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In honor of Black History Month, we wanted to take a moment to celebrate five G.O.A.T beauty brands owned by people of color. Without these brands, the beauty industry wouldn’t be as sparkly, boujee, but most importantly, as inclusive. With foundation ranges that span further than medium, nudes for ALL skin tones, and pigment that actually pays off, these brands have changed the face of beauty, and we’re SO here for it…

1. Pat Mcgrath Labs


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When Pat McGrath, aka ‘the Mothership,’ announced that she was starting a makeup line back in 2015, the beauty and fashion world cried bedazzled tears of joy at the prospect of having a slither of Pat’s makeup magic in their bag. And OMG it doesn’t disappoint; the palettes, the glosses, the lipsticks, the highlighter… we love it ALL. Everything Pat creates is a work of art.

2. Sacha Cosmetics


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Founder Kama Maharaj started Sacha Cosmetics in his hometown of Trinidad and Tobago with one mission: to create makeup for all women. Since the birth of the brand back in 1979, it has achieved world domination and is now sold in 45 countries. We’ve been addicted to the Buttercup Powder for years, so we’ll forever be indebted to Kama for gifting us with a setting powder that keeps our makeup looking flawless all day long.

3. Fenty Beauty


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For real, is there anything Rihanna can’t do? Ever since Fenty Beauty dropped its first collection with its skin-perfecting Pro Filt’r Foundation, killa contour kits, and honestly one of the dopest lip glosses of all time, we’ve been high-key obsessed. But most importantly, it was one of the first brands with a hella-inclusive shade range, which forced the beauty industry to have a major reality check. In a post-Fenty world, a foundation range with less than 30 shades? We just don’t get it.

4. Juvia’s Place


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There’s a reason why Juvia’s Place has a cult following, and as soon as you swatch the shadows, you’ll understand – the pigment payoff is UNREAL. This explains why it’s one of the fastest growing POC-owned beauty brands on the market right now. Plus, the brand celebrates African culture in a major way, with illustrations of African warriors and Queen Nefertiti on its packaging. In a recent interview with Lisa a la Mode, Founder Chichi Eburu explained the meaning behind the infamous Nubian palette, “It means black beauty.” One word: iconic.

5. Mented Cosmetics


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Finding the perfect ‘nude’ isn’t easy, considering often the color is represented as a pastel peach shade rather than the multiple skin tones it’s by definition, meant to include. So one night, over a glass of wine, Founders and Harvard graduates KJ Miller and Amanda Jonson, decided to take action and finally fill this gap. In 2017, they released their OG range featuring nine lip colors in four shades (light, medium, medium deep, and deep) totaling 36 nude shades, which is literally unheard of. But the SHE-E-O duo didn’t stop there and have since dropped eyeshadow palettes, body glow, and nail polish; all in varying nude shades.

One brand we can’t wait for…


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Okay, so while we know this isn’t even an established makeup brand (yet), we’re SO excited we had to mention it. Sir John, aka the Queen’s makeup artist (Beyoncé obvs), announced that he’d soon be blessing the beauty world with his own line. In a recent interview with WWD, when he asked if he would consider releasing his own range, he replied “That’s totally happening now. I have two licensing deals.” Although he didn’t spill the deets on what products we could expect, he did say, “Some things are coming out this year, and I think everyone’s going to be super surprised about who I’m partnering with.”

Let us know your fave brand in the comments below!