TERMS & CONDITIONS OF SALE

These Global Terms and Conditions of Sale ("Terms") apply to all purchases made through the Huda Beauty e-commerce website(s) and any associated digital platforms (collectively, the "Website") globally. By placing an order, you confirm that you are at least 18 years of age (or the age of majority in your jurisdiction, if higher) and have the legal capacity to enter into a binding contract. When these Terms mention "Huda Beauty," "we," "us," or "our", it refers to the Huda Beauty Group of Companies, as defined in our Privacy Policy ("HUDA BEAUTY"). If you use any of our services, we will refer to you by using the terms "user", "visitor", "you", "your", "yours" in these Terms.

Depending on your location, additional mandatory consumer rights may apply.

This website is owned and run by HB FZ LLC. ("Us" or "We"). We are a company incorporated in the Dubai Multi Commodities Centre (HB FZ LLC) with company number HB FZ LLC23301 and have our registered office at 2101 JBC 3, Cluster Y, Jumeirah Lakes Towers, Dubai, United Arab Emirates. Our main trading and mailing address is 2101 JBC 3, Cluster Y, Jumeirah Lakes Towers, Dubai, United Arab Emirates. However, the services of this Website extend to all our affiliate companies, a list of which is below:

Please read through these Terms in conjunction with our Website Terms of Use, Privacy Policy and Cookie Notice prior to using this Website.

IF YOU DO NOT AGREE TO THE TERMS, YOU MAY NOT USE OUR WEBSITE.

THE SECTION BELOW TITLED "DISPUTES" CONTAINS A BINDING ARBITRATION CLAUSE AND A CLASS ACTION WAIVER. THEY AFFECT YOUR LEGAL RIGHTS. PLEASE READ THEM.

Please review our Privacy Policy so that you understand our privacy practices.

By using this Website, you warrant that all data provided by you is accurate and up to date, and that you have read and accept the terms contained in our Privacy Policy. You are responsible for maintaining and promptly updating account information for accuracy and completeness. If you do not agree with our Privacy Policy, please do not continue use of our website.

By placing an order, you are offering to purchase a product on and subject to the following Terms. A legally binding contract is formed only when we dispatch your order and send you a dispatch confirmation email. We reserve the right to refuse or cancel orders prior to dispatch. An acknowledgement of your order is not an acceptance of your order. We may decline to accept an order for any reason, including but not limited to unavailability of stock, inability to obtain payment authorisation, or suspected fraud.

All orders are subject to availability and confirmation of the order price.

Dispatch times may vary according to availability and any guarantees or representations made as to delivery times are subject to any delays resulting from, inter alia, postal delays or force majeure for which we will not be responsible. Title passes upon receipt of full payment and delivery, whichever occurs later. Please click here for more delivery information.

You must be 18 years old or the age of majority in your jurisdiction to make a purchase on our Website. If you are under 18 years old or the age of majority in your jurisdiction, then you may not make a purchase on our Website. If you are under 13 years old, you may browse our Website. However, you may not provide personal information to us, make a purchase on the Website nor register on the Website, and can only do so at the age of majority in your jurisdiction. This Website is not directed to children under 13 years old. By accessing or using the Website, you are acknowledging that you have read, understand, and agree, without limitation or qualification, to be bound by these Terms.

Huda Beauty retains the right to refuse any request made by you and reserves the right to close your Huda Beauty online account at our sole discretion. If your order is accepted, we will inform you by email. When placing an order, you undertake that all details you provide to us are true and accurate, that you are an authorised user of the credit card, debit card, payment account or payment platform used to place your order and that there are sufficient funds to cover the cost of the goods. The cost of products and services may fluctuate. All prices advertised are subject to such changes. Please be aware that some of the goods sold through our Website may not be suitable for children under 18 years of age, so please take extra care when purchasing goods as gifts, for under 18s.

This Website is operated by Huda Beauty. If you have any questions, whether about our products and services, this Website or otherwise, please contact our Customer Service team at [email protected].

After placing an order, you will receive an email from Huda Beauty acknowledging that we have received your order (the "Order Confirmation").

Please note that this does not mean that your order has been accepted. Your order constitutes an offer to us to buy a product or service. All orders are subject to acceptance by Huda Beauty, and we will confirm such acceptance to you by sending you an email that confirms that the products have been dispatched (the 'Dispatch Confirmation'). The contract between us (the "Contract") will only be formed when we send you the Dispatch Confirmation. The Contract will relate only to those products whose dispatch we have confirmed.

You agree that all products and services purchased through our website are intended for personal use and not for resale. We strictly prohibit the purchase of product for commercial resale or distribution. By placing an order, you represent and warrant that you are buying products for your own personal and/or professional use and not for resale.

We reserve the right, at our sole discretion, to limit the quantity of items purchased per person, per household, or per order. These restrictions may include orders placed by or under the same account number, the same payment method, and/or orders that use the same billing or shipping address.

If we reasonably believe that your order has been made with the intent to resell, we reserve the right to cancel the order, suspend or terminate your account, and take any legal action necessary to enforce this policy.

What is Huda's VIPs?

Huda's VIPs is our Rewards Program. For your continued loyalty, we're giving you access to exclusive offers, unique rewards & other beauty benefits. You must first create an account on hudabeauty.com and then join and agree to participate in the loyalty program by accepting these Terms & Conditions. Until you accept these Terms & Conditions, your loyalty account will remain in pending status and will not be fully active. While your account is pending, you will continue to earn points for any orders placed, but you will not be able to redeem these points or access any other loyalty benefits until your account is activated.

There are 3 loyalty tiers as part of the Rewards Program:

• Tier 1: BRONZED BEAUTY
• Tier 2: SILVER SIREN
• Tier 3: GOLDEN GODDESS

Your tier will be defined by the amount that you spend in a year. As you move up the VIP Tiers, you will be entitled to more exclusive benefits and offers. You can check out our Rewards Page for full info on what's included in each tier. You can view your current status, points balance, and how much you need to spend to reach the next tier within your Huda's VIPs account page. You can learn more about Huda's VIPs HERE.

You must continue to spend the qualifying amount (at any given 365 days) to remain in your tier. Please see below qualifying spend per tier:

[This amount will vary depending on your local currency. All point earn rates are standardized across all currencies, using USD as the base currency. Currency conversions are calculated using live exchange rates sourced from XE Foreign Exchange and may vary based on real-time market fluctuations.]

How do you earn points?

Earning points is easy! Every time you shop on hudabeauty.com and are logged into your Huda's VIPs account, you will earn points on eligible purchases.

Points can be earned on products from the brands Huda Beauty, Wishful or Glowish only. Please note that purchases of any brand collaborations such as (but not limited to) Beauty Works will not earn points. Points are also only earned on the price you have paid for the product (which may be lower than the advertised costs). To view how many points you will earn you can check out the Huda's VIPs Rewards page. Huda's VIPs Rewards Program is exclusive to hudabeauty.com so you will not earn points for Huda Beauty products purchased from any other retailers.

Your points will be added to and appear on your account balance two days after your order is placed. If a purchase is refunded for any reason, the associated reward points will be deducted from your point balance. This includes bonus points associated with the purchase. If we add points to your account manually, the points will contribute to your point balance but not contribute to your tier increment.

If you have enough points available to redeem a discount on your order, you will see the option to 'Redeem Your Points' at checkout. You must be logged into your Huda's VIPs account for this to be available. You can select the amount you would like to redeem from the dropdown on the checkout page. This will auto apply your Rewards Discount Code to your order, and you will see the discount being applied to your cart. If for any reason, you don't complete your order at this stage you will be able to view your Rewards Discount Code when logged in to your Huda's VIPs account and you can use this on your next order, just enter the code in the coupon code box at checkout. You can also earn bonus points from time to time. To keep up to date with any bonus points available and the rewards available, check out our rewards page. You may only use one code per order, so please only 'Redeem your points' in exchange for your code when you intend to make a purchase.

When you select 'Redeem your points' your points will be exchanged for a coupon code that can be entered at checkout to get your discount. All redemptions are final and non-reversible*. Again, you may only use one code per order, so please only redeem your points in exchange for your code when you intend to make a purchase. Within the Terms of each promotion, you will be able to check whether Huda VIP's Rewards can be redeemed. [*If you do not proceed with your order, the promo code will be saved in your Rewards page or at checkout for future purchases, if you're logged in to your Huda's VIPs account. However, it cannot be converted back into points.]

You need at least 150 points to redeem points against an order. For example:

• 150 points will get you $15* off your order
• 300 points will get you $30* off your order
• 450 points will get you $45* off your order

[All point earn rates are standardized across all currencies, using USD as the base currency. Currency conversions are calculated using live exchange rates sourced from XE Foreign Exchange and may vary based on real-time market fluctuations. For example, a spend of £0.74 GBP earns 1 point.]

Coupon codes issued for Huda's VIPs Rewards can be used on all applicable products (all Huda Beauty, Wishful and Glowish products) even on sale items (subject to change). If your cart includes a regular priced product and your Huda's VIPs reward code and cannot be redeemed, please check the code has been entered correctly then send us a screenshot of the error you have received and details of your code so we can check this for you.

Your points will expire 365 days after they are earned, if they are not redeemed, and they cannot be reinstated. If a purchase is refunded for any reason, the associated reward points will be deducted from your point balance.

How do I opt out of Huda's VIPs Rewards program?

To un-enroll for any reason, please submit your request via email at [email protected] and within thirty (30) business days, your Huda's VIPs account will be deactivated.

Once your account is deactivated, any unused points will be forfeited and may not be reinstated even if you re-activate your Huda's VIPs account later. Please note that un-enrolling in Huda's VIPs only unsubscribes you from the loyalty program, however, may not automatically result in deletion of your other personal data elsewhere on our website (e.g., shipping and credit card information).

Please see our Privacy Policy for more information, including how to request that your personal information be permanently deleted from our website.

Coupon codes may only be valid on certain products. They will not be valid on any product contained in the 'New' category on the website or products which are already discounted as part of a sale or promotion. This includes items as part of a promotion, Gift Sets, Value Sets, and Build Your Own Sets. Coupon Codes are also not applicable on any other brand collaborations. The codes will only apply to full price Huda Beauty, Wishful or Glowish products, and will not be valid if there is already another coupon code added to the cart.

Wondering where you enter your coupon code? After adding your items to your basket, click the option VIEW CART. You can then insert your code on the field that says ENTER PROMO CODE. If you entered your email address to receive a welcome coupon code, it should have been automatically emailed to you. If not received; firstly, please ensure your email address was correct and check your spam or junk folder too. If still not received within 24 hours just let us know.

*This refers to all coupon codes other than those exchanged from Huda's VIPs points

From time to time, we may run promotions which offer a Free Gift when you make a purchase on the Website. Such promotional offers are typically for a limited time and may be communicated via our subscription marketing emails, SMS or may be advertised directly on the Website. Any such promotion shall be subject to its own specific terms, but typically will include one or more of the following:

• The 'Free Gift' item/s should be visible on your cart at checkout – if the item/s are not in your cart, the item/s will not be included in your order. Please ensure all applicable 'Free Gift' items are on your cart before completing your order. We will not be responsible if these are not added to your order.
• Offers are available whilst stocks last.
• Exclusions may apply.
• If the item you have paid for is eligible for return, and you wish to return it, any 'Free Gift' item/s offered as part of the promotion must also be returned, or you may not be eligible for a refund.
• Coupon codes may not be eligible alongside 'Free Gift with Purchase' offers (this excludes codes issued in exchange for loyalty points, if your loyalty code does not work, please let us know).
• Promotional prices and offers cannot be reinstated after the promotion have ended. Coupon codes that are not eligible at the time of purchase cannot be exchanged for a refund.

Whilst we try and ensure that all details, descriptions, and prices which appear on this Website are accurate, typographical errors or other errors and may not always be complete or current. We therefore reserve the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice. We reserve the right to cancel or complete delivery of any orders that you may place based on information on the Website that may contain errors or inaccuracies, including, without limitation, errors, inaccuracies or out-of-date information regarding pricing, shipping, payment terms, or return policies. If we discover an error in the price of any goods which you have ordered, we will inform you of this as soon as possible and a refund will be processed. You can then choose if you wish to place a new order at the correct price. When ordering products or services through the Website, please note that:

• Orders will only be accepted if there are no material errors in the description of the goods or services or their prices as advertised on this Website;
• All prices are displayed in your local currency and local tax where applicable unless expressly indicated otherwise;
• Packaging may vary from that shown on the Website;
• The weights, dimensions and capacities shown on the Website are approximate only;
• Whilst we try to display the colours of our products accurately on the Website, the actual colours you see will depend on your monitor and we cannot guarantee that your monitor's display of any colour will accurately reflect the colour of the product on delivery; and
• All items are subject to availability. We will inform you as soon as possible if the product(s) or service(s) you have ordered are not available and we may offer alternative product(s) or service(s) of equal or higher quality and value.

Prices on the Website may include applicable taxes depending on the destination, but exclude delivery costs, which will be added to the total amount due (if applicable). Prices are liable to change at any time, but (other than as set out above) changes will not affect orders in respect of which we have already sent you an Order Confirmation. The countries where tax would NOT BE added are mentioned on our FAQ page.

You may pay using your debit or credit card, or other available payment methods on the website. Your credit/debit card payment will be made through a secure transaction. All payments are subject to authorisation by the card issuer. Card payments are subject to validation checks and authorisation by your card issuer. If your card issuer fails to authorise the payment to us, we will not be liable for any delay or non-delivery and may not be able to form a Contract with you or we will not be able to proceed with your order. Huda Beauty must receive full payment for the order at the time the order is processed and before the product is dispatched. A Dispatch Confirmation email will then be sent you.

The Website currently hosts various currencies on the website. If your local currency is not applied on your order, you will be charged in the default currency which is USD. The currency conversion will then be applied by your issuing bank. You can pay on the Website using a credit or debit card, or any other available payment method. If you select to pay with card, you can pay with Visa, Mastercard, Diners, Discover, American Express, UnionPay (Available for UK only), Maestro (Available for UK only) and Cartes Bancaires (Available for EU only). Upon receiving your order, we carry out a standard pre-authorisation check on your payment card to ensure that the payment details match the cardholder and that there are sufficient funds to fulfil the transaction. Goods will not be dispatched until this pre-authorisation check has been completed. Your card will be debited once the order has been accepted.

All payment information is processed securely by our third-party payment processors; we do not store your full card details. We reserve the right to cancel any order where we suspect fraudulent activity and to refer such matters to the relevant authorities.

Other payment methods include:

We reserve the right to add or remove payment methods at our discretion at any time.

If you make use of a payment platform, it is your responsibility to make sure you are aware of their terms and conditions.

Personal information provided during the order and registration process as a HudaBeauty.com customer should be true, accurate, current, and complete in all respects. If any information changes, please contact our Customer Service team at [email protected] or update your online account details accordingly.

Subject to the exceptions listed HERE and market-specific rules set out below, you may return eligible products within 30 days from the date of delivery, provided that: (i) the products are unused and in their original, unopened and resaleable condition; (ii) all original packaging, seals and labels are intact; and (iii) you have proof of purchase. For the avoidance of doubt, no opened product may be returned except where the product is damaged, defective, materially different from its description, or has caused an adverse skin or physical reaction (together, "Defective Products"). Where a Defective Product claim is made, we may require evidence of the defect (such as photographs) prior to approving a return. Refunds will be credited to the original tender used to process the payment. Purchase of items using Afterpay or Klarna does not affect your eligibility to return. The cost of postage for returning the item(s) is not refunded.

If you have returned your item using the pre-paid label provided by Huda Beauty, it will be checked and verified at our warehouse. If all the return requirements have been met, your refund should be processed within 14 days of the items being received. Once your refund has been processed, it can take up to 14 days to reflect with your issuing bank. If you can see that your return items have been received and this date has now passed, just let us know so we can look into this for you. If your items are eligible for return, we recommend that you use the return label provided by Huda Beauty as we cannot reimburse you for the return shipping cost if the pre-paid label was not used. If, however, you have returned your items using an alternative return label, please also provide tracking details when you get in touch.

FRAGRANCE/PERFUME RETURNS

Due to hygiene and safety considerations, fragrance and perfume products ("Fragrance Products") are subject to the following market-specific rules:

(a) United States, United Kingdom, European Union member states, Norway, Switzerland, Canada, Australia, United Arab Emirates, Saudi Arabia, Kuwait, and South Korea: Fragrance Products may be returned within 30 days of delivery provided they are unused, in their original sealed packaging with all seals unbroken, and accompanied by proof of purchase.

(b) All other markets: Fragrance Products may only be returned if they are Defective Products. Returns of Fragrance Products for any other reason will not be accepted.

(c) Once a Fragrance Product seal has been broken or the product has been used, it cannot be returned under any circumstances except as a Defective Product.

Notwithstanding the above, your statutory return and remedy rights under applicable local consumer protection law are not affected or limited by these Terms. Where mandatory local law provides for broader return or refund rights than those set out above (including in respect of Fragrance Products), those rights will prevail to the extent required by law. To initiate a return, please contact our Customer Services team at [email protected] before sending any item back. Unauthorised returns may be refused.

If you receive an email to inform you that your order was unsuccessful and has been cancelled, it is unlikely that any money was transferred from your account. An authorisation may have occurred, which is just a temporary hold on the funds, and no money has been transferred. In this scenario the hold will be lifted automatically within 48 hours, however this may take longer to reflect with your issuing bank. If you have any concerns or questions to whether your card was charged or 'authorised', just let us know.

If any items in your order have been received in an unsatisfactory condition, please let us know within 14 days of your order being delivered. Please send your order number, and clear photos of the damaged item alongside your pack slip via email at [email protected]. Please note we cannot consider cases reported after 14 days of the receipt of your items. Please do not dispose of the items as you may need to return them to be eligible for a refund. If you have any further queries regarding an online return, please contact us at [email protected].

In case of missing items or lost packages, please let us know within 14 days of your order being delivered. Please send your order number, and clear photos of the items received (in case of missing items) via email at [email protected]. Please note we cannot consider cases reported after 14 days of delivery.

For hygiene purposes we do not have an exchange policy, any items that are eligible to be returned can be returned for a refund only. If you need an alternative product, you will need to return the items first and then place a new order.

Unfortunately, we cannot always accommodate cancelation requests. We will try our best to assist but after a certain stage of order processing, it can no longer be cancelled. We aim to ship orders as fast as we can so although you may message us immediately after placing your order, unfortunately it doesn't always guarantee cancelation. The cancelation request has to be reviewed and the request is sent to our warehouse processing team. If you would like to attempt cancelation of an order, please send us an email from the email address registered on your order along with the order number to be cancelled and include the message: Please Cancel My Order. This will help us prioritise your email. You can do this by emailing us at [email protected]. If we are unable to cancel your order, your items may still be eligible for return, you can check out our returns policy here.

All orders for products are subject to availability and in this regard, in the event of supply difficulties or because products are no longer in stock, we will send you an email advising you that we are unable to fulfil your order or one of our Customer Service team will contact you.

Free samples and 'Free Gift' item/s offered at checkout are not guaranteed.

Huda Beauty reserves the right to withdraw any products from this Website at any time and / or remove or edit any materials or content on this Website. Whilst we will use our reasonable endeavours to authorise payments submitted to us, there may be exceptional circumstances which mean that we may need to refuse to process or accept an order after we have received it or sent you an acknowledgement of receipt, which we reserve the right to do at any time, at our sole discretion. Huda Beauty will not be liable to you or any other third party by reason of our withdrawing any product from this Website, removing or editing any materials or content on this Website or for refusing to process or accept an order after we have received it or sent you an acknowledgement of receipt.

Where Huda Beauty reasonably believes that a refund, return or replacement request is misused, made in bad faith or fraudulent, Huda Beauty reserves the right to (i) refuse the return, refund or replacement request, (ii) cancel any future orders and (iii) block the account from making future purchases.

By taking advantage of the Free Shipping Service, you agree to the following Terms:

Currently, free shipping on HudaBeauty.com orders will be applied on orders over the amounts specified on the homepage of your shipping destination. This will be applied on the currency displayed on your order, not based on conversion and is subject to change. This offer will be applied automatically at the checkout. The free shipping threshold is calculated after any discounts have been applied, and before any taxes, duties or fees are added at checkout. This may vary during promotions and sale periods. *USD threshold may vary based on shipping address.

Otherwise, delivery charges apply. The cost of shipping will depend on your delivery address. After entering your delivery address at checkout, you will be able to view the delivery options available to you and their cost.

Huda Beauty reserves the right to (i) cancel this free shipping service and (ii) amend these Terms at any time.

Subject to the STOCK AVAILABILITY clause above, we will endeavour to fulfil your order for product(s) listed in the Order Confirmation within a reasonable period unless there are exceptional circumstances that are out of our control. In these cases, we will endeavour to deliver your order as soon as possible. Once your order has been dispatched, we will email you the details of your order to the email address provided.

For the purpose of these Terms, "delivery" or "delivered" shall be deemed to have occurred upon delivery of the product(s) at the address specified by you when you completed your order. Huda Beauty will not be responsible for any orders that are delivered to the incorrect address provided at the time of placing the order.

If you wish to send products to different addresses, you must create a different order for each delivery address.

Further information on Delivery Timings and Information is listed HERE. Further information on where orders are shipped from can be found HERE.

Requests to update your shipping address are not guaranteed regardless of when the request is made. We will attempt to change delivery if the order has not yet been processed, but if this is unsuccessful, we will deliver the order to the shipping address stated on the order. Huda Beauty will not be responsible for any charges for address changes made to the carrier or for any orders that are delivered to the incorrect address provided at the time of placing the order.

Unfortunately, we are unable to combine your orders for delivery, if you place multiple orders they will be shipped separately, we are so sorry we are unable to assist further with this request.

Delivery: We use various delivery carriers depending on the region. You can check the carrier we use for deliveries to your country HERE.

APO addresses: We can only offer delivery to APO addresses within the US. Orders will be delivered by USPS and delivery may take up to 14 days. Unfortunately, we cannot ship fragrance or any HAZMAT items to an APO address.

Some countries may be required to pay tax & duties upon arrival which will be applied by your local customs office. Local duties, taxes, and customs charges may apply and are not included in the order total. Where applicable, these charges may be calculated based on the order value before any discounts or promotions are applied. For delivery to any of the countries listed HERE any applicable tax & duty would have been charged at checkout and you should not be subject to any additional charges.

Your local customs office may also apply sales tax & duties against the full retail value of the complementary or discounted item. They will review the value of the product at retail price and not view this as a 'free' or discounted item.

Please be aware that just because you may qualify for free shipping based on your order value, this does not exempt you from potentially having to pay duties and taxes, as these are imposed by customs authorities in your country and not Huda Beauty.

All information and content available on the Website and its look and feel, including but not limited to trademarks, logos, service marks, features, functions, text, graphics, logos, button icons, images, audio clips, data compilations and software, and the compilation and organisation thereof (collectively, the "Content") is the property of Huda Beauty or our parents, subsidiaries, affiliates, partners or licensors, and is protected by United States and international laws, including laws governing copyrights and trademarks.

Except as set forth in the limited licenses in section below, or as required under applicable law, neither the Content nor any portion of the Website may be used, reproduced, duplicated, copied, sold, resold, accessed, modified, or otherwise exploited, in whole or in part, for any purpose without our express, prior written consent.

We grant you a limited, revocable, non-transferable, and non-exclusive license to access and make personal use of the Website. You understand and agree that you will not do or attempt to do or cause any third party to do or attempt to do any of the following in connection with your use of the Website:

• frame or utilize framing techniques to enclose the Website or any portion thereof;
• use any meta tags, "hidden text", robots, spiders, crawlers, or other tools, whether manual or automated, to collect, scrape, index, mine, republish, redistribute, transmit, sell, license or download the Website, Content (except caching or as necessary to view the Website), or the personal information of others without our prior written permission or authorisation;
• make any use of the Website or any Content other than for personal use;
• modify, reverse engineer or create any derivative works based upon the Website or any Content;
• impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation with any person or entity;
• "stalk" or otherwise harass including advocating harassment of another, entrap or harm any third party including harming minors in any way;
• intentionally violate any applicable local, state, national or international law;
• transmit, upload, post, e-mail, share, distribute, reproduce, or otherwise make available any software viruses, malware, program, code, file, or other material intended to interrupt, disrupt, alter, destroy, or limit any part of the Website; and/or
• engage or make any unsolicited or unauthorised advertising, solicitation or promotional material, including chain letters, mass mailings, or any form of "spam."

We also grant you a limited, revocable, non-transferable, and non-exclusive license to create a hyperlink to the home page of the Website for personal, non-commercial use only. A website that links to the Website (i) may link to, but not replicate, any and/or all of our Content; (ii) may not imply that we are endorsing such website or its services or products; (iii) may not misrepresent its relationship with us; (iv) may not contain content that could be construed as distasteful, obscene, offensive controversial or illegal or inappropriate for any ages (as determined in our sole discretion); (v) may not portray us or our products or services in a false, misleading, derogatory, or otherwise offensive or objectionable manner, or associate us with undesirable products, services, or opinions; and/or (vi) may not link to any page of the Website other than the home page. We may, in our sole discretion, request that you remove any link to the Website, and upon receipt of such request, you shall immediately remove such link and cease any linking unless separately and expressly authorized in writing by us to resume linking.

Any unauthorised use by you of the Website or any and/or all of our Content automatically terminates the limited licenses set forth in this Section 6 without prejudice to any other remedy provided by applicable law or these Terms.

By accessing or using the Website or any Content, you agree that you will comply with these Terms and any warnings or instructions on the Website. You agree that when accessing or using the Website or any Content, you will act in accordance with the law, custom and in good faith. You may not make any change or alteration to the Website or any Content or services that may appear on this Website and may not impair in any way the integrity or operation of the Website. Without limiting the generality of any other provision of these Terms, if you default negligently or wilfully in any of the obligations set forth in these Terms, you shall be liable for all the losses and damages that this may cause to us, our parents, subsidiaries, affiliates, partners or licensors.

Subject to the age restrictions outlined above, you may view and use many features of the Website without registering, including making purchases, but in order to access and use some parts of the Website, you may need to register an account with us. You are responsible for maintaining the confidentiality of your account, username and password and for restricting access to your computer. If there has been an unauthorised use of your password or account, please notify us immediately. You are responsible for providing and maintaining current, complete, accurate and truthful information on your account. You agree to accept responsibility for all activities that occur with your permission or authorization under your account, username and/or password, or because you fail to maintain sufficient security over your account, username and/or password. If you are accessing and using the Website on someone else's behalf, you represent that you have the authority to bind that person as the principal to all Terms provided herein, and to the extent you do not have such authority you agree to be bound to these Terms and to accept liability for harm caused by any wrongful use of the Website or Content resulting from such access or use. You may cancel your online account with us at any time mailing us at [email protected]. We reserve the right to refuse service and/or terminate accounts without prior notice if these Terms are violated or if we decide, in our sole discretion, that it would be in our best interest to do so.

We are not responsible for the content of any third party sites even if they are linked to or from the Website. Links appearing on the Website are for convenience only and are not an endorsement by us, our parents, subsidiaries, affiliates or partners of the referenced content, product, service, or supplier. You use and access of these third party websites is at your own risk. We are in no way responsible for examining or evaluating, and we do not warrant the offerings of the third party websites or any other websites linked to or from the Website, nor do we assume any responsibility or liability for the actions, content, products, or services of such websites, including without limitation, their privacy policies and Terms. You should carefully review the privacy policies and Terms of the third party websites you visit.

When you transmit, upload, post, e-mail, share, distribute, reproduce or otherwise make available suggestions, ideas, inquiries, feedback, data, text, software, music, sound, photographs, graphics, images, videos, messages or other materials ("User Content") on the Website in any manner, you are entirely responsible for such User Content. You hereby grant to us a perpetual, worldwide, irrevocable, unrestricted, non-exclusive, royalty-free license to use, copy, license, sublicense, adapt, distribute, display, publicly perform, reproduce, transmit, modify, edit, and otherwise exploit such User Content throughout the world, in all media now known or hereafter developed, for any purpose whatsoever, including without limitation, developing, manufacturing, distributing and marketing products.

You represent and warrant that you own or otherwise control the rights to your User Content. You agree not to engage in or assist or encourage others to engage in transmitting, uploading, posting, e-mailing, sharing, distributing, reproducing, or otherwise making available User Content that (a) is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, pornographic, libellous, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable; (b) you do not have a right to make available under any law or under contractual or fiduciary relationships; (c) is known by you to be false, fraudulent, inaccurate or misleading; (d) you were compensated for or granted any consideration by any third party; or (e) infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party.

We are in no way responsible for examining or evaluating User Content, nor do we assume any responsibility or liability for the User Content. We do not endorse or control the User Content transmitted or posted on the Website and therefore, we do not guarantee the accuracy, integrity or quality of User Content. You understand that by using the Website, you may be exposed to User Content that is offensive, indecent or objectionable to you. Under no circumstances will we be liable in any way for any User Content, including without limitation, for any errors or omissions in any User Content, or for any loss or damage of any kind incurred by you as a result of the use of any User Content transmitted, uploaded, posted, e-mailed or otherwise made available via the Website. You hereby waive all rights to any claims against us for any alleged or actual infringements of any proprietary rights, rights of privacy and publicity, moral rights, and rights of attribution in connection with User Content.

You acknowledge that we have the right (but not the obligation) in our sole discretion to refuse to post or remove any User Content and we reserve the right to change, condense, or delete any User Content. Without limiting the generality of the foregoing or any other provision of these Terms, we have the right to remove any User Content that violates these Terms or is otherwise objectionable and we reserve the right to refuse service and/or terminate accounts without prior notice for any users who violate these Terms or infringe the rights of others.

If you wish to delete certain of your public User Content, such as your ratings and reviews posting(s), on the Website or in connection with our mobile applications, please contact us by email at [email protected] and include the following information in your deletion request: first name, last name, user name/screen name (if applicable), email address associated with our website and/or mobile applications, your reason for deleting the posting, and date(s) of posting(s) you wish to delete (if you have it). We may not be able to process your deletion request if you are unable to provide such information to us. Please allow up to 30 business days to process your deletion request.

We respect the intellectual property of others and require that users of the Websites do the same. We also maintain a policy that provides for the termination in appropriate circumstances of the Websites' use privileges of users who are repeat infringers of intellectual property rights. Consistent with the Digital Millennium Copyright Act, if you believe that copyrighted materials have been copied in a way that constitutes copyright infringement, please send an e-mail or written notice to our Designated Agent for notices of infringement and provide the following:

A physical or electronic signature of a person authorized to act on behalf of the owner of the copyright interest that you claim is infringed;

Identification of the copyrighted work(s) that you claim has been infringed;

A description of the material that you claim is infringing and the location of that material on the Website;

Your address, telephone number and email address;

A statement by you that you have a good faith belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and

A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf.

You can contact us for notifications of claimed infringement at: [email protected]

NOTE: THE ABOVE CONTACT INFORMATION IS PROVIDED EXCLUSIVELY FOR NOTIFYING HUDA BEAUTY ONLINE THAT COPYRIGHTED MATERIAL MAY HAVE BEEN INFRINGED. ALL OTHER INQUIRIES WILL NOT RECEIVE A RESPONSE THROUGH THIS PROCESS AND SHOULD BE DIRECTED TO OUR CUSTOMER SERVICE GROUP BY EMAIL.

Any products ordered will be at your risk from the time of delivery. Ownership of the products will only pass to you when we receive full payment of all sums due in respect of the products, including delivery charges, or upon delivery, whichever is later.

Due to the nature of this Website and the potential for errors in the storage and transmission of digital information, we do not warrant the accuracy and security of information transmitted to or obtained from this Website unless otherwise expressly set out on this Website. All product descriptions, information and materials posted on this Website are provided "as is" and without warranties express, implied or otherwise howsoever arising.

Neither we nor our parents, subsidiaries, affiliates, partners, or licensors make any representations or warranties of any kind whatsoever, express or implied, in connection with these Website Terms or the Website or its contents or services.

You agree that neither we nor our parents, subsidiaries, affiliates, partners, or licensors will be responsible or liable in contract, warranty or in tort (including negligence) for any (a) interruption of business; (b) access delays or access interruptions to the Website; (c) data non-delivery, missed delivery, corruption, destruction or other modification; (d) loss or damages of any sort incurred as a result of dealings with or the presence of off-website links on the Website; (e) computer viruses, system failures or malfunctions which may occur in connection with your use of the Website, including during hyperlink to or from third party websites (f) any inaccuracies or omissions in content or (g) events beyond our reasonable control.

Our liability in connection with any product purchased through our Website is strictly limited to the purchase price of that product. Nothing in this Clause will affect your statutory rights as a consumer or your Contract cancellation rights.

To the fullest extent permitted by applicable law, neither we nor our parents, subsidiaries, affiliates, partners, or licensors will be liable in contract, warranty, or in tort (including negligence) for any indirect, special, incidental, or consequential damages of any kind (including lost profits) related to the Website or your use thereof, even if we have been advised of the possibility of such damages. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.

To the extent permitted by applicable law, no claim or action in contract, warranty, or in tort (including negligence) arising out of, or related to, the use of the Website or these Terms may be brought more than one (1) year after the cause of action arose. This does not apply where a longer period is required by mandatory law (including consumer protection law) in your country of residence.

*Do not rely on information on this site*

Site content is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action based on the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

If you breach these Terms and we take no action, this is not a waiver of our rights and we will still be entitled to use our rights and remedies in any other situation where you breach these Terms.

Arbitration clause: Except for claims for injunctive or equitable relief or claims regarding intellectual property rights (which may be brought in any competent court without the posting of a bond), any dispute, claim, or controversy regarding the Website shall be finally settled by arbitration administered by the Dubai International Arbitration Centre ("DIAC") under the DIAC Arbitration Rules in force at the time the arbitration is commenced, by three arbitrators appointed in accordance with such Rules. The arbitration shall take place in Dubai, United Arab Emirates, in the English language and the arbitral decision may be enforced in any court of competent jurisdiction. The prevailing party in any action or proceeding to enforce the Agreement shall be entitled to costs and attorneys' fees.

To the fullest extent permitted by applicable law, you agree that any arbitration or proceeding shall be limited to the dispute between us and you individually, and (i) no arbitration or proceeding shall be joined with any other; (ii) there is no right or authority for any dispute to be arbitrated or resolved on a class, collective, consolidated, or representative basis or to utilise class action procedures; and (iii) there is no right or authority for any dispute to be brought in a purported representative capacity on behalf of the general public or any other persons. This does not limit any rights you may have under mandatory consumer protection laws in your country of residence where such limitations are prohibited. YOU AGREE THAT YOU MAY BRING CLAIMS AGAINST US ONLY IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

You consent to receive any agreements, notices, disclosures and other communications (collectively, "Notices") to which these Terms refer from us electronically including without limitation by e-mail or by posting notices on this Website. You agree that all Notices that we provide to you electronically satisfy any legal requirement that such communications be in writing. To withdraw your consent to receive Notices electronically, you must notify us of your withdrawal of such consent by Contacting Us at [email protected] and discontinue your use of this Website. In such event, all rights granted to you pursuant to these Terms, including but not limited to the LIMITED LICENSES clause above, shall automatically terminate. Unfortunately, we cannot provide the benefits of this Website to any user that cannot consent to receipt of Notices electronically. This condition does not affect your statutory rights.

Please note that this consent to receive Notices is entirely separate from any election you may make with respect to receipt of marketing communications. Your options with respect to receipt of marketing communications are set forth in our Privacy Notice. This condition does not affect your statutory rights.

The Huda Beauty short code mobile message service (the "Service") is provided offered by Huda Beauty ("Huda Beauty ","we", or "us"). Your use of the Service constitutes your agreement to these terms and conditions ("Mobile Terms"). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes. These Mobile Terms may also be revised by changes to the Braze platform. By consenting to the Service, you agree to receive recurring SMS/text/RCS messages from and on behalf of Huda Beauty through your wireless provider to the mobile number you provided. If your mobile number is registered on any state or federal Do Not Call list, but you then opt-in to our Service, then you are agreeing to receive text/RCS messages and supersede your prior decision to be placed on the Do Not Call list. Text/RCS messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders). You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Huda Beauty Your participation in this program is completely voluntary. We do not charge for the Service, but you are responsible for all charges and fees associated with text/RCS messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text/RCS messages, including charges from your wireless provider. You may opt-out of the Service at any time. Text the single keyword command STOP to the Huda Beauty 66538 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Huda Beauty mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, text HELP to Huda Beauty Short Code. We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages. The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service. We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

If any of these Terms or any provisions of a contract are determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term, condition or provision will to that extent be severed from the remaining terms, conditions and provisions which will continue to be valid to the fullest extent permitted by law.

If you have a complaint about Huda Beauty, please contact our Customer Service team via email at [email protected], or by post at: HB FZ LLC, 2101 JBC 3, Cluster Y, Jumeirah Lakes Towers, Dubai, United Arab Emirates.

Except to the extent any applicable law provides otherwise, these Terms and any access to or use of our Services will be governed by the laws of the United Arab Emirates, excluding its conflict of law provisions. The proper venue for any disputes arising out of or relating to the Terms and any access to or use of our Services that are not otherwise subject to arbitration (as indicated below) will be the state and federal courts located in Dubai, United Arab Emirates.

The above Terms constitute the entire agreement of the parties and supersede any and all preceding and contemporaneous agreements between you and Huda Beauty. All contracts for the purchase and sale of Huda Beauty products from the Website shall be concluded in the language of these Terms.