15 Black-Owned Beauty Brands That Deserve Your Full Attention

Beauty News

In honor of Black History Month, we’re spotlighting 15 Black-owned beauty brands that have made their way straight onto our restock lists. Not only will these products give you the pamper sesh of your life, but their high-quality ingredients and formulas will ensure your, skin, hair, and body feel extra special too.

These Black entrepreneurs have carved their spot in the beauty industry and are delivering exceptional formulas that we know all you beauty connoisseurs will fall in love with. From Girl + Hair‘s game-changing nozzle-tip bottles for protective hairstyles and 54 Thrones’ addictive body butter to The Honey Pot Company‘s vulva-shaped bags to store your body care goodies, these Black-Owned beauty brands have undoubtedly set a new bar for the beauty world to level up to. Prepare to add to cart…


View this post on Instagram

A post shared by Ami Colé (@byamicole)

Why we love AMI COLÉ: Founder and #BossBabe Diarrha N’Diaye-Mbaye revolutionized the industry by creating a makeup line that delivers the shade range that she – and so many other rich-skin beauties – had been searching for, for years. The Glossier alumni’s collection boasts easy-to-wear and easier-on-the-skin formulas to help melanated boos find their ultimate shade match and embrace their natural complexion.

Top product picks: We’ll give you two for your no-makeup makeup days: shoutout to the AMI COLÉ Skin Enhancing Tint, $32, and the AMI COLÉ Lip Treatment Oil, $20, for putting baobab seed to work for a glow that isn’t highlighter-induced… Unless you use the AMI COLÉ Light-Catching Highlighter, $22, which we totally recommend if you want to look like a glazed donut.

2. Shani Darden Skin Care

View this post on Instagram

A post shared by Shani Darden (@shanidarden)

Why we love Shani Darden Skin Care: Since celeb aesthetician Shani Darden curates skincare regimens for the most famous faces in Hollywood, we certainly trust her effective solutions to work results on our own. Her facial tools bring a sense of the spa into our bathroom, and her skin-loving formulas are an absolute treat for all skin types.

Top product picks: Ever since we picked up the Shani Darden Skincare Face Sculpting Wand, $399, we’ve been obsessed with its high-performance sound wave technology that targets wrinkles from within. The Shani Darden Sake Toning Essence, $52, will always have a spot in our skincare routine for the burst of essential vitamins and antioxidants it carries.

3. 54 Thrones 

View this post on Instagram

A post shared by 54 Thrones (@54thrones)

Why we love 54 Thrones: Everything you can shop at 54 Thrones ­– from its luscious body butter, nourishing facial oils, and detox soap bars ­– is made with homegrown and ethically-sourced ingredients from African countries and tied up with love. An ode to her Nigerian roots, Founder Christina Funke Tegbe calls on shea butter, baobab, and jojoba oils to protect and soothe skin.

Top product picks: Definitely try all five flavors of the 54 Thrones African Body Butter, $24, especially if you’re washing your hands 15 times a day, as per CDC’s recommendations. We slather the butters all over our body as they’re packed with nourishing plant botanicals and two types of shea butter for intense hydration.

4. adwoa beauty

View this post on Instagram

A post shared by adwoa beauty (@adwoabeauty)

Why we love adwoa beauty: Founder Julian R. Addo had always been a natural with hair; so much so that she got herself a job as a hair stylist in a NY salon by the age of 14. After years spent working with hair and gaining herself a degree in business, she realized there was a major gap in the industry and an unrealistic expression of natural hair that she wanted to set straight. Meet her brainchild, adwoa beauty and its supreme collection of haircare formulas. Also, gendered packaging, who? With neutral hues across her e-comm store and IG visuals, Addo’s created big hydrating saviors in small bottles to make kings and queens feel boujee AF.

Top product pick: The award-winning adwoa beauty baomint moisturizing curl defining gel, $32, uses the creme de la crème of butters and oils to keep hair hydrated, soft, and healthy, all year round.


Why we love MOODEAUX: Founder Brianna Arps is breaking into the fragrance world and claiming her spot while making room for others in an industry that needs more diversity and inclusion. In addition to being one of the first Black female perfumers EVER, she’s launched Black in Fragrance, a movement to financially support Black perfumers. A firm believer in the art of self-care, she cracked the code between scents and #HappyVibes with her made-for-skin clean perfume that’s infused with fragrance oils and natural ingredients for mood-boosting fragrance moments that last. They also source and package with sustainability in mind – we predict major things to come!

Top product picks: Clear up time on your schedule because the MOODEAUX Worthy Supercharged Skinscent Grab-Then-Go Duo, $65, will bring in a sh*t ton of compliments with a punch of citrus, a warm mix of white tea, and orange blossom before settling to vanilla woods and amber. Basically: you’ll smell like you… But better.

6. Undefined Beauty

Why we love Undefined Beauty: Founder Dorian Morris is literally a beauty bawse transforming the game with Undefined Beauty, a skincare and wellness brand democratizing the beauty space. Her products are nourishing, non-toxic and non-irritating and her business model, all the way from her suppliers to the labs, supports either minority-owned, female-founded, or LGBTQIA+ communities – what she refers to as conscious capitalism. We couldn’t be more obsessed with the collection of CBD-infused skincare and makeup products at affordable price tags – from cleansers to face oils and bath salts, she’s even got CBD chocolate up for grabs.

Top product pick: TBH, we’ve tried nearly the whole collection and loved everything! If we had to choose, the deliciously-scented Undefined Beauty Glow Elixir, $48, is a CBD-infused plant potion that soothes, brightens, and balances. It’s a facial serum, but the brand says it’s also a haircare savior AND a reparative body oil, so BRB, restocking RN.

7. hanahana beauty

Why we love hanahana Beauty: Founder Abena Boamah went from being an algebra teacher to an educator of sustainability after launching her skincare-focused brand, hanahana beauty. The best part? She walks the talk by sourcing shea butter (her hero ingredient) straight from Ghana – her home country – supporting local cooperatives by paying twice the price asked for. It’s safe to say that her products are *truly* supporting a sustainable future while also doing the most for your skin.

Top product pick: The hanahana beauty amber vanilla shea body butter, $30, is the ultimate aphrodisiac with an indulgent blend of rich butter and oils to moisturize, tone, and rejuvenate skin all over the body. It doesn’t hurt that it smells so effin’ divine with notes of amber and luxe vanilla.

8. The Honey Pot Company

Why we love The Honey Pot Company: Founder Beatrice Dixon set out to create her own remedy after nothing on the market could help her with a bad case of bacterial vaginosis. She tried, tested, and finally perfected the world’s first plant-based feminine care line by passing her homemade concoctions to as many friends as possible. Fast forward to today, The Honey Pot Company offers body care products ranging from cleansers, period care, wipes, and even lube, all made by humans with vaginas… For humans with vaginas.

Top product picks: Apart from The Honey Pot Company Vulva Bag, $10, The Honey Pot Company Normal Wash, $10, also deserves a spot in your body care routine; its plant-derived formula hydrates your vulva and balances pH levels for long-lasting freshness.


View this post on Instagram

A post shared by KAIKE ® (@shopkaike)

Why we love KAIKE: Founded by Keli Smith, KAIKE offers an array of products packed with plant-based ingredients to nourish your skin with a less is more approach. In short: they create the most insane formulas that address a variety of skincare concerns specific to melanin-rich skin to deliver your healthiest skin possible.

Top product pick: The KAIKE Frosting Hair + Body Butter, $25, is a whipped, buttery, all-over moisturizer for body and textured hair. The decadent blend of mango butter and apricot oils melts into your skin with guiltless indulgence, so you can have your KAIKE and eat it too.


Why we love DIZZIAK: This hair care brand is the brainchild of Loretta De Feo, a beauty editor and entrepreneur. De Feo continuously struggled to find rich, deep conditioners to nourish her hair. Dizziak fills that void, and the curly hair community will be forever thankful. An absolute game-changer for all strands, the ultra-moisturizing beauty brand looks, feels, and smells SO good. Plus, their ultra-cool monochrome packaging will up the chic factor of any shelfie.

Top product pick: The DIZZIAK Deep Conditioner, $31, utilizes natural ingredients to nourish locks with quinoa protein, babassu, and coconut and argan oils for the ultimate hair holy grail with a subtle peppery scent.

11. Girl + Hair

View this post on Instagram

A post shared by GIRL+HAIR (@girlandhair)

Why we love Girl + Hair: Dermatologist Dr. Camille Howard-Verovic changed the haircare game; specifically for women with braids and protective hairstyles. Her collection boasts easy-to-absorb ingredients in bottles with nozzle tips for easy and precise application to ensure that wash days don’t take all day. Also, don’t sleep on her IG or TikTok pages!

Top product pick: The Girl + Hair REFRESH+ Daily Hydrating Hair Milk, $15, is infused with biotin to promote hair growth and coconut water, tea tree oil, and hemp seed oil to provide the ultimate daily moisture to natural hair with or without a protective style.

12. Sienna Naturals

Why we love Sienna Naturals: Celeb Issa Rae and her long-time friend Hannah Diop co-own Sienna Naturals, a vegan hair care brand packed with derm-tested and toxin-free ingredients for seamless washdays. With super-cute packaging and top-notch formulas that celebrate all hair textures, it’s essentially clean care that *actually* works for textured hair.

Top product pick: The Sienna Naturals Issa’s Wash Day Ritual, $80, feels like a salon trip in a box with a hydrating shampoo, plant-powered treatment mask, strengthening serum, and an anti-breakage blend to seal in moisture.

13. Bread Beauty Supply

Why we love Bread Beauty Supply: Having spent hours in her mom’s braiding salon, as well as doing her time as a L’Oréal brand manager, Founder Maeva Heim sought to create a brand that cares for all kinds of curls with haircare essentials and extra goodies to layer your strands with love. Think of it as the bread and butter for your hair.

Top product pick: Use the rich Bread Beauty Supply Hair Oil Everyday Gloss, $24, which boasts Australian Kakadu plum oil, a potent Australian super-fruit that contains the highest concentration of vitamin C, for soft and glossy curls, kinks and coils.

14. LAMIK Beauty

Why we love LAMIK Beauty: Founder Kim Roxie went on a mission to create a line of non-toxic beauty products, free from chemicals ever linked to diseases; a quest that proved even more important after losing her mother to breast cancer in 2011. From her brow kits to blushes and highlighters, everything feels (and is) Love And Makeup In Kindness… Which is exactly what LAMIK stands for.

Top product pick: With over 15 combinations to choose from, the LAMIK Beauty Revelation Brow Duo, $49, is an absolute game-changer for your brows. Infused with jojoba oil and organic castor seed oil to promote brow growth, the brow powder and crème sculpts, defines, and tints.

15. LYS Beauty

Why we love LYS Beauty: The first-ever Black-owned clean beauty brand stocked at Sephora, LYS Beauty is here to up your self-love Saturdays with universal shade offerings, high-performance results, and easy-on-skin beauty formulas – psst, LYS stands for ‘Love Your Self.’

Top product pick: 10 points for the LYS Beauty Speak Love Glossy Lip Treatment Oil, $12, and the irresistible high-shine finish it treats your lips to along with moisture for all-day hydration. A hugeee shoutout to their collection of brushes, blush, bronzer, and powder because they’re all under $30.

Do you have a beauty brand you’d like to shout out? Tell us all about it in the comments below.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.