Blends Like Butter, Crease-Proof & SO Pigmented: Meet Our NEW #FauxFilter Concealer!

Hey my loves, today is the day I get to tell you guys all about our newest #FauxFilter innovation and what I truly believe to be the best concealer out there right now! Meet the concealer made for modern complexion goals, the concealer that does exactly what you want it to, our NEW #FauxFilter Luminous Matte Concealer. I’m genuinely not exaggerating when I say that this is the most blendable, effortlessly buildable, comfortable, and pigmented concealer I’ve ever used! My team and I have spent years developing this to bring you 29 delicious shades of goodness, and I’m so excited to tell you all about it.

The Formula

We had so much feedback since we created our first-ever concealer years ago! We took all of that on board and combined it with everything you guys love from our cult full coverage #FauxFilter Luminous Matte Foundation to bring you the ultimate concealer formula. The result is a crease-proof, medium-to-full buildable coverage creamy concealer that instantly brightens, conceals, and moves with you for a luminous matte, skin-like finish that lasts all day without caking. It’s also fragrance-free, waterproof, sweat-proof, transfer-proof, and gives 14-hour wear for a smooth filter-finish effect that feels like a second skin.

via Giphy

Infused with conditioning sweet almond oil and vitamin E to care for the delicate under-eye skin, this versatile concealer has a lightweight, blendable formula that melts into skin like butter but doesn’t compromise on coverage or staying power! It effortlessly conceals dark circles and blemishes, beautifully blurs skin, and brightens the under-eyes without collecting or settling into fine lines.

Unlike our Overachiever Concealer, we wanted to give this a doe-foot applicator to make targeted application easier than ever. We created a super soft, large and juicy doe-foot applicator that hugs the skin and makes the application feel extra easy and just a little bit luxe.

The Shades

In addition to the existing shades of our Overachiever Concealer, we’ve created nine NEW shades to better match our new and improved #FauxFilter foundations and ensure we have the perfect match for all skin tones and undertones.

To find your perfect shade across our Huda Beauty Complexion products, check out our Ultimate Huda Beauty Complexion Shade Matching Guide, which matches our new #FauxFilter Luminous Matte Concealer with both of our #FauxFilter foundations, GloWish MultiDew Skin Tint, GloWish Luminous Pressed Powder, and our Easy Bake Loose Setting Powder, AKA our concealer bestie!

#FauxFilter Concealer Application Tips

Step 1: Apply concealer under eyes, on dark spots, redness, and blemishes, or any areas you’d like to highlight and lift. (Use concealer after foundation if using foundation.)

Step 2: Blend using a brush or damp sponge. Repeat for added coverage.

Trick for dark circles: Lightly dot a lighter shade to your natural skin tone under the inner corner of your eye and blend outward.

Trick for blemishes: Lightly dot the shade closest to your natural skin tone onto the blemish and let it set slightly (leave for 1 to 2 minutes) before lightly blending outwards.

Trick for redness: Lightly dot the shade closest to your natural skin tone directly to any red or discolored areas and blend outward.

My Concealer Application Hack:

1: Use a brighter shade under your eyes to brighten and refresh your complexion.

2: Use your closest skin-matching shade under contour and brows, or on your nose and chin for a lifted look.

Try Our Face | Conceal & Blend Brush

Our new concealer brush has been specically created to optimize coverage while giving an effortlessly blended finish every time. The domed-shape design with densely packed synthetic fibers seamlessly buffs product into the skin for a natural, second-skin finish. It’s also suitable for liquid and powder formulas.

The handle gives full application control and is ideal for buffing, blending, and concealing under-eye dark circles, fine lines, blemishes and redness, and other small areas to achieve seamless coverage and an airbrushed finish.

Finally, I always like to set with a light dusting of powder to keep everything locked in and fresh all day long!

I cannot wait for you guys to try this! The Huda Beauty #FauxFilter Luminous Matte Concealer, $29 (£23, €28, and  AED126), will be available to shop online and in stores on June 13th and with our other global retailers.

If you loved our Overachiever Concealer and want to find your new #FauxFilter Luminous Matte Concealer, check out this shade guide below.