50 Beauty Accounts You Need To Start Following
As protests continue across the globe following the brutal murders of the Black community in the U.S., and the subsequent blackout that followed on social media, a lot of people are questioning, “How can I continue to show my support?” Aside from joining the protests, signing petitions, and donating wherever possible, it’s time to look inwards and make positive change within your own space.
Not only is it imperative to educate yourself on the history of systemic racism but it’s also important to uplift and celebrate Black communities all over the world. The easiest and most immediate way to do this is to diversify your social media feed. This is particularly important in the fashion and beauty industry, which has a long history of underrepresenting the Black community.
Here, we’ve curated a list of 50 beauty accounts, from incredible MUAs and talented beauty bloggers that support Black-owned beauty brands to celeb hairstylists who ensure that Black culture is being celebrated on and off the red carpet. Follow, double tap, and show your appreciation to uplift Black voices and creators in the industry.
Celebrity Makeup Artists To Follow
These makeup artists have been breaking boundaries in the beauty industry for decades. Their work has brought diversity and representation of the Black community into the mainstream beauty space, and for that alone, they deserve to be celebrated. Check out some of their fire talent below.
1. Sheika Daley
View this post on Instagram
Follow @officialsheiks for: Bold, beautiful makeup looks
Sheika is responsible for painting some of Hollywood’s most famous faces including Zendaya, Kelly Rowland, and Nicki Minaj. This look on supermodel Imaan is utter perfection. Follow her page for more stunning looks to save in your archives.
2. Keita Moore
View this post on Instagram
Follow @kilprity for: Fierce looks, feathered brows, and glowing skin
Keita Moore’s Instagram page is like a gift from the makeup gods! There’s no look Keita can’t slay, whether he’s painting a graphic liner or doing a bronzed-glam look.
3. Sir John
View this post on Instagram
Follow @sirjohn for: Gorgeous makeup looks, and makeup tips and tricks
Beyonce’s MUA, Sir John, is known for his skin-perfecting makeup techniques, fierce eyeshadow looks, and all-round flawless makeup game. Follow Sir John, and you’re following the best in the beauty industry.
4. Camara Aunique
View this post on Instagram
Follow @camaraaunique for: Long lashes and major makeup inspo
Jewel-toned eyeshadow, bold lips, and sexy wispy lashes, Camara’s Instagram feed epitomizes the hashtag #makeupgoals. Plus get updated on her weekly beauty podcast.
5. Moshoodat
View this post on Instagram
Follow @moshoodat for: A celebration of African heritage
Makeup artist Moshoodat’s Instagram page is a celebration of her rich African heritage. Her page is oozing with strong feminine energy accompanied by goddess-level makeup.
6. Yolanda Frederick
View this post on Instagram
Follow @yolandafrederick for: Flawless glam and soft smokey eyes
As Ciara’s go-to MUA, Yolanda is the queen of soft, sultry glam. She also understands the importance of great lighting and created a light-up iPhone case, named the Glam.Or.Ring, $30, which comes with a full mirror and palette.
7. Mali Magic
View this post on Instagram
Follow @kingmalimagic for: Perfectly sculpted cheekbones and glowing skin for all skin tones
Mali’s makeup skills are next level, which explains why she works with A-listers like Tiffany Haddish and Nicki Minaj. Can we also take a minute to appreciate her work on supermodel Adut Akech? This is the ultimate understated, natural-glam makeup look.
8. Sam Fine
View this post on Instagram
Follow @iamsamfine for: Supermodel glam
Sam Fine has been serving up show-stopping makeup looks since the 90s, when he worked with supermodels like Naomi Campbell, Iman, and Tyra Banks. Let’s just say, he’s showing no signs of slowing down.
9. Danessa Myricks
View this post on Instagram
Follow @danessamyricks for: Editorial makeup looks, glossy skin, and eye poppin’ hues
MUA Danessa Myricks has taken the industry by storm. Her makeup line Danessa Myricks Beauty is a fave among celeb MUAs who love it for its innovative formulas and long-lasting staying power. Her Instagram feed is a celebration of makeup for all skin tones. We also love her most recent posts, which spotlight Black models working in the beauty industry.
10. AJ Crimson
View this post on Instagram
Follow @ajcrimson for: Bomb makeup products and incredible makeup looks
AJ has always shown support to women of color, not only through his makeup artistry but through his inclusive eponymous makeup line AJ Crimson Beauty.
Celebrity Hairstylists To Follow
Hair in the Black community is deep-rooted in history and culture, and these celeb hairstylists are working their magic to bring traditional and bold styling back to the mainstream beauty space. Celebrating the beauty of Black hair, collectively they’ve created some of the most iconic red-carpet looks to date.
11. Shelby Swain
View this post on Instagram
Follow @theshelbyswain for: Afros, baby hairs, and Lizzo slaying non-stop
Lizzo’s go-to hairstylist, Shelby Swain describes herself as the “Beyonce of baby hair.” Not only does she ensure Lizzo slays every situation, but her own afro is true #hairgoals. Follow her page for fierce feminine energy, sleek updos, and curls for days!
12. Nikki Nelms
View this post on Instagram
Follow @nikkinelms for: Inspirational hairstyling on iconic women
Nikki Nelms is flexing her hairstyling muscles hard, and it’s no understatement to say she is a total genius when it comes to hair. She’s the go-to stylist for Janelle Monae, Zoe Kravitz, and Solange – she created Solange’s “Don’t Touch My Hair” beaded masterpiece – and her Instagram page is a never-ending source of natural hair inspo.
13. Kendall Dorsey
View this post on Instagram
Follow @kendalldorsey1 for: Curly hair girls living their best life!
Kendall Dorsey works with the likes of goddesses Yara Shahidi, Solange, and Justine Skye, which should give you an indication of his insane skill level. His Instagram page is dripping in sauce and energy.
14. Larry Sims
View this post on Instagram
Follow @larryjarahsims for: Natural hairstyling inspo from some of Hollywood’s biggest stars!
Larry’s client roster includes some of the most gorgeous women in Hollywood… Ahem, Zendaya, Gabrielle Union, and Black Panther star Danai Gurira. Follow his page for some major hair inspiration, from bedazzled braids to jaw-dropping natural-textured updos.
15. Felicia Leatherwood
View this post on Instagram
Follow @lovingyourhair for: A celebration of natural hair
Felicia’s Instagram page is a true celebration of natural hair. Not only does she share snaps of her celeb clientele including Lena Waithe and Issa Rae but she supports and uplifts her curly and coily hair community. She reminds people daily to love their textured hair, and we’re SO here for it.
16. Vernon Francois
View this post on Instagram
Follow @vernonfrancois for: Major hair creativity, candid celeb vids, hair care tip and products
We refer to hairstylist and curl educator, Vernon Francois, as the curly hair God for a plethora of reasons. First and foremost, he’s famous for creating some of the most beautiful hairstyles on the red carpet while also educating the curly hair community. We also can’t forget to shout out his line of hair products that cater for all types of curls.
17. Ursula Stevens
View this post on Instagram
Follow @ursulastephen for: Celebrity hair inspo and behind the scenes snaps
Zendaya, Tiffany Haddish, and Laverne Cox all rely on Ursula to keep their tresses in check. Follow her for flowing manes, big juicy curls, and hairstyling BTS.
18. Lacy Redway
View this post on Instagram
Follow @lacyredway for: Non-stop killer looks and celeb inspo
Lacy Redway is redefining natural hair in Hollywood. She’s currently one of the most in-demand hairstylists who is famed for celebrating Black culture and working with her client’s natural texture in all of its glory.
19. Monae Everett
View this post on Instagram
Follow @monaeartisty for: Industry secrets and educational tips
If you’re a hairstylist who’s wanting to make it in the beauty industry, you need to follow Monae. Her feed is overflowing with insider tips and industry secrets. Even if you’re not a hairstylist, you’ll be drooling over the incredible hairstyles in seconds.
20. Shani Crowe
View this post on Instagram
Follow @crowezilla for: Braids for days
Shani Crowe’s braiding skills are next level. From architectural cornrows to neon braids, her page celebrates Black culture and its African roots.
Nail Artists To Follow
Nail art has become one of the biggest beauty trends over the past two years, however, there’s a serious lack of diversity in the nail care world, and that needs to change. Let’s get started with your personal feed. Here are 10 Black nail artists that’ll provide all the nail inspo you need.
21. Mimi D
View this post on Instagram
Follow @nailsbymimi for: Intricate nail art and bold colors
Mimi is an award-winning manicurist, who specializing in nail art & crisp clean manicures.
22. CustomTnails
View this post on Instagram
Follow @customtnails1 for: If you’re an extensions kinda girl, follow @customtnails1 for all the inspo
Celebrity nail stylist, Temeka, works with trailblazers like Alica Keys and Janelle Monae. And while Alicia may opt for a more minimal vibe, this Instagram page is dripping in bejeweled nails and bold colors.
23. Chaun Legend
View this post on Instagram
Follow @chaunlegend for: Extra AF nail designs and celebs nails
Chaun Legend is literally a legend in the nail industry. He’s the go-to guy for the Kardashians and Jenners and a master at nail art. When it comes to nails, you name it, he can do it.
24. Sara Nicole
View this post on Instagram
Follow @glitt3r_nails for: Kira Kira-styled manicures, floral details and tons of crystals.
Nail stylist Sara Nicole is certified by Swarovski, which tells you everything you need to know. Expect extravagant nail designs and a lot of sparkles!
25. Nails by Kia
View this post on Instagram
Follow @artofkia: Unique nail designs
From flamed manicures and opaque extensions to jelly nails and camo designs, Kia’s Instagram page has a little bit of everything. If you’re looking for something you haven’t seen before, this page will come through for you.
26. Timia Knox
View this post on Instagram
Follow @nailsbytimia for: Jaw-dropping manicures
Owner of salon Prissy Bee Nails and aesthetics, Timia serves up seriously intricate nail art. We’re obsessed!
27. Rachel Lynn
View this post on Instagram
If you’re addicted to nail art as much as we are, you need to follow @prissy__nails. From ombre coffin cuts to neon ballerina nails, we’re drooling over these designs.
28. Paragon Nails
View this post on Instagram
Follow @paragonnails for: Chic nail art and almond manicures
If you’re a sucker for a nail trend, follow this Massachuetues-based nail artist for some major inspo. Marble nails? Check. Cow print nails? Check. Virgin Nails? She’s got you covered.
29. Etched Nails
View this post on Instagram
Follow @etchednails for: Straight fire manicures
Get ready to take some screenshots! Etched Nails Instagram feed is overflowing with all your fave nail trends from floral designs to logo manis.
30. Lavette Cephus
View this post on Instagram
Follow @beauty_asylum for: Intricate nail designs and insane nail art
Lavette’s attention to detail is off the charts. We’re obsessed with this ‘Stay Home’ manicure.
Beauty Bloggers
Over the last decade, we’ve witnessed the power of social media and the influencer revolution. These incredible Black beauty bloggers are leading the way with creativity and makeup techniques.
31. Leonore Christa
View this post on Instagram
Follow @leochrista for: Fierce style, dewy skin and glossy lips
London-based influencer and content creator Leonore Christa’s Instagram feed is bursting with fierce, feminine energy. From eye-popping highlighter, luxe OOTD looks, and vacay snaps, you’ll be scrolling through Leo’s page for hours.
32. Nyma Tang
View this post on Instagram
Follow @nymatang for: Makeup tips, product recommendations and flawless selfies
Beauty influencer Nyma Tang uses her platform to showcase killa’ makeup looks and share her product recommendations and makeup tips for deeper skin tones.
33. Deb Falke
View this post on Instagram
Follow @falkebeauty for: Makeup, skincare, and fashion galore
Be ready to get lost in the land of Falke beauty – whenever we start scrolling through her Instagram feed, we cannot stop. It’s overflowing with the latest beauty trends and everything in between. Deb is not afraid to experiment.
34. Charity Leigh
View this post on Instagram
Follow @iamcharityleigh for: Dramatic eye makeup looks, gothic glam vibes
Love fierce, dramatic makeup? Charity’s feed is a treasure trove of opulent makeup looks, flawless eyeshadow, and layered liner. There’s no such thing as minimal makeup here.
35. Gary Thompson, AKA The Plastic Boy
View this post on Instagram
Follow @theplasticboy for: Makeup tutorials, killer cheekbones and skincare recommendations
Come for Gary’s sculpted features and jaw-dropping makeup skills. Stay for the skincare advice, product recommendations, and fierce styling tips.
36. Christina Abiola
View this post on Instagram
Follow @christinaabiola for: Adorable baby pictures, flawless makeup, and all-around realness and positivity
Christina finds the perfect balance between cute baby snaps, beauty tutorials, and stunning selfies. Her Instagram bio says it all: “This page is a collage of my growth!” We love everything about her.
37. Nellie Robert
View this post on Instagram
Follow @vintynellie for: Insta glam, baby hairs, and snatched updos
Follow Nellie and get a masterclass in fierce styling, makeup tutorials and picture-perfect glam. Her selfies are straight fire!
38. Patricia Bright
View this post on Instagram
Follow @patriciabright for: An insight into the life of a female boss
Social media maven and Founder of The Break Platform, which empowers women to “make money moves,” Patricia Bright is a true trailblazer. Her accolades don’t stop there, she’s also a YouTube star, fashion and beauty blogger, mummy to two beautiful children, and most recently, Savage X Fenty Ambassador. She’s also one of the kindest and sweetest people – a must-follow!!
39. Ohemaa Bonsu
View this post on Instagram
Follow @_ohemaabonsu for: Next level makeup skills
Known for her bold makeup looks and insane skill level, Ohemma’s makeup tutorials are a must-watch. Especially for fellow rich skin beauties as she has tons of helpful tips and product recommendations.
40. Tammi Clarke
View this post on Instagram
Follow @makeupbytammi for: Step-by-step makeup tutorials
It’s no secret that here at HB HQ, we could watch makeup tutorials for hours, in fact, we do regularly. And Tammi’s Instagram transformations are some of our faves. Check out her page to see the lastest makeup products live in action.
41. Uche Natori
View this post on Instagram
Follow @uchjn for: Fox liner lewks, waistlong braids, and off-duty model style
Storm model and beauty influencer Uche is not only stunning, but her makeup skills are major, her style is on point, and her captions are everything.
42. Tavaris Jefferson
View this post on Instagram
Follow @varijstylez for: Dreamy makeup looks and a masterclass in saucy selfies
Cut creases, multi-color shadow and pastel hues, there’s literally no look L.A-based MUA, Tavaris, can’t slay.
43. Bex Campbell
View this post on Instagram
Follow @bexcxmpbell for: Makeup and hair tutorials
Bex shares every step of her beauty routine with her followers from her nighttime skincare routine to her curly hair regimen. And of course, her daily makeup looks that range from neon floating liner to pastel shadow.
44. Chime Edwards
View this post on Instagram
Follow @chiimeedwards for: Natural hair care tips and fashion and beauty styling inspo
Chime Edwards knows what she’s talking about, so if you’re looking for natural hair care recommendations, tips and inspo, she’s your go-to girl.
45. Shalom Blac
View this post on Instagram
Follow @shalomblac for: Fierce selfies, sexy lingerie snaps, and major wig energy
Shalom Blac is a fearless beauty boss who reminds her followers daily to love their imperfections. Check out her Instagram and YouTube to follow her glam life.
46. Jackie Aina
View this post on Instagram
Follow @jackieaina for: Makeup tips, beauty advice, and everything in between
Jackie Aina is a force of nature. She uses her platform to uplift her community and demand more diversity from the brands she works with, all while creating her informative and useful makeup tutorials and reviews.
47. Naezrah
View this post on Instagram
Follow @naezrahlooks for: Out of this world artistry
Naezrah redefines the term makeup artist. For real, her incredibly creative looks are literal works of art.
48. Bella Michelle
View this post on Instagram
Follow @onlybells_ for: No makeup-makeup vibes
Bella Michelle’s Instagram page is full of no-makeup makeup looks and feminine glam. Follow her for all things beauty and style.
49. Michael Brooks
View this post on Instagram
Follow @the_brooksbrother for: Breathtaking makeup looks
London-based MUA Michael Brooks is known for his creativity and feathered brows and he continuously serves up some of the most beautiful makeup looks on Instagram.
50. Zainab Hassan
View this post on Instagram
Follow @zainabhassanxo for: Stunning makeup looks and sunkissed selfies
When Zainab isn’t perfecting the most incredible makeup looks, she’s working to improve her community with The Hope For Us Charity. She’s a beautiful soul inside and out, with a ton of creativity that you have to check out!
For more amazing women to follow right now, check out 11 inspirational Black women who are using their voice for change.
Leave a comment