The beauty industry is never dull – it would be hard with all the highlighter – you can blink, and something totally gorgeous will sell out in minutes. That’s why we consider it our duty to keep you up-to-date with the most in demand beauty products, so you don’t go onto Sephora only to have your day completely ruined by a big red SOLD OUT sign – few things cause us more pain. Here are the beauty products creating waves on IG for August (hint, the Kardashian’s are leading the pack).

Kat Von D Everlasting Glimmer Veil

Kat has released some seriously dope products lately – especially her Lock It Brightening Powder, my new go-to. Now she’s adding to her flawless lip collection with an Everlasting Glimmer Veil glistening lipstick formula, which she says is “like heaven on your lips, longwear AF, and designed to be worn by itself or over any other longwear formula” – yaaaas! Of course, in true Kat fashion each of the nine shades is bold, bright, and on point! You can snag yourself one for $22 on Sephora.com from August 22nd, or if you just can’t wait, you can grab Kat’s blue Reverb shade on her website tomorrow.

Ouai Memory Mist

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When it comes to hair, Jen Atkin can do no wrong; she’s like the hair queen. Her latest innovation to make it to the top of our wish list is set to be the new royalty of hairspray. Jen’s Memory Mist is a spray that you use before styling, and as you style, the heat from your hot irons or blow dryer will activate memory technology and lock down your style until your next wash – we NEED a bottle! (Full review on the blog soon).

KKW Beauty

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We don’t know what, but something is coming! The speculation is that it’ll help us achieve Kim’s famous glow and dewy complexion – we can at least hope! Or, could it have something to do with her major eye look in this Insta post, maybe it’s an eyeliner?! Whatever she releases we have no doubt it will sell out in minutes like her contour sticks did last month – read my review of them here.

Wander Beauty Lipsetter Dual Lipstick and Liner

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We’re all for multitasking when it comes to beauty, so this crafty new double-ended lip liner and lipstick combination from new brand Wander Beauty is right up our alley. The only downside is it comes in just five shades, so make sure you grab your fav before it’s gone.

Fenti Beauty (AKA Rihanna’s new beauty brand)

Okay, okay, it’s not launching until September, but we’re SOOO excited for Rihanna to launch her beauty brand – major forewarning is very necessary! Rumors are she’ll be releasing a highlighter and holographic lip product and we just know it’s gonna slay. If RiRi’s beauty is as bold as her style, we expect nothing less than a seriously blinding highlight, and some seriously bold holographic lip shades. Her collection will be available globally at Sephora and Harvey Nichols from September 8. Follow her @fentybeauty Insta for updates.

Tatcha The Body Mist

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It’s August, it’s hot AF outside, and whether you live in Dubai or anywhere else, chances are a refreshing mist will be more than welcome. This mist by incredible new skincare brand Tatcha will not only invigorate your skin using a mix of botanical oils to give you a subtle glow, it’ll help support your skin’s natural barrier and lock-in moisture. If you miss this luxury limited edition spray, I swear by Avene’s Thermal Spring Water, and you can grab it at any of your local drugstores for less than $10.

The Freshest Blogger Collabs:

Jeffree Star X Jouer Cosmetics

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You can always rely on Jeffree Star to keep it 100, so you know when he does a collaboration, he’s only going to create something seriously bomb. Just today he revealed he’s releasing a product with Jouer, ‘something sweet’, and we’re psyched because we only have to wait until September for its release. We’re also super impressed because Jeffree has stated he’ll be donating his proceeds to the Los Angeles LGBT center, which we love.

Desi X Katy X Dose of Colors Collection

Yep, not just one blogger collab, but a blogger x blogger x brand collab! Just last night the gorgeous Desi Perkins and Katy, aka @Lustrelux, revealed their full collection with Dose of Colors and it’s even more sparkly than Kylie Jenner’s Birthday Collection. The release includes an indulgent collection of lip products as well as one seriously statement lip gloss appropriately named Over The Top, plus a four shade eyeshadow palette and some unreal highlighters. The collection arrives on August 14.

Manny MUA Merchandise

Beauty blogging sweetheart Manny MUA is launching not makeup, but clothing! Emblazoned with some of his hilarious catch phrases – like a baseball cap with ‘So Pigmented’ on it, and we’re dying – the collection will launch tomorrow (August 4th) on his personal site, ShopMannyMUA.