Revealing Our Boldest Palettes Yet: Our NEW Color Block Obsessions

Hey my loves! I’m soooo excited to reveal our newest, seriously dope edition to our Obsessions collection, our NEW Color Block Obsessions Eyeshadow Palettes in Orange & Purple and Blue & Green. An effortless way to make color POP with extreme contrasting hues that create the most STUNNING color harmony! They’re all about having fun, playing with your look, and reviving your vibe after the last couple of years where we’ve kinda taken a break from bolder looks.

Honestly, the world is finally back to experimenting with vibrant, beautiful colors, and these bold palettes mix intensely bright contrasting colors to make maximum impact with your look. Seriously, I can’t wait to see all the looks you create with these Obsessions Eyeshadow Palettes – they’re serving major Euphoria vibes. But it’s not just the color palette that makes this drop super special, we wanted to give you guys three brand-new textures to play with, including one water-activated cake liner!

The Inspo

You might have noticed I’m just a little bit obsessed with fashion, and I’m constantly turning to the latest runway shows for inspo. After the neutral color trends we saw during the pandemic, I noticed a massive influx of bold hues used in color blocks. All the world’s biggest designers, from Versace to Off-White were using these vibrant, feel-good colors and dedicating entire looks to color blocking. We saw neon and primary hues, as well as clashing colors that somehow came together to create an insane look that was so unexpected but totally worked. This inspired me to do the same but with an eyeshadow palette that would allow everyone to easily create the most ahhhhmazing colorful looks.

The Formulas

Inside our new palettes, we have not one but three new eyeshadow formulas. Of course, we have our signature buttery mattes that are crazy pigmented and blend like a dream, and our powder metallics with a metallic foiled finish that you guys know and love.

Next up, we have our NEW duo metallics, a bi-colored metallic shadow with a satin shine and fine sparkle. Seriously, whether worn alone or infused together, these shadows pop on the lid like nothing I’ve ever tried before. We also have our new baked flakes texture, an ultra-creamy, metallic semi-sheer shadow with baked pigment flakes.

Last but not least, we have our brand new water-activated cake liner, a shadow that can be used by itself or mixed with water for a graphic liner look. All you have to do is soak a fine-tipped eyeliner brush in water, mix it with the cake liner and you’ll get the most stunning colorful eyeliner that’s super pigmented and easy to layer on top of eyeshadow. Honestly, you can create so many looks with these palettes!

Can we also take a minute to obsess over the 3D packaging? It’s also recyclable, which is super important to us as we’re always trying to find ways to be more eco-friendly. The collection is also vegan and cruelty-free, as well as fragrance-free and alcohol-free.

Meet The Orange & Purple Color Block Obsessions Palette

Our Orange & Purple Color Block is next level! Inside our nine-pan palette, you have a tangy tangerine, pastel lilac, and a classic orange shadow. Of course, we had to include a regal purple shadow, as well as a breathtaking violet shimmer. For our Cake Liner, this liquid lilac moment looks hella-cute on all skin tones.

Meet The Blue & Green Color Block Obsessions Palette

I already know this palette is going to be a fave for spring/summer 2022. It radiates hot girl summer energy. Plus, we saw blue color block makeup all over the runways this past fashion month.

Whether you want to do a bold matte look with sea blues, sherbet yellow or mint green, you better believe this color combo will add some fire to your look. Go all in and create a dazzling turquoise eye or keep it simple with a soft blue graphic eye look using our cake liner.

The Collection

Alongside these two stunning palettes, we’ve also created three new brushes so you can effortlessly blend and pack on the shimmers, or glide our new liner formula along your lid with ease.

The Brushes: Our Artist Liner brush is made with synthetic fibers and has a fine tip that makes it perfect to create intricate liner looks. The Smudge Liner brush is ideal for creating and smudging liner on the eyes for a smoked-out effect while our Sharp Liner brush has a square tip that makes it ahhmazing for precise liner looks or packing on the matte and metallic shadows.

We’re also dropping a NEW mini Quick ‘N Easy Liner, which is sooo cute! It has the exact same easy-to-use tip and long wear formula as the OG liner but in a super compact size that is perfect for summer adventures.

We’re also dropping another mini of our cult-fave LEGIT LASHES Dual-Ended Mascara, $15, in an electric blue shade that delivers the most mesmerizing electric blue lashes.

We’re also launching two Limited Edition Color Block Sets in a dope transparent pouch with all three brushes and the Mini LEGIT LASHES Mascara in LEGIT Blue.

How To Get My Go-To Color Block Look

STEP 1: Wet the Sharp Liner Brush & apply the Laser Cut Cake Liner along your upper lash line, extending it to create a feline wing.

STEP 2: Build color on your lid, just above the cake liner, with the light peach orange matte shadow.

STEP 3: Define your crease with the warm orange powder shadow.

STEP 4: Smudge your lower lash line with the deep purple powder shadow.

Complete the look by applying our LEGIT LASHES Dual-Ended Mascara, for long sexy dramatic lashes, then finish with a glossy nude lip.

The Color Block Obsessions Palettes, $29 (£27, €30, and 135 AED) will be available to shop online and in stores on April 19th. The Color Block Collection will be available exclusively on HudaBeauty.com.