WISHFUL Is About To Change Your Skin Forever


wishful skincare by huda beauty

Hey my loves! I CANNOT believe I am finally doing this!!! As you guys know, I’ve gone on a real journey with my skin, and I think at some point, we all have. This is exactly why I feel so passionately about our new skincare line and why I am so happy I can finally share it with you. So, I am beyond excited, nervous, and happy, all at the same time, to introduce you to our first-ever skincare brand, WISHFUL: Gentle, simple, effective skincare products that will really change your skin.

The Inspiration Behind WISHFUL

wishful skincare by huda beauty

Since I started my blog over 10 years ago, I’ve read the thousands and thousands of comments that you’ve left, and I know that you guys are looking for solutions to the same skin concerns as me. It’s always been my dream to create simple but powerful solutions that really work and actually make a difference. I know from when I started out in beauty, that the world of skincare can feel intimidating and confusing, and sometimes it feels like you’ll never find that one thing that works for you. That’s why it was so important to me that every product we make will truly make a difference to your skin, giving both instant and long-lasting results.

I genuinely feel like the last 17 years of my life – my skin issues, testing products for the blog, meeting the best experts in the industry, and reading all your comments – has literally been preparing me for this moment. All this research and knowledge has given me such a unique perspective and an invaluable insight into skincare, and I can’t wait to share it with you all.

What WISHFUL is ALL About

WISHFUL Yo Glow Enzyme Scrub

The goal for WISHFUL isn’t to flood your bathroom with hundreds of new products but to help refine your daily routine to targeted products that will effectively and visibly give you happier and healthier skin that you can feel truly confident in.

We’re making it extra easy for you to find products that will work for you with our Wish Lists – each one says exactly what the product does for your skin, so you’ll know if it’s for you. It was also really important that every product was clean and intentional, so only valuable and clean ingredients make the inkey list.

I’m also really excited to tell you that WISHFUL is and always will be a no Photoshop, no filter, no Facetuning, and no makeup zone. Everything you see in our campaigns and on our Instagram page is REAL skin and real results – no retouching, ever!

wishful skincare by huda beauty

If you’ve seen my skincare journey, you’ll see what a huge difference WISHFUL has made to my skin – I can’t believe that it’s only been one year. That’s why our first product is really important to me because it targets a lot of skin issues that I’ve struggled with for a long time – uneven skin tone and acne scars, dullness, and skin texture. So, meet our first WISHFUL product, the Yo Glow Enzyme Scrub: A lightweight, milky exfoliator that combines enzymes, acids, and gentle physical exfoliators to give you the glowiest skin! It’s the product I believe has the craziest transformative properties, which is why it’s our first product. Find out everything you need to know about the WISHFUL Yo Glow Enzyme Scrub here.

I am honestly so excited to finally be able to share WISHFUL with you and I can’t wait for you guys to try it and see the same amazing changes that I did. Make sure you’re following our Instagram page (and of course the blog!) to stay up-to-date with all my skincare tips and tricks, and to learn more about skincare and how to take care of your skin.

You can shop WISHFUL at the following retailers: ShopHudaBeauty.com, Sephora, Sephora ME,  Sephora EU, Sephora at JC Penney, Boots, Harrods, Selfridges, Cultbeauty.co.uk, FeelUnique, The Beauty Editor, Net-A-Porter).