We Can't Stop Thinking About The Preppy Hair Trend... It Is EVERYTHING!

hair

by Eleanor Mallon |

Wed, 9 Nov 2022

We don’t know about you, but we’re hardcore Gossip Girl STANS. Real talk: our love for Serena ran so deep that we went blonde, and we wore *gasp* bright pink tights modeled after Blair Waldorf. Needless to say, we were OBSESSED! So, when we heard about a new TikTok trend taking inspiration from the ICONIC TV show, a trend that was also scattered all over the SS23 runways and is fast becoming a MAJOR celeb hair trend, we needed to know all the details… quickly. Here’s the full scoop on the preppy hair trend, plus tons (and TONS) of inspo.

The Preppy Hair Trend TikTok Hype

@witchxfilms the beauty of gossip girl. ||Tags: #Fyp #Fy #gossipgirl #blairwaldorf #leightonmeester #edit ♬ GONE, GONE / THANK YOU – Tyler, The Creator

Let us start by filling you in on the TikTok hype as it’s picking up A LOT of traction thanks to its love affair with all things xoxo Gossip Girl (sorry, we couldn’t help ourselves). The hashtag #GossipGirl has generated over 7 billion views on the app… WOW. Given a second thought, it makes total sense – the app is high-key obsessed with the Y2K era, consistently turning to Y2K trends and cultural phenomenons for inspo.

@darylsfav #darylsfav #gossipgirl #gossipgirledit #gossipgirledits #gossipgirltiktok #gossipgirlhere #serenavanderwoodsen #serenavanderwoodsenedit #blairwaldorf #blairwaldorfedit #blairandserena #blairandserenaedit #serenaandblair #serenaandblairedit ♬ sonido original – sele 🙂

Blair Waldorf alone has almost 3 billion views, and her iconic hairstyles are just as relevant now as they were back in the 2000s. Pair this with the rise of the preppy aesthetic and collagecore and you have the perfect storm to create a MAJOR trend.

@danahassonn are you team blair or serena?? #gossipgirl #hairstyles ♬ Stuck In The Middle – Tai Verdes

As for the DL on the beauty details; TikTokers are loving headbands (Blair’s signature), silk scrunchies, and voluminous blow-drys.

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The High Fashion & Celeb Hype

For all the millennials out there, the good news is the trend doesn’t start and end on TikTok. We saw the preppy aesthetic on the SS23 runway at shows like Tommy Hilfiger and Thom Browne. Plus, even after the shows, the models nodded to the trend with their off-duty ensembles. After scaling Instagram, it became more and more apparent that it’s a celeb-backed trend too, so we curated the ultimate preppy hair mood board.