Not Your Basic Brown! The DOPEST Brown Palettes You’ve Ever Seen!


Tortoise makeup

I have been OBSESSED with tortoiseshell for literally about two years now – I have tortoise EVERYTHING! I told my team that I had to do something tortoise-inspired for the eyes and we fell in love with the idea of creating three decadent tortoise palettes in essential shades of brown for spring. So, meet our tortoiseshell-inspired Brown Obsessions palettes, a modern spin on the cult classic shade in mouthwatering shades of Caramel, Toffee, and Chocolate!

Brown Obsessions palettes

This collection isn’t just your basic browns, this is a total revamp on your normal neutral! We wanted to bring in something a bit different with some pops of color and play with beautiful tones in stunning textures that add dimension and playfulness. You’ll spot pops of yellow, oranges, and shimmering cherry red that make these palettes luxurious, unexpected, and seriously dope. Best of all, these staple colors mean you can do everything from everyday makeup looks to poppin’ glam!

Meet our Tasty Tortoiseshell Trio:

Brown Obsessions palettes

Toffee Browntoffee tortoise palette

A silky smooth blend of caramel, milk chocolate, brown sugar, and buttercream mattes, sugar almond, and shimmering golden honey metallics. Capture that golden hour warmth around the clock with this seductive palette.

Caramel Browncaramel tortoise palette

A spicy combination of fiery burnt orange, burnt caramel, hazelnut and maple mattes accompanied by molten copper apricot and rhubarb shimmers.

Chocolate Brownchocolate tortoise palette

A rocky road mix of smooth milk and bitter dark chocolate mattes and decadent fudge metallics with sprinkles of raspberry candies, and soft marshmallow shades. This creamy confection is both seductively sweet and smoking hot.

The Textures:

Effortlessly easy to master, these sumptuously pigmented palettes feature four delectable finishes in complementary tones that look ravishing on every skin tone. Velvety smooth powders, intense metallics, buttery marble cream shimmers, and an irresistible new pearl flake texture give you the creative freedom to playfully shade, highlight, and define the eyes.


Mattes: A highly pigmented, creamy formula that blends seamlessly onto the lid.

Metallics: These creamy formulas have a multi-reflective foil-like texture that gives intense shine.

Marble cream shimmers: Mesmerizing marble swirls with a blend of matte pigments and shimmer pearls give a soft, sheer wash of color.

Pearl-Flake Shadow: Richly pigmented for one swipe color payoff, these creamy metallics have playful flakes of shimmers that create the most delicious, sparkly looks!

The Inspiration

brown obsessions caramel

When I saw the SS21 runways covered in stunning coffee-colored, mahogany sculpted-latex bodice tops and gorgeous camel-tones, I knew I HAD to do something tortoiseshell-inspired for the eyes! I fell IN LOVE with the idea of creating three decadent tortoise palettes in ESSENTIAL shades of brown for you guys – not your typical sweet spring shades!brown obsessions toffee

I feel like these are such a vibe but also so timeless! I also wanted to give you guys everything for the packaging, so I pushed my team to create the most insane tortoiseshell-marbled hard cases with a gorgeous rhinestone metallic print – they’re literally a collector’s item!

How to use:


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  1. Build your base with matte shadows.
  2. Pick up the metallic and marble shimmer shades using a dense flat brush for a soft metallic finish.
  3. For a fuller coverage foil effect, add a layer of metallic using your fingers, or a damp brush or sponge applicator.

Meet our Brown Liquid Matte Minis

browns lip kit

We wanted to give you guys the full brown vibe, so we created a quad of sexy brown shades – including my all-time fave, Trendsetter! Our Brown Liquid Matte Minis contain four mini-sized lipsticks in our super comfortable, OG Liquid Matte formula that’s long-wearing and non-drying thanks to olive oil, vitamins and essential fatty acids, making it both powerfully pigmented and buttery soft.

These rich brown shades were exclusively created to perfectly complement the Brown Obsessions palettes, so expect candy-inspired hues of creamy caramel, rich chocolate and sweet cinnamon brown. Our lightweight liquid lipsticks are also smudge-proof and glide on EFFORTLESSLY for a fierce look and a barely-there feel.

The Shades:browns lip kit

Trendsetter: Caramel brown
NEW! On Top: Pink Cinnamon brown
NEW! Alpha Femme: Cold latte brown
NEW! Her Majesty: Deep chocolate brown

How To Use:

For maximum impact, line lips using a Lip Contour pencil first. Then apply a thin layer of Liquid Matte in the same shade (or lighter shade) to fill in the rest. Allow approximately 30 seconds for the color to set and intensify to an opaque finish. 

My Tips: I love to prep my lips first with a small amount of WISHFUL Yo Glow Enzyme Scrub for soft and exfoliated lips. I also like to experiment with colors and mix shades to create my own personal tone.

The Kits

By now you guys realize how totally obsessed I am with tortoiseshell, so obviously, I wanted to bring you guys the full vibe with some seriously dope makeup pouches and bags.

Brown Obsessions Tortoise Makeup Pouch, $25

Brown Obsessions Tortoise Makeup Pouch

This soft-yet-structured bag is ideal for on-the-go beauty and is made with easy-to-clean PVC.

Brown Obsessions Tortoiseshell Mini Beauty Case, $27