The Products I Never Thought I Would Launch: Meet GloWish
This honestly feels so crazy to me that we are doing this, but today I want to reveal to you guys something very special to me: a new line of beauty products that I never thought would come from Huda Beauty! Our newest baby, GloWish, is the love child between Huda Beauty and WISHFUL, a new collection of products (more to come) made with 90% or more natural ingredients that marry together skin-loving ingredients with flawless, high-performance makeup. Think natural finish and simple products for that easy glowing vibe that effortlessly enhances your natural beauty.
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For those of you who have been on my beauty journey with me, you know our products are so personal to me, and they mimic exactly what’s going on in my beauty journey. When I started Huda Beauty, I was a cake face through and through because I was never confident in myself or my skin – it was my mask! Developing our WISHFUL Skincare brand was the start of a new chapter for me, and the more I used our products and spent time understanding my skin, the more I was able to love my skin, be kinder to it, and feel more confident in it.
Now, I’m at a point where I want to show off my skin and embrace a more natural look. But the truth is, I’m an all-or-nothing kinda gal, it’s either full cake or I’m just at home on the weekends and I want to let my skin ‘rest,’ which means I don’t wear anything at all. I wanted to blur the lines between makeup and no makeup at all – not something we’ve done yet or that I ever imagined I would do.
So we took that radiant glow we love to create with our Huda Beauty products, and we borrowed the Wish from WISHFUL and all the incredible skin goodness it contains to create GloWish. But I didn’t just want to create makeup that looked natural; I wanted it to have all the long-wearing power we know you love from our Huda Beauty products and make it something you felt good about wearing. The result is GloWish, makeup that gives your skin a beautiful glow and shows your skin the love it deserves.
I also know that there’s a ton of you out there who aren’t all about the cake face, and I want to make sure we give you guys what you want as well. So, GloWish is here for those of you who love a more natural look, don’t have time for that full beat life, and just want to glow on the go and let your skin shine through in the healthiest, most gorgeous way.
Meet GloWish
GloWish is a true skincare-makeup love child! All GloWish products are vegan, NEVER tested on animals, and made with a minimum of 90% naturally-derived ingredients so that you know when you wear them, your skin is benefitting too. We’ve used some of my fave skin-enhancing ingredients (our WISHFUL Damascus Rose Oil), and we’ve steered clear of drying alcohol, silicones, and mineral oil. All our ingredients adhere to strict guidelines and have a clear and extensive ‘formulated without’ list, so those who wish to know can slather away with confidence.
The Ingredients:
Damascus Rose Oil: You guys know that our WISHFUL Get Even Rose Oil literally transformed my skin (and many of yours too), so I knew I had to include this star, skin-evening ingredient in all our GloWish products.
Ugly Red Bell Peppers: Another ingredient I am obsessed with is red bell peppers, specifically those that don’t look perfect and are often not sold to consumers. The thing is, they actually have bomb skincare properties, so we use these sustainably sourced ugly bell peppers in our GloWish formulas to provide protection from the blue light emitted from our phones and computers, which can cause dark spots and speed up skin aging.
Sustainability
Finally, another very important part of this new line is the packaging, which is all made with PCR (post-consumer recycled) materials, and the cartons are FSC Certified paper and 100% recyclable. We wanted to ensure that everything, from the outer pack to the inner pack to the ingredients, is totally sustainable, something I am very proud of.
So, now you know a bit more about GloWish, meet our first two products: our MultiDew Skin Tint – it will literally give you the glowiest, most natural-looking skin of your life – and our Soft Radiance Bronzing Powder that will complete your radiant glow-up!
GloWish MultiDew Skin Tint
This isn’t FauxFilter; this is about you and your skin and having a little helping hand. Our MultiDew Skin Tint is a lightly tinted formula packed with undetectable light-diffusing pearls that blur and brighten for a soft, dewy finish. Capturing that effortless, weekend glow in a tube, this unique, dew-it-all, fragrance-free, moisturizing formula is made with 92.6% naturally derived ingredients and the perfect level of pearl to give you that radiant, natural-looking skin glow. I am OBSESSED!
What I love most about this is it’s the perfect formula for everyday wear: it’s good for your skin, so you don’t have to feel guilty, it protects your skin against blue light from your laptop and phone, and it makes your skin look gorgeous. The formula comes in 13 ultra-stretchable shades to suit each and every skin tone, and it’s also waterproof, sweat-proof, and transfer-proof so you can feel confident in your skin no matter the temperature!
How to use: This is such a multi-functional product! You can use it all over your face, add it to your fave foundation to boost luminosity, or dab it onto your cheekbones for the ultimate natural highlight. Check out our FACE | AIRBRUSH FINISH Complexion Brush; its custom-cut synthetic bristles effortlessly apply MultiDew Skin Tint for a natural airbrushed finish.
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GloWish Soft Radiance Bronzing Powder
Whether I’m doing full glam or a natural look, I never skip bronzer – it’s just the ultimate tool for adding warmth and dimension. We developed this super unique, duo-tone formula – literally, each one is different – to give all skin tones an ultra-natural, sun-kissed glow. The velvety, marbled formula is infused with antioxidants and 90% naturally-derived, skin-loving ingredients, like Damascus Rose Oil, Shea Butter, Vitamin E, and Red Bell Pepper Extract to nourish the skin and provide super silky application. The buildable bronzing pigments instantly soak skin with a warm glow that blends effortlessly and never looks dry or cakey.
The fragrance-free, creamy formula comes in five beautiful shades to suit every delicious skin tone. We also created the ultimate GloWish FACE | ALL OVER BRONZE Brush, made with 100% synthetic fibers, which hugs the contours of your face for seamless color application. The fluffy-yet-structured fibers pick up just the right amount of product for a beautifully even, skin-blurring finish!
How to use: Swirl your bronzer brush onto the powder and sweep across your face to add warmth for a sun-kissed and healthy glow.
I am so excited to hear what you guys think about our new GloWish collection! And honestly, I’ll always be a cake face, and I love to wear full glam, but now I have other options, and that’s so important to me. Let me know what you guys think in the comments, and stay tuned for more details and tips on how to use these two new GloWish formulas.
Our GloWish MultiDew Skin Tint, $37 USD (£32, €37, 160 AED) and our GloWish Soft Radiance Bronzing Powder, $31 USD (£27, €31, 134 AED), will be available to shop online at HudaBeauty.com and with our other retailers on June 1st.
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