How To Pick The Most Flattering Lipstick To Suit Your Skin Tone


lipstick shade

Finding a shade of lipstick that perfectly matches your skin is no easy task; a quest if you will, but boy is it worth it. To help you find “the one”, or rather a squad of shades that beautifully accentuates your skin’s natural tone, we’ve put together the ultimate guide. Considering there are thousands of lipstick shades out there, we know it can sometimes seem like an impossible task – unless you’re one of those lucky ones that look great in everything.

The key to finding that ride or die lipstick is all about knowing your skin’s undertone – it makes finding a lipstick shade that illuminates your complexion completely foolproof. The three categories are: warm, cool, and neutral. There are a few super easy ways to figure it out.

Warm Undertones: Also referred to as golden, peachy, and yellow

People with warm undertones typically…

  • Tan easily
  • Look better in gold jewelry
  • Hair is usually red, brown, black, or strawberry blonde
  • Eyes are typically brown, hazel, or amber
  • The veins on your wrist look green (the yellowy-golden tint of your skin will give your blue veins the appearance of having a green tinge).

Cool Undertones: Your undertone looks blue, red, or pink

People with cool undertones typically…

  • Burn easily or tan very slowly
  • Look better in silver jewelry
  • Hair is typically brown, black, or blond
  • Eyes are usually blue, grey, or green
  • The veins on your wrist look blue

Neutral Undertones: You have both warm and cool undertones

People with neutral undertones typically…

  • Tan slowly and don’t often burn
  • Both gold and silver jewelry looks great on you
  • The veins on your wrist look green and blue

How to choose a lipstick shade for warm skin tones

So the rule is, if you have warm undertones, then opt for a lipstick that also has warm undertones – easy right?

Warmer lipsticks have reddish, peach, orange or even yellowish undertones and tend to lean towards orangey hues, like coral, gold, copper, and all the way to siennas and browns. Peachy pink shades, orange-toned reds, and rosy pink shades will complement your skin tone best.

We created our new Matte Power Bullet collection specifically with the goal of creating lipsticks that would suit both warm and cool skin tones. Check out our collection of shades created with warm tones, to suit warm-toned beauties.


How to choose a lipstick shade for cool skin tones:

If you’ve determined that your undertone is cool, then look for lipsticks that also have cool undertones.

Cool-toned lipsticks will have blue and purple undertones. Look for blue hues like plum, cherry, mauve, crimson, and purples.

When we created our Matte Power Bullet collection, we created cool-toned shades to complement people with cool undertones, and the same for warm tones. It doesn’t mean you couldn’t wear both, but it makes it easier to find your ultimate hue.

Neutral skin tones have both cool and warm tones, so there’s pretty much nothing that doesn’t suit you. Seriously, stop rubbing it in already!

Too complex? Look for lipstick shades with neutral undertones

If you’re still struggling to find a lipstick to suit your skin tone, look for formulas with neutral undertones. Our new and improved Liquid Matte Lipstick, $20, shades were created with neutral undertones to guarantee they look great on everyone. Our product development team worked super hard to ensure every color category had a beautiful shade to suit all skin tones, from fair to rich.

liquid matte Wearing shade Bombshell (left) and Miss America (right)

One of our fave shades has to be the stunning red hue Miss America, which is a universal red shade that looks beautiful on everyone. Seriously, we’ve tried it on cool, warm, and neutral undertones and it’s so flattering as it has this insane luminosity to the color that allows the pigment to pop against any skin tone.

New Huda Beauty Liquid Matte shades

For any loyal Liquid Matte Lipstick lovers, don’t worry we kept and revamped eight of our most popular shades and created eight totally new shades so you’ll be able to enjoy the new formula and feel sexy and confident in your choice of lip shade. Check out our Liquid Matte Lipstick shade guide here.

Let us know what your undertone is in the comments below or if you need any help deciding.