Meet Clean Genie! The Reason I Quit All My Other Makeup Removers

I can’t wait for you guys to try this makeup remover!! I’ve been using our new WISHFUL Clean Genie Cleansing Butter every day for months – I’m so obsessed with this product that I literally gave away all my other makeup removers! You guys know how much I love makeup and that I do love to cake face, and because our makeup is made to be very long-lasting, I need a product strong enough to take it all off. After all, makeup that looks great starts with good skin, and the most important step to an effective skincare routine is starting with a thoroughly clean canvas.

Last year we released our first eyeliner, our Huda Beauty Life Liner, and it was so extremely long-wearing that we created a limited-edition Makeup Remover Balm alongside it to ensure you could remove it. This balm was just so good I knew we had to make it a permanent part of our collection. So, meet our WISHFUL Clean Genie Cleansing Butter, a skin-transforming recreation of our powerful Huda Beauty Makeup Remover Balm. We’ve added some amazing skincare ingredients to the formula and kept that incredibly luxurious, buttery texture that melts into your skin and gets rid of absolutely everything.

Double cleansing – AKA cleansing first with an oil-based cleanser and then a water-based cleanser – is an essential step in my skin routine, and this is just so powerful yet so gentle that I just can’t use anything else anymore. Literally, I will never use a makeup wipe again, this is just so much more effective at removing makeup and detoxing pores, not to mention better for the environment too.

How Clean Genie Cleansing Butter Works:

Any skincare junkies know that double cleansing is the most effective way to remove tough makeup, dirt, grime, SPF, oil and pollution. Our Clean Genie Cleansing Butter makes the ideal first step as the oil-rich formula melts away tough makeup leaving you with perfectly soft, soothed, and clean skin.

Infused with green tea and malachite, the buttery formula changes from a balm to an oil-like texture, dissolving makeup and impurities while leaving your skin feeling soothed and hydrated. Once fully massaged into the skin, water transforms the formula into a milk that easily washes away, leaving you with fresh, clean, comfortable skin – no greasy film or dry after-feel!

Clean Genie Cleansing Butter Key Ingredients:

Green Tea Extract: I’ve been using green tea in my DIYs for years as it has so many amazing skin benefits. I had to include it in Clean Genie thanks to its ability to help maintain skin moisture and soothe while its clarifying properties help pull impurities out of the skin.

Cherry Blossom Extract: This is known to condition the skin, leaving it soft and supple.

Malachite Stone: A crystal often referred to as the ‘stone of transformation,’ it’s often used in holistic practices for deep energy cleansing and to bring healing and positive transformation. It’s also known to boast antioxidant properties, which helps fight against the effects of pollution, like clogged pores and a dull complexion.

As you know, our WISHFUL ethos is simple, gentle, effective skincare, which is why we wanted to include these amazing detoxifying ingredients that also soothe and moisturize, and won’t strip your skin or leave it feeling tight and uncomfortable. The formula has been ophthalmologically and dermatologically tested to ensure it’s safe for your skin and eyes, and it’s also suitable for all skin types and contains only 0.2% fragrance.

In fact, 96% of people on an independent consumer testing panel of 30 people agreed that the product removed dirt, grime and excess oil from their face, that it left no residue on the skin after use, and that the product felt gentle on their skin.

How to Use Clean Genie Cleansing Butter:

1. Always start with dry skin
2. Scoop a dime-sized amount and use fingertips to apply to face.
3. Gently massage into your skin for 60 seconds to dissolve makeup, dirt and excess oils.
4. Rinse with warm water or use a wet cloth.
5. Follow with a gel or water-based cleanser for the ultimate double cleanse.

Our WISHFUL Clean Genie Cleansing Butter (USD $35, GBP 31, EUR 35, AED 145) is available to shop now at HudaBeauty.com and with our other retailers. Be sure to tag @wishfulskin on Instagram and use #RealSelfieSunday so we can see your pics.