Hydrate Head-To-Toe With These 10 New Beauty Launches  

From cuticles that look like they’ve been through the wringer and crunchy parched hair to skin that’s giving the Sahara desert a run for its money, the struggle to keep hydrated during winter is too real. Fortunately, it’s 2023, and we’ve got a whole arsenal of modern-age cosmetic chemists who know a thing or two about concocting incredibly hydrating products that’ll keep you soft, supple, and comfy from H2T. So many goodies are coming down the pipeline, but these are our fave new launches of the moment. 

1. Glow Recipe Avocado Ceramide Moisture Barrier Cleanser, $28

Source: Glow Recipe

Ceramides are one of the best ingredients you can work into your winter skin routine. They’re like little superheroes for your skin barrier, helping to keep moisture in and nasties out. This new cleanser from Glow Recipe puts ceramides front and center along with avocado and pre/post-biotics for bouncy, healthy, hydrated skin. 

2. Amika Water Sign Hydrating Hair Oil with Hyaluronic Acid, $32

Source: Amika

If your strands are sending an SOS signal, that’s a sign you could tweak your current regimen. Shampoo and conditioner are great, but throw in a hydrating hair oil, and we’re talking about glossy *chef’s kiss* perfection. Amika’s new launch also helps nix frizz and breakage.

3. CAY SKIN Isle Lip Balm SPF 30 with Sea Moss and Aloe Stem Cells, $14

Source: CAY SKIN

On the hunt for a lip balm that does it all? You seriously have to try Cay’s Lip Balm. Not only does it lend perfect juicy color and shine, but it packs an SPF 30, tastes like vanilla brown sugar, and contains nutrients such as sea moss and aloe stem cells to hydrate, soothe, and protect. The clear gloss is a great go-to, but the two new shades are covetable. 

4. Urban Decay Quickie 24H Multi-Use Concealer, $33

Source: Urban Decay

Hot off the Urban Decay presses! The brand’s newest launch is a multi-use concealer, which features a super hydrating, non-cakey formula that actively hydrates your skin while you wear it. Plus, there’s a dual-ended applicator that gives you multiple application choices.

5. Alaffia Chebe Powder Deep Conditioning Mask, $13

Source: Alaffia

Formulated with creamy shea and moringa butters, this ultra-thick mask from Alaffia was formulated specifically for curly hair types that want to strengthen, revitalize, and repair damage and dryness. Smooth it over wet hair from root to tip, then let it soak for about 10 minutes before rinsing. Bam – bouncy curls!

6. Naturopathica Manuka Honey Whipped Oil, $72

Source: Naturopathica

Let’s give it up for the bees, who bestow us with Earth’s true gold: Manuka honey. This new face cream from Naturopathica features a whipped blend of antioxidant-rich jojoba oil, smoothing apricot kernel oil, and super hydrator manuka honey. A little goes a long way!

7. e.l.f. Cosmetics Suntouchable! Whoa Glow SPF 30 Sunscreen & Primer, $14

Source: e.l.f. Cosmetics

We love a wallet-friendly sunscreen, so when we heard that e.l.f was launching their own (finally!), we knew it was gonna be a champ. Since its debut, it’s been met with very loud applause from skincare gurus, derms, and everyone in between. It’s super lightweight, has a radiant finish, isn’t greasy, and won’t leave a white cast. And while you can use it alone, it also plays nicely with makeup since it has a hydrating priming lotion with some real grip power.

8. SIDIA The Hand Care Duo, $72

Source: SIDIA

For something you do multiple times every single day – that’d be washing your hands – it only makes to treat yourself to the best of the best. Enter: This srsly luxurious hand duo from Sidia, which comes with both a hand scrub and serum. The scrub, delivered via pump, doubles as a hand wash and has a fine amount of grit. The non-greasy serum has a mix of avocado butter, shea butter, aloe vera, prickly pear, and cactus flower extract. (You can also buy both individually.) 

9. Florence by Mills Surfing Under The Eyes Hydrating Treatment Gel Pads, $20

Source: Florence by Mills

Ever noticed that the skin underneath your eyes looks and feels drier compared to other parts of your face? That’s because there are fewer oil glands here, which means you need to compensate. After washing your skin, apply a serum to damp skin and then lay these bad boys on top for instant hydration. 

10. REN Skincare Moroccan Rose Otto Body Wash, $36

Source: REN Skincare

The bulk of our body’s largest organ occurs below the neck, so make sure you’re taking time to foster healthy skin here. The best place to start is with a hydrating body wash, like this heavenly rose-scented option that REN just launched. 

Dealing with thirsty skin? Try out skin flooding, TikTok’s latest viral trend that derms say is a legit hack for an instantly hydrated complexion.