The Celeb Beauty Brands That Are Worth Trying
Remember the iconic 90s and Y2K era of celebrity fashion lines and fragrances that had our teenage selves *literally* contemplating giving up a kidney or two to get our hands on Britney’s Curious or some Spice Girls Buffalo sneaks? Ah, what a time. Fast forward to two decades later, and celeb beauty has now evolved in a major way with more and more celebrities branching out of their conventional role as beauty faces and ambassadors to launch their very own skin, haircare, and makeup lines.
via Giphy
Scroll down for a list of some of our fave celeb beauty bosses and their star products that have our stamp of approval.
(FYI, there are a lot more celeb brands we couldn’t squeeze in and others rumored to be in the works (hello Bardi Beauty!) so watch this space for part 2 of this post.)
Victoria Beckham Beauty
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Born: 2019
Founder: Victoria Beckham
Claim to Fame: Luxury, high-performance clean beauty created by women for modern-day, Posh bawses on the move. From rejuvenating serums and moisturizers, and the chicest face, eye, and lip makeup, there are holy grail items for everyone.
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A Best Seller: Satin Kajal Liner in ‘Cocoa,’ $28. This creamy, rich matte brown glides on like butter and provides the most insane color payoff, allowing you to create all types of eye looks (from soft to graphic) with zero hassles. Desire a smudged smoky eye, maybe a subtle tight line, a smoldering feline wing, or maybe you want to finesse a thicker lash line? This pencil makes all of that possible.
About Face
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Born: 2021
Founder: Halsey
Claim to Fame: Their ballsy, screw-beauty-rules attitude, About Face is loved for their eccentric, fun, and experimental approach to cosmetics with a line of ‘multidimensional’ items inspired by and made for all types of makeup lovers.
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A Best Seller: Shadowstick, $21. Five words: It’s the pigments for me. Available in matte and pearly finishes, these eyeshadow bullets provide next-level solid, pigment-rich, and uniform color in just a single swipe. They also feature built-in sharpeners so you can rock all kinds of fresh, trendy, and runway-like eye looks while on the go.
Honest Beauty
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Born: 2015
Founder: Jessica Alba
Claim to Fame: Honest Beauty is just one entity of The Honest Company empire — from baby-care, home-care, personal care, and beauty, Alba’s health and wellness brand holds itself to ‘an Honest standard of safety and transparency,’ providing rave-reviewed clean beauty that does a whole lot of good for your skin and the environment.
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A Best Seller: Extreme Length Mascara + Lash Primer, $17. If you want bomb lashes, this 2-in-1 wand is pure magic. Double-ended, with lash primer at the bottom and the blackest of black mascara at the top, this dual formula lengthens, defines, and volumizes to create dramatic and fan-like peepers in just a few coats. Texture-wise, it runs really smoothly; it also doesn’t smudge or clump lashes. Best believe, it’ll outlast your entire work shift with zero touch-ups.
Iman Cosmetics
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Born: 1994
Founder: Iman
Claim to Fame: Iman spearheaded namesake celeb beauty brands and shook up the industry with her diverse and inclusive outlook on cosmetics. From skincare, fragrance, and makeup, Iman’s collection is designed specifically for ‘African American, Latina and multi-cultural women with skin tones in a myriad of shades.’
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A Best Seller: All of her foundations have attained cult status, but our personal fave is the oil-free Second to None Stick Foundation, $29. This clutch-bag-friendly tube travels with us everywhere for the occasional touch-up while in transit. It builds medium to full coverage that’s not cakey and sets to a beautiful, velvety-matte finish. And if you’re a cream contour lover, we 10/10 recommend the shade ‘Earth 7’ as a worthy face snatcher.
TPH by Taraji
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Born: 2020
Founder: Taraji P. Henson
Claim to Fame: From bold cuts, head-turning hair color, and her ever-changing style choices, Taraji has showcased some pretty iconic and daring do’s in her 20+ year-long career. So when Hollywood’s resident hair chameleon drops an 18-piece haircare line, you better listen up and add to cart. TPH is a brand that’s bringing scalp health to the forefront of haircare conversations with formulations made for all hair types, textures, and styles.
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A Best Seller: Master Cleanse, $15, from her Scalp Care range, will elevate your wash days. We love its tingly feel as it breaks down build-up on the scalp, and its tri-touch applicator really gets into hard-to-reach spots, leaving your scalp looking and feeling squeaky clean. All of Taraji’s products create an ‘optimal’ scalp environment to ensure a healthy growth cycle is maintained so that your lengths can flourish. In this blend, you’ll find tea tree oil and witch hazel water to clear out toxins and alleviate any irritations.
Humanrace Skincare
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Born: 2020
Founder: Pharrell Williams
Claim to Fame: A brand that merges practicality, quality, transparency, and sustainability, from formula to packaging. Humanrace is all about easy living and a hassle-free skincare approach with their three-piece range that consists of natural and active ingredients to create age-reversing skin blends derived from Pharrell’s fountain of youth.
Say. no. more.
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A Best Seller: Their Rice Powder Cleanser, $28, detoxifies without leaving skin feeling parched. It includes two standout ingredients: rice powder and snow mushroom extract. Rice powder is an insanely gentle exfoliator known for its microfine particles that buff away dead skin cells and clear out clogged pores and other gunk. The end result is perfectly polished and clean skin. And snow mushroom extract, a new skincare fave that’s often dubbed as ‘the new hyaluronic acid’ due to its moisture-retaining abilities and skin-plumping benefits.
Keys Soulcare
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Born: 2020
Founder: Alicia Keys
Claim to Fame: Inspired by ancient beauty rituals and her love for skincare, Alicia Keys worked with dermatologist Dr. Renée Snyder to develop a line of nourishing and zen-inducing clean beauty staples. From their face mask, exfoliator, mist, cleanser, balm, candle, and facial roller (love!), her products will transform your Sunday self-care routine into a Sunday soul-care ritual.
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A Best Seller: Their Comforting Balm, $12 — its buttery texture and soothing vanilla smell are to die for. This non-greasy, multi-purpose balm for the face and body resolves dehydrated and dull skin in an instant, providing next-level moisture and a glowy AF complexion. In it, you’ll find camellia seed oil, rose of Jericho, avocado oil, and shea butter — a moisture-locking, antioxidant, and fatty acid-rich blend that your skin will absolutely love.
Kora Organics
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Born: 2009
Founder: Miranda Kerr
Claim to Fame: Their certified organic formulations feed the skin the very best nutrients with potent doses of naturally-derived actives to give you the healthiest skin of your dreams. Ingredients you’ll find in Kora’s extensive collection of skin-boosting concoctions include: noni extract, rosehip oil, green tea, pomegranate oil, olive leaf extract, turmeric, aspen bark, papaya, sea buckthorn — honestly, the list is endless. But just know that your skin will thank you and sop up every drop.
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A Best Seller: Tumeric Brightening & Exfoliating Mask, $48. This brightening and skin-polishing mask will become a beauty bag essential for the glow-obsessed. Key ingredients here include rosehip seeds, quartz, papaya enzymes, and aspen bark to refine and refresh your complexion and the all-star Tumeric that puts in the work to brighten, even, and calm skin.
Fenty Beauty
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Born: 2017
Founder: Rihanna
Claim to Fame: When Rihanna dropped a 40-shade foundation line out of nowhere and singlehandedly set the new industry standard when it came to shade inclusion — let’s just say some much-needed conversations were finally had when Fenty took a seat at the table. From foundations, concealers, blushers, highlighters, lipsticks, and tools, Riri’s collection has a shade and a product for everyone.
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A Best Seller: Gloss Bomb Universal Lip Luminizer, $19, for a glazed donut-looking pout. ‘Fenty Glow’ (a shimmery, rosy nude) and ‘Fu$$y’ (a dusty pink) are must-have summer accessories. Not only are these the perfect pinks that suit all skin tones, but they’re super-comfortable on the lips, too — non-sticky with conditioning properties thanks to shea butter that moisturizes beneath all that glimmer.
Which celeb beauty brands and products are currently on your online wishlist? Let us know in the comments below!
Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. We never take payment to review products, although some brands allow affiliate links, so we may earn a commission if you purchase a product by clicking on one of our links.
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