7 Brands That Are Good For You & The Planet
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In honor of Earth Month, we wanted to shout out a few beauty brands doing the most for both people and the planet. Whether you’re feeling a luxe body butter or a game-changing beauty tool, these goodies will help you check off your #greengoals as you shop. Seriously, you won’t regret adding these products to your cart.
1. This Stuff Goes Bad
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Good for people: After picking up an environmental engineering degree, Founder Bonnie Schiffman set sail for the clean beauty industry to share her green principles. The product recipe? Organically, sustainably-sourced, hand-whipped body butters. However, Schiffman subtracts all forms of preservatives from her collection, an ingredient used to increase a product’s life span. That’s pretty much where the name ‘This Stuff Goes Bad’ came from, because her products need to be used within 6 to 12 months from opening.
Good for the planet: When you swipe your card, 5% of your purchase goes toward AguaClara Cornell, a student-driven program that brings sustainable water solutions to less fortunate communities. You’ll soon receive your goodies in recyclable glass jars with metal lids, which hold countless DIY possibilities – our fave is a ring container. And once your butter empties, you’re in luck because you can request a free refill.
Shop Green: DAY. whipped body butter with sun protection, $25
P.S. – while preservatives do have a bad rep in the beauty industry, it’s important to note that they prevent the growth of harmful bacteria inside your skincare formulas. This allows your products to last longer – read more about them here.
2. UpCircle Beauty
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Good for people: Up Circle’s ingredients page legit reads like a zero-waste memoir. They extract the goodness from ‘upcycled’ ingredients (think: used coffee grounds and uneaten date seeds) and infuse it into their rich formulas. Now that’s green AF… Their vegan and cruelty-free formulas are also housed in 99% plastic-free packaging. If you do choose a product that falls in the 1%, you can send your plastic tub back for a refill at a 20% discount.
Good for the planet: UpCircle Beauty is ‘plastic-negative,’ meaning they “remove more ocean-bound plastic” than the amount they use for packaging. They do this with a double-action green plan: they reduce their own plastic usage by using biodegradable peanuts for packaging and recycled paper tape. Second, they’re committed to cleaning up India’s coastline while paying for workers’ wages and healthcare benefits.
Shop Green: Face Moisturizer With Vitamin E, $24
3. Dimension Nails
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Good for people: Founded by a daughter-dad duo, Dimension Nails created their beauty brand with a clear goal in mind: to create an eco-conscious brand that gives back and helps animals. So naturally, their collection of nail lacquers and gels are vegan and cruelty-free. In fact, they’re named after animals and eco-activists. However, their dedication spans far from *just* the salon – they even post vegan recipes to help budding green passionistas figure out what to eat.
Good for the planet: Dimension Nails donates a percentage of all sales to animal shelters, sanctuaries, and non-profits while encouraging their own customers to recycle their polish pots.
Shop Green: Dimension Nails Coconut Milk, $13
4. Alleyoop
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Good for people: Alleyoop preaches efficiency in every way possible. Their beauty offerings include double-ended lip tints, multitasking beauty tools, and all-in-one razors to cut your beauty routine in half. Their vegan and cruelty-free collection is shaking up the beauty industry with multifunctional essentials that save you time, space, and money.
Good for the planet: Alleyoop’s sustainable efforts include clubbing products together to save material, sustainably sourcing ingredients, and using biodegradable peanuts for packaging purposes. And they haven’t stopped there! They’ve even teamed up with Cleanhub so all your purchases remove an equal amount of waste headed to the ocean. The brand effortlessly proves that efficiency and sustainability can co-exist.
Shop Green: multi-tasker 4-in-1 makeup brush, $28
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5. BYBI Beauty
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Good for people: Like many of the greatest skincare brands, BYBI Beauty started as a kitchen-DIY project using natural ingredients. The brand soon took off with its pro-planet formulas and standout eco-packaging. Their vegan and cruelty-free formulas use superfood ingredients rich in vitamins and antioxidants to provide a surge of feel-good to your skin. The brand is committed to reducing its carbon footprint by creating products that don’t compromise on results… Or the environment.
Good for the planet: Since food waste accounts for 6% of global greenhouse gas levels, BYBI Beauty believes in re-using food remains however possible. This includes extracting the seed oil from discarded strawberries and packaging products with grass paper to cut down their CO2 emissions.
Shop Green: Glowcurrant Booster, $10
6. Floral Street
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Good for people: Introducing Floral Street, the first fragrance brand to house its scents in pulp cartons. Sick of not being able to recycle the plastic wraps around most perfumes, Founder Michelle Feeney decided to set her brand apart. While all her sustainable perfumes use natural ingredients, the star of the show is undoubtedly the 100% compostable, reusable and recyclable packaging. Her team can create them in under a minute with any waste composted at local farms – support local, boos! Floral Street also uses vegan and cruelty-free ingredients in its offerings, spanning from candles, body washes, perfumes, and home scents.
Good for the planet: Floral Street uses vegetable and soy-based inks for all their packaging text. If you run out of spritzes, pop by their refill fragrance station in London for a 20% discount.
Shop green: black lotus eau de parfum, $32
7. Wet Brush
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Good for people: Wet Brush changed the hair-maintenance game with their detanglers. These babies are lightweight, ergonomic, and suitable for use ‘in shower’ – no ouchies included! Their brushes help save time, money, and snip-trips by protecting hair from split ends and the risk of breakage.
Good for the planet: But they’re doing their part for Mother Earth with handles made from plant-based plastic. This means they can last for over five years, as opposed to regular plastic brushes which often need to be replaced every six to 12 months due to poor durability. Wet Brush also gets bonus points for their recyclable packaging.
Shop green: Wet Brush Charcoal Infused Paddle Hair Brush, $13
If you’re into finding out more about what’s inside your beauty tubs, these sites will deffo come in handy.
Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.
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