Better Than Ever! Our Liquid Matte Is More Pigmented & Comfier Than Ever Before!

Wearing shade Icon

Hey my loves! Sooo, today I want to reintroduce you to something so special to me, our new and improved, better than ever, Liquid Matte Lipstick! This was one of our first-ever launches – all the way back in 2016 – and thanks to all of you guys who supported us, it was a huge success from the start! The beautiful shades, long-lasting formula and amazing wear made them so popular, but as you guys know, at Huda Beauty we always want to improve! So over the years, my team and I have been working so hard to remaster this formula, bring it up to date, and make it exactly what you guys want!

Remastering Our Liquid Matte Lipstick

Honestly, this product was a huge success thanks to all of you who purchased it and loved it! And it’s all thanks to you guys that we’ve been able to rework it to truly make it the best formula ever.

The truth is, one thing I always do with all our products is check to see what you guys think of them. So when I’d read your Liquid Matte reviews, I’d print out what you guys had said and highlight the things you wanted improved. We worked so hard with our manufacturers in Italy to get the formula to the most amazing place that I know all of you will love! We made the formula even creamier and superrrrr comfortable to wear, and we packed it full with even more pigment so you get effortless one-swipe application every single time.

Wearing shade First Class

We also have tried and tested 8-hour wear, and thanks to our Lip L.O.V.E. Complex (Lycopene, Olive Oil, Vitamin A&E, and Essential fatty acids) it keeps your lips supple and hydrated all throughout the day. And one other thing we really wanted to do – that was not easy! – was to make the formula vegan so that everyone could enjoy it. Of course, it’s also flake-proof, transfer-proof and smudge-proof, and it’s so lightweight that it doesn’t feel like you’re wearing anything at all! Legit the most comfortable formula ever.

ALL The Shades in our NEW Liquid Matte Formula

Wearing shade Sweet Talker

Wearing shade Icon

Wearing shade Miss America

One thing I know all of you will be wondering about is the shades… did we change them? Yes, we did! But we also kept some of your fave OG shades. We really wanted to make sure this collection had shades that would look gorgeous on everyone, and so we made sure every color category has a beautiful shade to suit each skin tone.

We kept and revamped eight of our original shades and created eight totally new shades to make sure that EVERYONE can share the love we have for our new formula.

My fave three shades have to be Bombshell (always one of my faves) because it’s just the ultimate everyday shade for me; Icon, as it has this gorgeous, flirty pink undertone that makes me feel really sexy; and Miss America, which is just the most beautiful red shade I have ever seen in my entire life!

Wearing shade Bombshell

Wearing shade Miss America

The Packaging

We’re always looking for ways to make our products and processes more sustainable, so we’ve updated the packaging to reduce the amount of plastic we use. We’ve also removed the lip print off of our outer plastic casing to make it recyclable.

Tips for Application

Liquid Matte works beautifully alone, but for maximum wear – and to help sculpt and shape your lips – pair it with our Lip Contour 2.0 pencil. There’s a stunning shade to work with every Liquid Matte. Find your Lip Contour 2.0 shade match for your fave new Liquid Matte shades here.

How to:

1. For maximum impact, line lips using the Lip Contour 2.0 of your choice, and fade towards the center.
2. Apply a thin layer of Liquid Matte in a corresponding or lighter shade to fill in.
3. Allow approximately 30 seconds for color to set and intensify to a matte finish.

My Tips & Hacks

Wearing shade Trophy Wife

1. Prime your lips by massaging a generous amount of WISHFUL’s Yo Glow Enzyme Scrub on to clean, dry lips. Wipe clean, then be prepared for the softest, smoothest (flake-free) lips of your life!
2. Play around with your look by mixing shades to create your own personal tone.
3. For a lifted, fuller-looking pout, use Lip Contour 2.0 to slightly overline your lips. I like to draw straight across the Cupid’s bow and center of the bottom lip, then connect to the corners following the natural lip shape.

Whatever you do, just have fun and get creative with the shades! I love each and every one of them, and you can really mix them up and make them your own.

Wearing shade Miss America

I am so proud of this velvety, ultra-comfortable formula that truly has the thinnest possible formula. You get one-swipe application of vibrant color coverage and supple lips around the clock; so once you’ve mastered your lip, you’re set!

I hope you guys love the new and improved Liquid Matte Liquid Lipstick, $20 USD (£18, €22, 105 AED), available to shop online at HudaBeauty.com and with our other retailers from January 17th. Sign up to our waitlist here to be the first to get your hands on it.

Let me know your fave new shades in the comments below. Can’t wait to hear what you all think!