Why Everyone Is Losing Their Mind Over This $12 Lipstick

If TikTok says that a beauty product is universally flattering, best believe it’s about to fly off the freakin’ shelves. And that’s why EVERYONE’s waiting for Revlon’s viral Super Lustrous Glass Shine Lipstick, $12, in Shade Rum Raisin, to be restocked ASAP. The $12 formula has almost 40 million TikTok views, with TikTokers claiming that “if lip gloss and lipstick had a baby, this would be it.” Revlon, you have our undivided attention.

@catherine.abreu If a lipgloss and a lipstick had a baby ✨ @revlon ♬ Big Boys – cshsznxo!

TikTok’s Viral Lipstick: Revlon Super Lustrous Glass Shine Lipstick, $12

Source: Revlon

What it is: A buttery lipstick that applies like lip balm, tints like lipstick, but shines like lip gloss. Shade #RumRaisin, the sold-out viral shade, has about 60 million views, but there are 13 other shades to play with, including deep plums, rosy reds, and even a clear formula.

@bonitravo trying revlon glass shine lipsticks #blackgirlmakeup #revlonglasshine ♬ original sound – toni bravo

@hudabeauty Reviewing the viral $6 Revolon lipstick #foryou #tiktokmademebuyit #virallipstick @Huda ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat

What we liked: Where do we begin? This drugstore lipstick adds a veil of color with a buttery melt-on-your-lip consistency that feels expensive, even though it costs $12. We’re obsessed with how moisturizing it feels, thanks to hydrating hyaluronic acid and aloe, but its glass-like glossiness is impossible to ignore – credit the formula’s high-shine emollients for that! The finish is honestly stunning.

@themexicanbeauty Video/Inspo by @catherine.abreu This @revlon lipstick is BEAUTIFUL 🤩 shade: rum raisin #revlonlipstick #revlonglasshine #affordablemakeup ♬ original sound – TheMexicanBeauty

The best part? It’s hella versatile. If you’re a tinted lip balm babe or prefer a my-lips-but-better vibe, stick to one coat for a sheer finish. Alternatively, build it up or swipe it over a pigmented formula like our Huda Beauty Liquid Matte Lipstick, $21, for higher pay-off and longer staying power (we’ll explain why later).

The $12 lipstick also dupes some of your fave lip formulas, but for literally half the price! Suppose you can’t splurge on Chanel’s Rouge Coco Flash Lipstick, $45, MAKEUP By MARIO’s MoistureGlow™ Plumping Lip Serum, $24, or even our own Huda Beauty Power Bullet Cream Glow Hydrating Lipstick, $25. In that case, run to your nearest drugstore STAT – the #HBFam never gatekeeps.

What we didn’t like: Before we discuss the formula’s longevity, we’d like to warn you that it’s bitter-sweet. *puts on lab coat* Okay, the delicate formula has low-melting-point waxes, which is why it applies like a balm – a factor we love! But the downside is that it’s prone to melting, fading, and bleeding outside your lip line. So if you’re going for all-day wear, make time for midday checkups and reapplication, or pair it with a long-lasting lip liner, like our Huda Beauty Lip Contour 2.0, $19, to keep smudging out of sight.

@sweetgirl.koko @revlon super Lustrous Glass Shine in sparkling honey & rum raisin ✨ @rarebeauty ♬ Kill Bill – SZA

The bottom line: We’re hella impressed with this drugstore lippie. The glossy, glass-like finish is just stunning, perfect for impromptu plans or the occasional rendezvous. While we wish it was less prone to smudging, with a little lip liner first, the formula stays longer without feathering! In short, Revlon slayed.

While we’re on the subject of dupes, you’ll save major coin with these under $20 drugstore dupes.