Launching Today: This Might Be The Best Eyeliner Of 2019


Eyeliner is an essential part of my signature look, which means I’m always hunting for the perfect liner. Benefit Cosmetics is one of those brands that always create cool new products, so I couldn’t wait to see this new liner addition, the Roller Liner Liquid Eyeliner, which is the sibling to their famous Roller Lash Mascara, and launches today!

What it is: The Roller Liner has an intensely matte finish, insane pigment payoff, with a quick-drying, water-resistant formula. It comes in black and brown shades.

What it does: The incredibly flexible nib allows you to swipe-on your liner effortlessly, while the quick-drying formula means you won’t need to worry about smudges.

benefit roller liner

What we liked: I found this liner super impressive! The depth of the color is beautiful – it’s so dark and deep, and the ink is really fluid, so you get immediate color payoff. It’s not completely matte, it’s a little shiny, but I still really like it. I would just top it off with a matte liner or a black eyeshadow afterward, but I usually do that anyway for added intensity.

It also lasts a really long time – I applied it to the back of my hand, it set in seconds, and even after rubbing it, it didn’t budge. I need a liner that stays all day, and I don’t need to reapply or touch up, so this is perfect.

The applicator is felt tip, and although I usually prefer brush tips (felt tips tend to dry up faster, and application can change), so far this was amazing for application. The tip is also insanely flexible – it completely bends in half, so it hugs the lid and doesn’t skip along the eye, which makes application very easy. The tip is very pointed and combined with the flexibility; it makes drawing a very precise fine line extra easy as it hugs the lash line so closely.

Benefit Roller Liner

What we didn’t like: This is a great eyeliner; if it could be more intensely matte, that would be amazing, but I don’t think this will be something a lot of people would notice.

The verdict: Is it going to be my favorite eyeliner? I’m going to have to see, but so far I think it’s definitely worth trying, especially since it’s being added to the roller collection from Benefit, which is so huge. So far, I think this is really, really good, and if you love eyeliner, I think you will love this. If you’re an eyeliner newbie or have always struggled (don’t we all!), this might be the key to getting the wing you’ve always wanted!

Shop it here, $22.

Are you guys going to give this a try? Let me know in the comments! x