5 New Nail Polish Brands That Deserve To Adorn Your Hands
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Let’s get one thing straight – we take our nails seriously. We’ve trained our ears to pick up every whisper in the nail industry, from trending accents to popping polishes, to ensure that we keep you in the loop of things… And for our next salon appointment, OFC. Among the many mani-festations (pun intended) we’ve seen so far, these five brands have made some serious waves in the community. From their prominent founders to celeb-client lists, their polishes are super luxe and deserve more than a two-second cameo on your IG story. That’s right, they deserve a spot on your feed, boo.
1. Pleasing
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Launched by: Harry Styles
The brand: We’re wondering if Harry Styles checked out our trend report on pearls because Pleasing, his new beauty brand, infused the classic aesthetic into every inch of its being. His new polish collection has (and deserves) a spot on every Gen Z wishlist for its beautiful imagery that aims to blur boundaries across oceans… He really is golden*.
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Top product picks: The Perfect Polish Set, $65, is bottled in packaging that’s insanely chic. The four-piece kit includes a glossy and pearlized set in shades Perfect Pearl, iridescent Pearly Tops, Granny’s Pink Pearls, and Inky Pearl, a pearlescent black. Grab the set, or check out one shade for $20 a pop. The full set also comes with alphabetical decals to dress up your nails as you please.
2. Bernadette Thompson Nail Care
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Launched by: Bernadette Thompson
The brand: If it weren’t for Bernadette Thompson, our Pinterest boards would be running out of major inspo RN. We have her cutting-edge style to thank for the blinged-out stilettos and embellished coffins we’re lusting over. She’s the OG celeb manicurist, and has literally painted every hand of Hollywood’s elite. After single-handedly carving a spot for nail-glam in the mainstream, she launched her very own nail collection to share her nail wisdom with everyone.
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Top product picks: Bernadette Thompson Nail Care has a gorgeous collection of retro shimmers, classic crèmes, and mattes to choose from, along with nail lacquers, acrylics, treatments, and stickers if you’d like to DIY your tips at home. There’s literally every shade you want, plus fun finishes too.
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3. beaubble x Elsa Hosk
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Launched by: Elsa Hosk
The brand: Ditch your polish removers because Supermodel Elsa Hosk just created a water-based lacquer that dries within two minutes, and peels off like a sticker! Simply dip your fingers in hot (not boiling) water to peel this baby off at any time – it’s SO satisfying.
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Top product picks: We love the soft shades in the Peelable Nail Polish Set, $42, which are super buildable, lightweight, and divided across two sets: shop cool, earthy hues in the Garden Palette and warm, summer shades in the Summer Palette.
4. UN/DN LAQR Nail Polish
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Launched by: Machine Gun Kelly
The brand: Sporting everything from razor-sharp talons to asymmetrical one-handed manicures, it’s safe to presume that MGK is all about naughty nails… And so is his nail polish line, UN/DN LAQR. The brand looks at nails as a commitment-free canvas for self-expression and creates conversations with jaw-dropping shades.
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Top product picks: MGK’s hot pink nails live rent-free in our heads – be it the iconic chained-by-the-nail lewk he rocked with Megan Fox at his brand’s launch party or the fierce one-handed longgg stilettos he dangled at the iHeart Radio Music Awards. Either way, pink seems to be having a moment, and we can’t think of a better way to paint your nails for Wednesdays than with his Party Favor, $18.
5. Olive and June
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Launched by: Sarah Gibson Tuttle
The brand: When you’re as mani-obsessed as Sarah, it’s no surprise that your nails dictate the way you feel. O&J understood the assignment and went above and beyond to recreate the at-home salon experience with affordable mani-pedi sets, press-on nails, nail paints – basically anything that could find a home on your nails.
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Top product picks: If you’d like to show your digits some love, their polishes go for $8 a piece and come in a crazy array of colors, shades, and finishes. We’re talking deep maroons, burnt oranges, pastel pinks, and more. #Obsessed.
Now that you’re ready to add to cart, check out the nail trend that will never die.
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