Unlock Your Power With Our NEW EM(POWER)ED Collection

Hey my loves! It’s that time of year when I share something really special with you guys; a collection that is extremely sentimental to me and a part of my journey – and honestly, a journey that I feel like a lot of us are going through together. You guys know our big palettes have been a form of self-expression for me. We started with New Nude, feeling good for yourself, Naughty Nude, feeling sexy and allowing yourself to feel confident, and then our Rose Quartz palette, an exploration of self-love and acceptance.

This new palette and collection are about that next step of allowing yourself to embrace every aspect of who you are and unlock that superpower, that potential, that magic that is in every single one of us… and let it break free. The new EM(POWER)ED Collection is here to remind you just how powerful you truly are!

What Empowerment Means To Me

Empowerment is about accepting who you are, your limitless potential, and knowing that you’re capable of anything!

The thing is, when I started my journey in the beauty industry, I never knew it would take me this deep into understanding who I really am. The truth is, we are all born powerful, but sometimes we let other people’s opinions hold us back from realizing our full potential. Whether we listen to it or not, it’s hard not to let it chip away at us, and sometimes, we allow ourselves to be defined by others, and that limits us. I’m here to tell you to free yourself of limiting beliefs, that you’re capable of the unimaginable, and that you can become everything you have ever dreamed.

Beauty is what got me started on this journey, and it’s taken me on a rollercoaster of self-realization over the years. I wanted to create a palette that embodied this energy. So meet our EM(POWER)ED palette, a tool to play with on your journey to being your most powerful YOU.

The EM(POWER)ED Collection

This is a collection to inspire you and remind you that you are strong and powerful every time you use it. The EM(POWER)ED Collection includes our EM(POWER)ED palette – 18 shades inspired by the color of power, gold – a LEGIT Lashes Double-Ended Mascara in limited edition gold packaging, and an all-new Face Gloss with gold shimmers. We also recreated our WISHFUL Eye Lift & Contour masks with a bold gold empowered statement and put together the ultimate Lip Kit with gold details.

The EM(POWER)ED Eyeshadow palette

Thrive as your most abundant self with this luxurious line-up of 18 unique, buttery-smooth shades of gold, copper, brown, and neutrals. It is truly the ultimate palette that works for simple daytime looks, soft glam, full beat, gloriously gold, and dramatic eye moments.

From buttery mattes and gel-liner hybrids to foiled chrome metallics and wet-look shimmers, we created new textures for you to play with so your looks can be extra versatile.

The Textures

via Giphy

New! 2 x Gel Hybrid Eyeliner Shadows: Super pigmented hybrid eyeshadow creams. Use as eyeshadows, liners, or eyeshadow bases once set.

2 x Creamy Metallics: Mesmerizing, shimmery metallic shadows for a supercharged chromatic glow.

New! 1 x Crushed Flake Metallic: Extra luxurious crushed flake metallic shadow to add serious sparkle to your attitude.

New! 2 x High-Shine Wet Metallics: Innovative, wet metallic eyeshadows for a glossy high shine effect.

2 x Powder Metallics: Soft-shine metallic pearl shadows that build to a foil effect.

9 x Powder Matte Eyeshadows: Intensely pigmented, velvety soft mattes with a suede finish that you can seamlessly build and blend.

What eye look would be complete without lashings of mascara? For this super special collection, I wanted to recreate my all-time fave LEGIT Lashes Double-Ended Mascara in limited-edition bold gold.

Empowered Brush Set

We also created a 3-piece eyeshadow brush set with super luxe gold handles and high-quality synthetic fibers to help you guys nail your look (available exclusively on hudabeauty.com). This gorgeous set includes:

EYE | BLENDER Brush: Perfect for picking up and blending matte powder shadows.

EYE | SHADE Brush: Effortlessly builds and diffuses metallic and matte shadows.

EYE | LINE Brush: A tiny angled brush, perfect for using with gel eyeshadows and for intricate, detailed looks.

Empowered Face Gloss Highlighting Dew

You guys know I live for a highlighter moment, and this has to be my new fave! Our limited-edition Empowered Face Gloss is a multi-use highlighting gloss with a sheer shimmer formula packed with super fine yellow and rose gold pearl flakes for a natural, dewy glow.

It lit-erally reflects the light for a luminous, glass-like sheen, while the lightweight formula melts into skin without feeling sticky or heavy. The universally flattering shade comes in a gorgeous gold compact with a mirror so you can gloss up on the go.

Lip Trio Kit

You guys know no look is complete without a sexy lip, so we created the ultimate kit with some of my fave shades that I know look divine on all skin tones. Our limited-edition Lip Trio Set features a mini Lip Contour 2.0 in Pinky Brown, a mini Silk Balm in a brand new shade ‘Bold Gold,’ and a full-size Power Bullet Matte Lipstick in our best-selling shade, Interview, which we’ve recreated in an exquisite gold pack. The set comes in our cult fave reusable lip tins finished in gold.

WISHFUL Empowered Eye Lift & Contour Double Peptide Hydrogel Masks

Whether you need help perfecting your signature wing or your eyes need a little TLC, the Empowered Eye Masks will instantly lift, de-puff, and brighten the eye area while being your makeup prep BFF. Each pack contains three pairs of easy-to-apply masks, and their Empowered message is sure to put a smile on your face.

WIN Mentorship with Me to Empower Your Dreams!

In 2012, when I started my business, I really wished there was someone with experience who I could talk to who would just be there for me to give me advice and help me start my journey.

After years of challenges, I have gathered an empowering team around me to build my DREAM business, and now I want to EM(POWER) you to do the same! So, our beautiful shadows aren’t the only thing you can play with, the unique cover of our EM(POWER)ED palette is also a QR code that will take you to a special competition.

The competition: Three winners will join a group mentoring session with me, where I’ll share my experience and give you the chance to ask all your questions on empowering yourself and maximizing your potential!

Entry: To enter, scan the QR code on our EM(POWER)ED Eyeshadow Palette, and fill in the form on site along with what you or your nomination’s dream is.

Applications open 3rd October 2022 21:00 GST. The competition closes on 9th January 2023 21:00 GST. Winners will be announced by 16th January 2023 21:00 GST.

I’m so excited to have the opportunity to hear your dreams and help you make them come true. Good luck, my loves!

Where To Shop The EM(POWER)ED Collection

The Huda Beauty EM(POWER)ED Eyeshadow Palette, $67 USD (£58/ €67/ 278 AED), Beauty EM(POWER)ED Face Gloss, $39 USD (£34/ €39/ 169 AED), WISHFUL EMPOWERED Eye Lift & Contour Masks, $13 USD (£11/ €13/ 56 AED), and EM(POWER)ED Eye Brush Set, $35 USD (£30/ €35/ 151 AED), will launch on October 3rd. Shop the full collection on HudaBeauty.com or with our global retailers: Sephora US, Boots, Sephora France, Sephora UAE, Nykaa, Douglas, Cult Beauty, Sephora Australia, and Sephora Saudi Arabia, Sephora Canada, and more.

I can’t wait for you guys to try this collection! I hope it makes you feel empowered!