Meet The NEW Drugstore Makeup Products On The Block (Under $20)

Drugstore brands move quickly, and if you don’t stop and look, you may miss some bomb-ass formulas. That’s where we, your beauty-loving private investigators, come in. We’re pulling the files on the NEW glossy lip oils, concealing correctors, and lifting mascaras making their way onto the market. These under $20 beauty products are worth closer inspection!

1. NYX Professional Makeup Fat Oil Lip Drip Vegan Lip Oil, $9

Source: NYX Professional Makeup

Shades: 8

According to NYX, it’s “the very first lip drip of its kind.” *Cue the squeals!* Raspberry and cloudberry oils leave your lips dripping in dew as squalene delivers 12-hour hydration. Thanks to the XL applicator, it’s super easy to achieve glossy – but never sticky – lips on the run. She’s a real crowd-pleaser, whether worn alone or over your fave lip liner.

2. e.l.f. Cosmetics Camo Color Corrector, $4

Source: e.l.f. Cosmetics

Shades: 5

If you’re new to color-correcting, it involves using tinted formulas – like NYX’s full-coverage tubes – to cancel and correct any unwanted tone to even your complexion. And these e.l.f. color correctors do it all. They’re hydrating, crease-resistant, and long-lasting because they contain hyaluronic acid and rose flower water. Also, every shade –green, blue, peach, orange, and yellow – neutralizes specific concerns, from redness to dullness, on different skin tones, so double-check before shopping!

3. Makeup Revolution Balm Glow, $12

Source: Makeup Revolution

Shades: 5

Swipe this creamy balm on your lips, cheeks, and eyelids for the prettiest monochromatic look in seconds. Blending effortlessly, every dewy shade adds a soft natural flush to bare skin, or you can build it up for a poppin’ hue. In short: it’s a one-stop-POT for your daily glam.

4. FLOWER Beauty Lowlight Liquid Contour, $15

Source: FLOWER Beauty

Shades: 3

We’d never refuse an ultra-light contour wand like this one, especially since it suits our current #NaturalGlam vibe. Infused with moisturizing ingredients like goji berries and cranberry seed oil to nourish the skin, the built-in cushion applicator makes sculpting hella easy. Defined cheekbones, here we come.

5. L’Oréal Paris Telescopic Lift Washable Mascara, $15

Source: L’Oréal Paris

Shades: 3

*Ahem…* You’ve obviously heard about her if you’re on TikTok as much as we are. In case you missed out, she’s a lash-lifting hunny that adds volume, drama (duh), and up to five millimeters of length. Thanks to the load-and-lift brush and double-hook bristles, every lash strand is coated with show-stopping (and, in this case, internet-breaking) pigment that lasts all day long.

6. Maybelline Green Edition Balmy Lip Blush, $10

Source: Maybelline

Shades: 10

She’s special because of that #GreenEdition label. Maybelline understands that people want good-for-skin and good-for-planet products, so they created a hydrating lip balm using 94% natural-origin ingredients! Enriched with mango oil, it adds a gorgeous tint of color with a reflective finish that they describe as “BLUSHED.” Glossy and #Green – what’s not to love?

7. Tower 28 Beauty JuiceBalm Vegan Tinted Lip Balm, $16

Source: Tower 28 Beauty

Shades: 4

This skincare-meets-makeup buttery vegan balm contains a moisture-replenishing duo of shea butter and marula oil that softens and smooths your lips for those mwah moments. It also adds a juicy veil of color and a dewy sheen without drying the lips, thanks to mango seed oil, vitamin E, and vitamin C.

Now check out these drugstore beauty brands that deserve G.O.A.T. status.