an additional 2-3 days shipping. You may experience a delay in shipping during peak periods including launches and promotions.

Where is my order shipped from?

All orders are shipped from the UAE with the exception of US orders which are shipped from our US warehouse.



Can I return my item?

If you are not satisfied with your purchase you may return your item within 30 days, with the exception of Full Collections & Vaults. This also excludes any items during the Black Friday promotion. You will be refunded for the amount paid for the product, excluding any shipping costs. Please check the promotion section to confirm if items purchased during a promotion can be returned.

Fragrance can only be returned for orders placed in the US, however, return shipping will be chargeable. Fragrance cannot be returned for international orders due to HAZMAT shipping restrictions.

Returns policy may vary during promotional periods, please check the terms and conditions of the promotion. If your order is placed within mainland US, and does not include any fragrance please use the pre-paid return shipping label received inside your order to return your item(s). The return pack slip MUST be completed and included in your return package, otherwise a refund will not be processed. For all other returns please contact quoting your order number and the item(s) you would like to return to receive your return label.

Can I return an item purchased during a promotion?

The returns policy may vary during promotional periods, please check the terms & conditions of the promotion before placing your order.

I am not satisfied with an item that I have received, what should I do?

If your order has been received in an unsatisfactory condition, please let us know within 7 days of your order being received. Please email photos and your order number to with the subject heading DAMAGED ITEM. Please note we cannot consider cases reported after 7 days of the receipt of your items. Please do not dispose of the items as you may need to return them to be eligible for a refund.

I have not received all of the items I ordered, what should I do?

Please contact us at with the subject heading MISSING ITEM along with your order number so we can review this, please contact us within 7 days of receiving your order. Cases reported after this timeframe may not be eligible for review.

If I purchase a product set can I return my items?

Build Your Own Set
If you choose one of our customisable sets you can return the items, however all the items must be returned to be entitled to a full refund.  If you wish to return one of the items, the full discount gained by purchasing the set will be deducted from your refund of this item.
Gift Sets/ Pouches 
If you purchase a pre packaged gift set all items including any pouch or accessories would also have to be returned to be entitled to a full refund. Partial refunds/ returns are not offered.
Full Collections/ Vaults 
These items cannot be returned, no refund will be issued if a full collection / vault is returned.




What currency will I pay in?

The site currently hosts USD, GBP, AUD, CAD & EUR. If your local currency is not applied on your order you will be charged in the default currency which is USD. 

DHL have contacted me regarding an additional payment due on my order, I thought I had free shipping?

If your order was over the free shipping treshold, the free shipping discount should have been applied at checkout, this would cover the cost of shipping your order to you. However, your order may have been subject to duties & taxes applied by your local customs office. Upon ordering you are unable to proceed to checkout without acknowledging the potential duties and taxes you may be faced with. Please note tax & duties may be calculated against the order value prior to any discount or sale prices being applied. 

If your order is for delivery within the UK tax & duty charges may have been applied at checkout and you should not be subject to any additional charges. 

When will I be entitled to Free Shipping?

Free shipping will be applied depending on your delivery country, currency and order value. Free shipping will be applied on orders over 75USD / 55GBP / 100AUD / 100CAD / 60 EUR. This will be applied on the currency displayed on your order, not based on conversion. Please note this does not include any taxes, duties or fees applied to your shipment.

How do I pay for any additional tax & duty charges?

DHL will contact you if there are any additional tax & duty charges applied to your order. These will be collected by DHL on behalf of your local customs office before or upon delivery.

What happens if I refuse to pay for additional tax & duties on my order?

If you refuse to pay tax & duties applied to your order, DHL will attempt to return your order to Huda Beauty. If successful, a refund will be processed within 14 days of receipt however the cost of return shipping will be deducted from your refund amount. Please note some countries may not allow your order to be returned for failure to pay tax & duty, in which case a refund is not guaranteed (see Indian exclusions below).

If your delivery address is in India and you refuse to pay the tax & duties applied to your order you will be required to submit documentation to customs to release this shipment for return. Since the goods cannot be returned to us without prior payment of duties, the tax & duty along with return shipping costs will be deducted from your refund. If you do not submit the required documentation to release the items Indian customs will dispose of the items and no refund will be issued.



What is included in the International Women's Day promotion?

To celebrate International Women's Day you will be entitled to a free Power Bullet Matte Lipstick when another Power Bullet Matte Lipstick is purchased. The discount will be clearly applied at checkout. The promotion can only be applied 5 times per order. Sale ends 9th March 02:00AM CST, the offer cannot be redeemed after this time.

What is the returns policy for items purchased as part of the International Women's Day promotion?

You may return the Power Bullet Matte Lipsticks purchased as part of the International Women's Day promotion within 30 days of receipt, however, to receive a full refund both lipsticks must be returned.  If only the free lipstick is returned, or only the lipstick which was paid for is returned, no refund will be offered.  For mainland US orders your return label should be included within your order, for all other orders please email us at so we can send you your free return shipping label. 

What is included in the National Fragrance Day Promotion?

This exclusive sale offers buy one get one free on KAYALI 100ml & 50ml. The cheapest item will be free of charge. If you are eligible for this sale the discount will be clearly applied at checkout.  The promotion excludes KAYALI Deja Vu White Flower & any gift sets.  This offer can be redeemed 2 times per order. 

Can i return the fragrance I purchased during the National Fragrance Day Promotion?

No, there are no returns for items purchased as part of this promotion, all sales are final.

Will I be charged tax and duty on a 'free' item?

For UK & US orders any additional sales tax or duties will be applied at checkout, for all other countries sales tax or duties may be collected by DHL on arrival as per the terms and conditions when placing your order. Your local customs office may also apply sales tax & duties against the full retail value of the complementary item.  They will review the value of the product at retail price and not view this as a 'free' item.

Can I return my items purchased during the Black Friday promotion?

There are no returns for items purchased during the Black Friday promotion, all sales are final.

My coupon code is not working at checkout?

Coupon codes cannot be redeemed with any items purchased as part of a promotion.


How do I know what shade of #FAUXFILTER to order?

You can check out our shade comparison guide HERE. If you are unable to find your shade reference email us at and we will do our best to assist you.

Are your products cruelty free?

Whilst our products are not officially certified as ‘cruelty free’ yet (we are working on this!), we can confirm that we do not conduct or commission animal testing on ingredients, formulations or finished products.

Who are your authorized retailers?

Our authorized retailers are: Sephora (also inside JC Penney), Cult Beauty, Harrods, Selfridges, The Beauty Editor, Brown Thomas, Nykaa, Feel Unique, Net-a-Porter, Boots, Naimies, Debenhams (Kuwait), Boutiqaat,Yan & One & Harvey Nichols.

Are WISHFUL products clean?


Where possible, we use responsibly and ethically sourced ingredients, and all our products comply with the US Clean at Sephora program.  The Clean at Sephora certification is actually really hard to achieve!


Are WISHFUL products vegan?


Our Yo Glow Scrub is Vegan, however there may be certain instances where we may need to use animal by-products to enhance our formulas.


Does WISHFUL test on animals?



  *Although we are not officially certified, we will never test ingredients or formulas on animals.


Can I use WISHFUL while pregnant?


Most of our products are designed to be suitable to use during pregnancy, however, as your skin can change so much during pregnancy, we always recommend checking any of your beauty products, including ours, with your doctor before using as this can be a really sensitive time for your skin.